Rascasse Audience Intelligence

CBS Sports Network Audience in United States

A data profile of the people who buy, follow and care about CBS Sports Network in United States — modelled from more than twelve digital signal sources. CBS Sports Network has an estimated audience of 11,249,332 people in United States.

#39among TV Channel in United States#226in Movies & TV

The average CBS Sports Network fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buffalo Bills, Tampa Bay Buccaneers, Fox Sports, with strongest over-indexing on Buffalo Bills (11.38× the country average).

Demographically, the CBS Sports Network audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CBS Sports Network fan in United States is more male, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Buffalo Bills.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CBS Sports Network profile in United States.

Audience size
11.2M
in United States
Gender
30.5%♀
69.5% male
Age
40.7
average years
Country rank
#3187
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+120%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CBS Sports Network

30.5% are female, 69.5% are male, average age 40.7.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for CBS Sports Network audience in United States
MetricValue
Female30.5%
Male69.5%
Average age40.7
Estimated audience size11,249,332
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the CBS Sports Network audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4920%
50+25%
Fig. 04

Worldwide distribution

97.8%

of the worldwide CBS Sports Network audience comes from United States.

Worldwide audience distribution share by country for CBS Sports Network
CountryShare
United States97.8%
India0.5%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CBS Sports Network audience in United States is strongest.

Fig. 05

Top regions by affinity

CBS Sports Network fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~400K4.70×
02Wyoming~50K2.99×
03Idaho~100K2.53×
04New Mexico~100K2.09×
05South Dakota~50K1.93×
06West Virginia~100K1.89×
07North Dakota~40K1.67×
08Indiana~300K1.64×
09Utah~100K1.25×
10Nebraska~70K1.18×
11Connecticut~100K1.09×
12Nevada~100K1.06×
13Ohio~300K1.00×
14Missouri~200K1.00×
15South Carolina~200K0.98×
16Montana~30K0.98×
17Kentucky~100K0.96×
18Kansas~80K0.94×
19Hawaii~40K0.91×
20Wisconsin~200K0.90×
21Colorado~200K0.89×
22Oregon~100K0.87×
23Washington~200K0.82×
24Arizona~200K0.81×
25North Carolina~300K0.80×
26Mississippi~70K0.79×
27Tennessee~200K0.78×
28Minnesota~100K0.78×
29Virginia~200K0.76×
30Delaware~20K0.76×
31Rhode Island~30K0.74×
32Maine~30K0.71×
33Alabama~100K0.69×
34Arkansas~60K0.68×
35Illinois~300K0.67×
36Alaska~20K0.67×
37Oklahoma~80K0.66×
38Louisiana~90K0.65×
39Washington, District of Columbia~20K0.61×
40Pennsylvania~200K0.60×
41Michigan~200K0.60×
42Florida~500K0.59×
43New Hampshire~30K0.59×
44Maryland~100K0.58×
45Georgia~200K0.57×
46New Jersey~200K0.54×
47New York~300K0.53×
48Texas~500K0.50×
49Massachusetts~100K0.49×
50California~600K0.47×
Fig. 06

Affinity by region

Affinity by region — CBS Sports Network, United States
0.47×1.00×4.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CBS Sports Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CBS Sports Network audience
#·InterestCategoryAffinity×
01Jacksonville JaguarsSports15.72×
02Fox SportsMovies & TV15.32×
03Tampa Bay BuccaneersSports14.41×
04Cincinnati BengalsSports14.17×
05New York JetsSports14.05×
06Indianapolis ColtsSports13.95×
07Miami DolphinsSports12.20×
08Arizona CardinalsSports11.71×
09New York GiantsSports11.53×
10Buffalo BillsSports11.38×
11Minnesota VikingsSports11.38×
12Los Angeles RamsSports11.08×
13Carolina PanthersSports11.07×
14Denver BroncosSports10.67×
15Baltimore RavensSports10.48×
16Seattle SeahawksSports10.47×
17Cleveland BrownsSports10.34×
18Green Bay PackersSports9.10×
19Detroit LionsSports9.02×
20Pittsburgh SteelersSports8.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CBS Sports Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CBS Sports Network audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.75×
Risk AppetiteTHRILL1.65×
PatriotismCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CBS Sports Network audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
CreativityOPEN0.66×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CBS Sports Network have in United States?

CBS Sports Network has an estimated audience of 11,249,332 people in United States, concentrated in California and Texas.

02

What is the gender split and age of CBS Sports Network fans?

30.5% of CBS Sports Network fans are female, 69.5% are male, with an average age of 40.7 years.

03

Which brands do CBS Sports Network fans like most?

CBS Sports Network fans show strongest brand affinity for Buffalo Bills (11.38×), Tampa Bay Buccaneers (14.41×), and Fox Sports (15.32×) over the country average.

04

Where do CBS Sports Network fans live in United States?

CBS Sports Network fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do CBS Sports Network fans also like?

Beyond CBS Sports Network itself, the audience over-indexes on Tampa Bay Buccaneers (14.41×), Fox Sports (15.32×), Miami Dolphins (12.2×), and Denver Broncos (10.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Sports Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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