Pittsburgh Steelers Audience in United States

Pittsburgh Steelers logo

Pittsburgh Steelers has an estimated audience of 26,588,259 people in United States. 31.7% are female, 68.3% are male, average age 35.9. Top regions: Pennsylvania, Ohio, Florida. Top brand affinities: Aaron Rodgers, Buffalo Bills, CBS Sports Network, Cleveland Browns, Minnesota Vikings.

The average Pittsburgh Steelers fan in United States is 35.9 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, Florida. Top brand affinities include Aaron Rodgers, Buffalo Bills, CBS Sports Network, with strongest over-indexing on Aaron Rodgers (6.85× the country average). Demographically, the Pittsburgh Steelers audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Pittsburgh Steelers fans

Demographic split for Pittsburgh Steelers audience in United States
MetricValue
Female31.7%
Male68.3%
Average age35.9
Estimated audience size26,588,259

Audience persona

The typical Pittsburgh Steelers fan in United States is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Pittsburgh Steelers in United States
RegionReachAffinity
Pennsylvania5,027,4665.62×
Ohio2,148,7082.62×
Florida1,599,9130.89×
Texas1,413,1710.62×
California1,276,6380.44×
North Carolina1,061,7861.33×
Virginia911,1831.41×
New York906,2630.61×
South Carolina726,0961.82×
Georgia705,8010.86×
Maryland688,2121.51×
Illinois626,0520.71×
Tennessee582,1661.09×
West Virginia530,0204.28×
Michigan490,2340.71×
New Jersey466,6290.69×
Arizona427,7410.79×
Indiana391,3280.81×
Kentucky372,6451.12×
Washington348,3360.65×
Mississippi324,4731.48×
Missouri322,2030.75×
Colorado316,2050.75×
Alabama291,5200.78×
Louisiana255,3980.74×
Wisconsin220,4480.55×
Iowa203,8660.93×
Massachusetts189,8440.36×
Oklahoma185,5100.63×
Nevada183,4540.71×
Oregon176,3820.58×
Arkansas168,9690.77×
Kansas168,3240.8×
Minnesota168,2090.44×
Connecticut162,5400.61×
New Mexico149,5311.12×
Utah125,9240.53×
Idaho97,7310.73×
Delaware90,6631.24×
Nebraska86,6890.65×
Hawaii84,4730.74×
Montana71,3420.97×
Washington, District of Columbia56,9540.71×
South Dakota50,5090.82×
Maine46,1870.48×
Rhode Island41,8980.5×
New Hampshire41,0110.39×
North Dakota37,4840.69×
Alaska35,6160.63×
Wyoming35,5250.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pittsburgh Steelers audience
BrandAffinityCategory
Aaron Rodgers6.85×Sports
Buffalo Bills5.9×Sports
CBS Sports Network8.53×Movies & TV
Cleveland Browns6.63×Sports
Minnesota Vikings6.36×Sports
Tampa Bay Buccaneers6.34×Sports
Green Bay Packers4.88×Sports
Cincinnati Bengals7.53×Sports
Indianapolis Colts7.08×Sports
Denver Broncos5.27×Sports
Florida State Seminoles football8.44×Sports
Atlanta Falcons6.98×Sports
Miami Dolphins5.52×Sports
New York Jets7.06×Sports
Texas A&M Aggies football8×Sports
Seattle Seahawks5.05×Sports
NFL Sunday Ticket7.38×
Detroit Lions4.47×Sports
New York Giants5.91×Sports
Baltimore Ravens5.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pittsburgh Steelers audience
TraitClusterScore
Early Adopter MentalityPOWER1.4
Sports ActivityPOWER1.17
ExtroversionTHRILL1.15
LGBTQ+ IdentityOPEN1.1
Risk AppetiteTHRILL1.09
Social Media UsageJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for Pittsburgh Steelers
CountryShare
United States85.4%
Canada2.7%
Japan2.6%

See Pittsburgh Steelers audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Pittsburgh Steelers have in United States?

Pittsburgh Steelers has an estimated audience of 26,588,259 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of Pittsburgh Steelers fans?

31.7% of Pittsburgh Steelers fans are female, 68.3% are male, with an average age of 35.9 years.

Which brands do Pittsburgh Steelers fans like most?

Pittsburgh Steelers fans show strongest brand affinity for Aaron Rodgers (6.85×), Buffalo Bills (5.9×), and CBS Sports Network (8.53×) over the country average.

Where do Pittsburgh Steelers fans live in United States?

Pittsburgh Steelers fans in United States are most concentrated in Pennsylvania (reach 5,027,466), Ohio (reach 2,148,708), and Florida (reach 1,599,913). These three regions account for the largest share of the active audience.

What other brands do Pittsburgh Steelers fans also like?

Beyond Pittsburgh Steelers itself, the audience over-indexes on Buffalo Bills (5.9×), CBS Sports Network (8.53×), Cleveland Browns (6.63×), and Minnesota Vikings (6.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh Steelers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.