Rascasse Audience Intelligence

Baltimore Ravens Audience in United States

A data profile of the people who buy, follow and care about Baltimore Ravens in United States — modelled from more than twelve digital signal sources. Baltimore Ravens has an estimated audience of 13,968,760 people in United States.

#26among American football in United States#46among Team in United States#180in Sports

The average Baltimore Ravens fan in United States is 38.5 years old, more male, and lives primarily in Maryland.

The audience is concentrated in Maryland, Texas, Pennsylvania.

Top brand affinities include CBS Sports Network, Buffalo Bills, Aaron Rodgers, with strongest over-indexing on CBS Sports Network (10.48× the country average).

Demographically, the Baltimore Ravens audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baltimore Ravens fan in United States is more male, around 38.5 years old, with strong Sports Activity tendencies and a notable affinity for CBS Sports Network.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baltimore Ravens profile in United States.

Audience size
14M
in United States
Gender
28.0%♀
72.0% male
Age
38.5
average years
Country rank
#2529
Team in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baltimore Ravens fans

28.0% are female, 72.0% are male, average age 38.5.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Baltimore Ravens audience in United States
MetricValue
Female28.0%
Male72.0%
Average age38.5
Estimated audience size13,968,760
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Baltimore Ravens audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4918%
50+22%
Fig. 04

Worldwide distribution

79.5%

of the worldwide Baltimore Ravens audience comes from United States.

Worldwide audience distribution share by country for Baltimore Ravens
CountryShare
United States79.5%
Canada4.1%
Mexico2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baltimore Ravens audience in United States is strongest.

Fig. 05

Top regions by affinity

Baltimore Ravens fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~2M8.64×
02Delaware~100K2.89×
03Washington, District of Columbia~80K1.98×
04West Virginia~100K1.90×
05Pennsylvania~800K1.73×
06Virginia~500K1.50×
07Mississippi~200K1.41×
08South Carolina~300K1.36×
09Kentucky~200K1.31×
10Ohio~500K1.22×
11North Carolina~500K1.10×
12Tennessee~300K0.93×
13Georgia~400K0.91×
14Alabama~200K0.91×
15Louisiana~200K0.88×
16Kansas~100K0.88×
17Florida~800K0.84×
18Arkansas~90K0.80×
19Michigan~300K0.79×
20Missouri~200K0.79×
21Iowa~80K0.73×
22New Mexico~50K0.72×
23Hawaii~40K0.72×
24Colorado~200K0.70×
25Texas~800K0.68×
26Indiana~200K0.68×
27New Jersey~200K0.67×
28Wyoming~10K0.67×
29Montana~30K0.65×
30South Dakota~20K0.65×
31Arizona~200K0.64×
32Wisconsin~100K0.63×
33Illinois~300K0.62×
34Nevada~80K0.62×
35Rhode Island~30K0.61×
36New York~500K0.60×
37Oklahoma~90K0.58×
38Connecticut~80K0.58×
39Nebraska~40K0.58×
40Maine~30K0.58×
41North Dakota~20K0.58×
42Minnesota~100K0.57×
43New Hampshire~30K0.57×
44Massachusetts~200K0.55×
45Idaho~40K0.52×
46Alaska~20K0.52×
47Utah~60K0.49×
48Washington~100K0.45×
49California~600K0.41×
50Oregon~60K0.40×
Fig. 06

Affinity by region

Affinity by region — Baltimore Ravens, United States
0.40×1.00×8.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baltimore Ravens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baltimore Ravens audience
#·InterestCategoryAffinity×
01Los Angeles ChargersSports12.76×
02CBS Sports NetworkMovies & TV10.48×
03Florida State Seminoles footballSports10.36×
04Jacksonville JaguarsSports9.87×
05NFL Sunday TicketEvent9.32×
06Cincinnati BengalsSports8.39×
07New York JetsSports8.00×
08Indianapolis ColtsSports7.89×
09Tampa Bay BuccaneersSports7.75×
10Aaron RodgersSports7.63×
11Atlanta FalconsSports7.45×
12Minnesota VikingsSports7.38×
13Cleveland BrownsSports7.36×
14Buffalo BillsSports6.53×
15Detroit LionsSports6.38×
16Miami DolphinsSports6.37×
17Green Bay PackersSports6.30×
18Denver BroncosSports6.01×
19Seattle SeahawksSports5.77×
20Pittsburgh SteelersSports5.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baltimore Ravens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baltimore Ravens audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.97×
Early Adopter MentalityPOWER0.92×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baltimore Ravens audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.55×
TraditionCONSERVATISM0.56×
Design AffinityPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baltimore Ravens have in United States?

Baltimore Ravens has an estimated audience of 13,968,760 people in United States, concentrated in Maryland and Texas.

02

What is the gender split and age of Baltimore Ravens fans?

28.0% of Baltimore Ravens fans are female, 72.0% are male, with an average age of 38.5 years.

03

Which brands do Baltimore Ravens fans like most?

Baltimore Ravens fans show strongest brand affinity for CBS Sports Network (10.48×), Buffalo Bills (6.53×), and Aaron Rodgers (7.63×) over the country average.

04

Where do Baltimore Ravens fans live in United States?

Baltimore Ravens fans in United States are most concentrated in Maryland (reach ~2M), Texas (reach ~800K), and Pennsylvania (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Baltimore Ravens fans also like?

Beyond Baltimore Ravens itself, the audience over-indexes on Buffalo Bills (6.53×), Aaron Rodgers (7.63×), Green Bay Packers (6.3×), and Cleveland Browns (7.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See Baltimore Ravens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baltimore Ravens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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