CBS Sports Network Audience in United States

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CBS Sports Network has an estimated audience of 11,230,340 people in United States. 30.5% are female, 69.5% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, Bully (2011 film), Hebe.

The average CBS Sports Network fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, with strongest over-indexing on Ken Griffey Jr. (22.4× the country average). Demographically, the CBS Sports Network audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CBS Sports Network fans

Demographic split for CBS Sports Network audience in United States
MetricValue
Female30.5%
Male69.5%
Average age40.7
Estimated audience size11,230,340

Audience persona

The typical CBS Sports Network fan in United States is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Ken Griffey Jr..

Top regions in United States

Top regions ranked by reach for CBS Sports Network in United States
RegionReachAffinity
California621,2740.5×
Texas529,8250.55×
Florida441,8620.58×
New York429,4900.68×
Ohio373,9621.08×
Pennsylvania283,8790.75×
Illinois255,3740.68×
Virginia234,7960.86×
North Carolina227,1060.67×
Wisconsin211,8591.25×
Washington195,3760.87×
Michigan194,4720.66×
New Jersey192,4060.67×
Georgia186,3530.54×
Tennessee185,1340.82×
Iowa174,3311.88×
Idaho172,9773.07×
Indiana169,9060.83×
Oregon168,0641.31×
Arizona167,5300.73×
Utah165,3531.64×
Colorado156,7710.89×
Minnesota150,4900.94×
Connecticut140,3931.25×
Missouri138,1430.76×
New Mexico132,6422.36×
Kentucky128,3730.91×
Maryland124,6430.65×
South Carolina120,7720.71×
Massachusetts118,6910.54×
West Virginia114,6262.19×
Alabama110,2450.7×
Nevada109,8461.01×
Louisiana102,0420.7×
Kansas90,9561.03×
Nebraska82,4591.46×
Oklahoma71,2680.57×
Mississippi63,2160.68×
South Dakota60,8152.34×
Arkansas52,1480.56×
Hawaii50,4211.04×
North Dakota48,5652.11×
Wyoming31,4111.89×
Rhode Island30,4000.85×
Montana28,9150.93×
Washington, District of Columbia23,0130.68×
Maine22,2310.55×
New Hampshire20,7320.47×
Delaware17,9280.58×
Vermont12,6410.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CBS Sports Network audience
BrandAffinityCategory
Ken Griffey Jr.22.4×Sports
Graham Greene (actor)16.06×
Fernando Valenzuela27.52×Sports
Bully (2011 film)13.79×Movies & TV
Hebe12.18×Home & Garden
Grover Cleveland15.71×Politics & Society
Emperor Entertainment Group20×Business & Career
Goop8.62×Internet & Social Media
Israel2.94×Travel & Leisure
Vocal harmony5.98×Music & Radio
Wok8.56×Food & Beverages
Grinch5.04×Movies & TV
Governor of Michigan8.95×Politics & Society
Roy Wood, Jr.16.57×Movies & TV
Google Home6.19×Technology & Electronics
Guitarist (magazine)10.86×Music & Radio
Grover Washington, Jr.23.27×Music & Radio
Jeep Grand Cherokee (WJ)5.37×Cars & Mobility
Julio Cesar Chavez Jr.6.12×Sports
Grace Slick7.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CBS Sports Network audience
TraitClusterScore
Risk AppetiteTHRILL1.72
Convenience OrientationPREMIUM1.38
ExtroversionTHRILL1.28
Sports ActivityPOWER1.25
Urban LifestyleOPEN1.24
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for CBS Sports Network
CountryShare
United States97.8%
India0.5%
Canada0.2%

See CBS Sports Network audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CBS Sports Network have in United States?

CBS Sports Network has an estimated audience of 11,230,340 people in United States, concentrated in California and Texas.

What is the gender split and age of CBS Sports Network fans?

30.5% of CBS Sports Network fans are female, 69.5% are male, with an average age of 40.7 years.

Which brands do CBS Sports Network fans like most?

CBS Sports Network fans show strongest brand affinity for Ken Griffey Jr. (22.4×), Graham Greene (actor) (16.06×), and Fernando Valenzuela (27.52×) over the country average.

Where do CBS Sports Network fans live in United States?

CBS Sports Network fans in United States are most concentrated in California (reach 621,274), Texas (reach 529,825), and Florida (reach 441,862). These three regions account for the largest share of the active audience.

What other brands do CBS Sports Network fans also like?

Beyond CBS Sports Network itself, the audience over-indexes on Graham Greene (actor) (16.06×), Fernando Valenzuela (27.52×), Bully (2011 film) (13.79×), and Hebe (12.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Sports Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.