Baltimore Ravens Audience in United States

Baltimore Ravens logo

Baltimore Ravens has an estimated audience of 13,980,185 people in United States. 28.0% are female, 72.0% are male, average age 38.5. Top regions: Maryland, Texas, Florida. Top brand affinities: Aaron Rodgers, CBS Sports Network, Buffalo Bills, Green Bay Packers, Cleveland Browns.

The average Baltimore Ravens fan in United States is 38.5 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, Texas, Florida. Top brand affinities include Aaron Rodgers, CBS Sports Network, Buffalo Bills, with strongest over-indexing on Aaron Rodgers (7.63× the country average). Demographically, the Baltimore Ravens audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Baltimore Ravens fans

Demographic split for Baltimore Ravens audience in United States
MetricValue
Female28.0%
Male72.0%
Average age38.5
Estimated audience size13,980,185

Audience persona

The typical Baltimore Ravens fan in United States is more male, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Baltimore Ravens in United States
RegionReachAffinity
Maryland2,050,7998.53×
Texas893,1400.74×
Florida844,1740.89×
Pennsylvania781,1991.66×
California654,9200.43×
Virginia523,5101.54×
Ohio518,1011.2×
New York489,2020.63×
North Carolina480,0601.14×
Georgia428,5441×
South Carolina288,9981.37×
Michigan285,9630.78×
Tennessee281,2481×
Illinois281,1340.6×
New Jersey253,6740.71×
Kentucky237,4601.35×
Alabama198,5601.02×
Missouri196,9580.87×
Arizona196,2600.69×
Indiana172,7220.68×
Louisiana167,9920.93×
Colorado164,1070.74×
Mississippi157,6651.37×
Massachusetts144,2820.52×
Washington129,6100.46×
Wisconsin120,3110.57×
West Virginia118,4761.82×
Minnesota115,7190.58×
Kansas106,6390.97×
Delaware102,1722.65×
Arkansas96,3680.84×
Oklahoma94,2440.61×
Iowa86,1060.75×
Nevada83,6710.62×
Washington, District of Columbia83,3981.98×
Connecticut81,6880.58×
Oregon64,2760.4×
Utah59,9150.48×
New Mexico47,6640.68×
Hawaii42,8720.71×
Nebraska39,9960.57×
Idaho34,0670.49×
New Hampshire27,2390.49×
Maine25,8450.52×
Rhode Island24,9050.56×
Montana23,8610.62×
South Dakota19,1460.59×
North Dakota15,2810.53×
Alaska14,5140.49×
Wyoming13,1730.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baltimore Ravens audience
BrandAffinityCategory
Aaron Rodgers7.63×Sports
CBS Sports Network10.48×Movies & TV
Buffalo Bills6.53×Sports
Green Bay Packers6.3×Sports
Cleveland Browns7.36×Sports
Detroit Lions6.38×Sports
Tampa Bay Buccaneers7.75×Sports
Minnesota Vikings7.38×Sports
Jacksonville Jaguars9.87×Sports
Florida State Seminoles football10.36×Sports
Pittsburgh Steelers5.61×Sports
Cincinnati Bengals8.39×Sports
Denver Broncos6.01×Sports
Indianapolis Colts7.89×Sports
NFL Sunday Ticket9.32×
Justin Tucker16.23×Sports
Miami Dolphins6.37×Sports
Joe Flacco10.92×Sports
Los Angeles Chargers12.76×Sports
New York Jets8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baltimore Ravens audience
TraitClusterScore
Early Adopter MentalityPOWER1.52
ExtroversionTHRILL1.32
LGBTQ+ IdentityOPEN1.26
Sports ActivityPOWER1.11
PatriotismCONSERVATISM1.1
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Baltimore Ravens
CountryShare
United States80.0%
Canada3.7%
Mexico2.5%

See Baltimore Ravens audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Baltimore Ravens have in United States?

Baltimore Ravens has an estimated audience of 13,980,185 people in United States, concentrated in Maryland and Texas.

What is the gender split and age of Baltimore Ravens fans?

28.0% of Baltimore Ravens fans are female, 72.0% are male, with an average age of 38.5 years.

Which brands do Baltimore Ravens fans like most?

Baltimore Ravens fans show strongest brand affinity for Aaron Rodgers (7.63×), CBS Sports Network (10.48×), and Buffalo Bills (6.53×) over the country average.

Where do Baltimore Ravens fans live in United States?

Baltimore Ravens fans in United States are most concentrated in Maryland (reach 2,050,799), Texas (reach 893,140), and Florida (reach 844,174). These three regions account for the largest share of the active audience.

What other brands do Baltimore Ravens fans also like?

Beyond Baltimore Ravens itself, the audience over-indexes on CBS Sports Network (10.48×), Buffalo Bills (6.53×), Green Bay Packers (6.3×), and Cleveland Browns (7.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baltimore Ravens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.