Rascasse Audience Intelligence

Pittsburgh Steelers Audience in United States

A data profile of the people who buy, follow and care about Pittsburgh Steelers in United States — modelled from more than twelve digital signal sources. Pittsburgh Steelers has an estimated audience of 25,985,355 people in United States.

#8among American football in United States#10among Team in United States#73in Sports

The average Pittsburgh Steelers fan in United States is 35.9 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Ohio, Florida.

Top brand affinities include Buffalo Bills, Aaron Rodgers, CBS Sports Network, with strongest over-indexing on Buffalo Bills (5.9× the country average).

Demographically, the Pittsburgh Steelers audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pittsburgh Steelers fan in United States is more male, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pittsburgh Steelers profile in United States.

Audience size
26M
in United States
Gender
31.7%♀
68.3% male
Age
35.9
average years
Country rank
#1152
Team in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pittsburgh Steelers fans

31.7% are female, 68.3% are male, average age 35.9.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Pittsburgh Steelers audience in United States
MetricValue
Female31.7%
Male68.3%
Average age35.9
Estimated audience size25,985,355
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Pittsburgh Steelers audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

84.7%

of the worldwide Pittsburgh Steelers audience comes from United States.

Worldwide audience distribution share by country for Pittsburgh Steelers
CountryShare
United States84.7%
Canada3.1%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pittsburgh Steelers audience in United States is strongest.

Fig. 05

Top regions by affinity

Pittsburgh Steelers fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~5M5.34×
02West Virginia~600K4.49×
03Ohio~2M2.54×
04South Carolina~700K1.73×
05Maryland~700K1.51×
06Mississippi~300K1.48×
07Virginia~900K1.35×
08Delaware~100K1.31×
09North Carolina~1M1.26×
10New Mexico~200K1.16×
11Kentucky~400K1.13×
12Tennessee~600K1.05×
13Iowa~200K0.98×
14Montana~70K0.98×
15Wyoming~40K0.95×
16Florida~1.5M0.87×
17South Dakota~50K0.87×
18Wisconsin~300K0.82×
19Georgia~700K0.80×
20Arizona~400K0.79×
21Indiana~400K0.79×
22Arkansas~200K0.78×
23Kansas~200K0.77×
24Alabama~300K0.76×
25Idaho~100K0.76×
26Hawaii~90K0.75×
27North Dakota~40K0.75×
28Missouri~300K0.72×
29Colorado~300K0.72×
30Louisiana~200K0.72×
31Nevada~200K0.71×
32Washington, District of Columbia~60K0.71×
33Michigan~500K0.70×
34New Jersey~500K0.69×
35Alaska~40K0.68×
36Nebraska~90K0.67×
37Illinois~600K0.66×
38Oklahoma~200K0.62×
39Connecticut~200K0.61×
40Washington~300K0.59×
41Texas~1.5M0.58×
42New York~900K0.58×
43Rhode Island~50K0.57×
44Oregon~200K0.56×
45Maine~50K0.55×
46Utah~100K0.53×
47Minnesota~200K0.50×
48New Hampshire~50K0.48×
49California~1M0.41×
50Massachusetts~200K0.40×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh Steelers, United States
0.40×1.00×5.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pittsburgh Steelers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pittsburgh Steelers audience
#·InterestCategoryAffinity×
01CBS Sports NetworkMovies & TV8.53×
02Florida State Seminoles footballSports8.44×
03Texas A&M Aggies footballSports8.00×
04Cincinnati BengalsSports7.53×
05NFL Sunday TicketEvent7.38×
06Indianapolis ColtsSports7.08×
07New York JetsSports7.06×
08Atlanta FalconsSports6.98×
09Aaron RodgersSports6.85×
10Cleveland BrownsSports6.63×
11Minnesota VikingsSports6.36×
12Tampa Bay BuccaneersSports6.34×
13New York GiantsSports5.91×
14Buffalo BillsSports5.90×
15Miami DolphinsSports5.52×
16Baltimore RavensSports5.52×
17Denver BroncosSports5.27×
18Seattle SeahawksSports5.05×
19Green Bay PackersSports4.88×
20Detroit LionsSports4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pittsburgh Steelers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pittsburgh Steelers audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
PatriotismCONSERVATISM0.91×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pittsburgh Steelers audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.53×
Quality AwarenessPREMIUM0.55×
Design AffinityPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pittsburgh Steelers have in United States?

Pittsburgh Steelers has an estimated audience of 25,985,355 people in United States, concentrated in Pennsylvania and Ohio.

02

What is the gender split and age of Pittsburgh Steelers fans?

31.7% of Pittsburgh Steelers fans are female, 68.3% are male, with an average age of 35.9 years.

03

Which brands do Pittsburgh Steelers fans like most?

Pittsburgh Steelers fans show strongest brand affinity for Buffalo Bills (5.9×), Aaron Rodgers (6.85×), and CBS Sports Network (8.53×) over the country average.

04

Where do Pittsburgh Steelers fans live in United States?

Pittsburgh Steelers fans in United States are most concentrated in Pennsylvania (reach ~5M), Ohio (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Pittsburgh Steelers fans also like?

Beyond Pittsburgh Steelers itself, the audience over-indexes on Aaron Rodgers (6.85×), CBS Sports Network (8.53×), Cleveland Browns (6.63×), and Minnesota Vikings (6.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See Pittsburgh Steelers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh Steelers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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