Rascasse Audience Intelligence

Arizona Cardinals Audience in United States

A data profile of the people who buy, follow and care about Arizona Cardinals in United States — modelled from more than twelve digital signal sources. Arizona Cardinals has an estimated audience of 10,362,656 people in United States.

#39among American football in United States#72among Team in United States#274in Sports

The average Arizona Cardinals fan in United States is 42.1 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Tampa Bay Buccaneers, Jacksonville Jaguars, Buffalo Bills, with strongest over-indexing on Tampa Bay Buccaneers (11.92× the country average).

Demographically, the Arizona Cardinals audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arizona Cardinals fan in United States is more male, around 42.1 years old, with strong Sports Activity tendencies and a notable affinity for Tampa Bay Buccaneers.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arizona Cardinals profile in United States.

Audience size
10.4M
in United States
Gender
28.5%♀
71.5% male
Age
42.1
average years
Country rank
#3456
Team in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arizona Cardinals fans

28.5% are female, 71.5% are male, average age 42.1.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Arizona Cardinals audience in United States
MetricValue
Female28.5%
Male71.5%
Average age42.1
Estimated audience size10,362,656
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Arizona Cardinals audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4921%
50+28%
Fig. 04

Worldwide distribution

83.7%

of the worldwide Arizona Cardinals audience comes from United States.

Worldwide audience distribution share by country for Arizona Cardinals
CountryShare
United States83.7%
Mexico3.5%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arizona Cardinals audience in United States is strongest.

Fig. 05

Top regions by affinity

Arizona Cardinals fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~3M14.27×
02New Mexico~100K1.95×
03Nevada~100K1.32×
04Idaho~60K1.21×
05Washington~200K1.11×
06Montana~30K1.07×
07Missouri~200K0.99×
08South Dakota~20K0.96×
09Hawaii~40K0.94×
10North Dakota~20K0.90×
11Wyoming~10K0.90×
12Colorado~100K0.85×
13Iowa~70K0.84×
14Wisconsin~100K0.82×
15Utah~70K0.81×
16Kansas~60K0.75×
17Nebraska~40K0.75×
18Minnesota~100K0.74×
19Mississippi~60K0.74×
20Illinois~300K0.73×
21Michigan~200K0.73×
22Oklahoma~80K0.73×
23Ohio~200K0.72×
24Pennsylvania~200K0.70×
25Louisiana~90K0.70×
26California~800K0.69×
27Indiana~100K0.68×
28Oregon~80K0.68×
29Arkansas~60K0.66×
30Delaware~20K0.66×
31Texas~600K0.65×
32Maryland~100K0.65×
33Alaska~10K0.65×
34Virginia~200K0.64×
35Kentucky~80K0.62×
36North Carolina~200K0.60×
37Tennessee~100K0.60×
38South Carolina~90K0.60×
39New Jersey~200K0.57×
40West Virginia~30K0.57×
41Washington, District of Columbia~20K0.55×
42Connecticut~50K0.53×
43Rhode Island~20K0.53×
44Florida~400K0.52×
45Maine~20K0.52×
46Massachusetts~100K0.50×
47New Hampshire~20K0.50×
48Georgia~200K0.49×
49Alabama~70K0.48×
50New York~300K0.47×
Fig. 06

Affinity by region

Affinity by region — Arizona Cardinals, United States
0.47×1.00×14.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arizona Cardinals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arizona Cardinals audience
#·InterestCategoryAffinity×
01Jacksonville JaguarsSports13.24×
02Tampa Bay BuccaneersSports11.92×
03CBS Sports NetworkMovies & TV11.71×
04Florida State Seminoles footballSports11.58×
05Texas A&M Aggies footballSports10.59×
06NFL Sunday TicketEvent10.13×
07Cincinnati BengalsSports9.77×
08Indianapolis ColtsSports9.56×
09Aaron RodgersSports9.24×
10New York JetsSports8.94×
11Atlanta FalconsSports8.66×
12Minnesota VikingsSports8.58×
13Cleveland BrownsSports8.22×
14Buffalo BillsSports7.55×
15New York GiantsSports7.33×
16Denver BroncosSports6.98×
17Seattle SeahawksSports6.45×
18Detroit LionsSports6.38×
19Pittsburgh SteelersSports6.27×
20Green Bay PackersSports5.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arizona Cardinals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arizona Cardinals audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.05×
PatriotismCONSERVATISM1.04×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arizona Cardinals audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
Quality AwarenessPREMIUM0.59×
SpiritualityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arizona Cardinals have in United States?

Arizona Cardinals has an estimated audience of 10,362,656 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Arizona Cardinals fans?

28.5% of Arizona Cardinals fans are female, 71.5% are male, with an average age of 42.1 years.

03

Which brands do Arizona Cardinals fans like most?

Arizona Cardinals fans show strongest brand affinity for Tampa Bay Buccaneers (11.92×), Jacksonville Jaguars (13.24×), and Buffalo Bills (7.55×) over the country average.

04

Where do Arizona Cardinals fans live in United States?

Arizona Cardinals fans in United States are most concentrated in Arizona (reach ~3M), California (reach ~800K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Arizona Cardinals fans also like?

Beyond Arizona Cardinals itself, the audience over-indexes on Jacksonville Jaguars (13.24×), Buffalo Bills (7.55×), Aaron Rodgers (9.24×), and CBS Sports Network (11.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See Arizona Cardinals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona Cardinals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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