Arizona Cardinals Audience in United States

Arizona Cardinals logo

Arizona Cardinals has an estimated audience of 10,324,722 people in United States. 28.5% are female, 71.5% are male, average age 42.1. Top regions: Arizona, California, Texas. Top brand affinities: Tampa Bay Buccaneers, Aaron Rodgers, Jacksonville Jaguars, Buffalo Bills, CBS Sports Network.

The average Arizona Cardinals fan in United States is 42.1 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Tampa Bay Buccaneers, Aaron Rodgers, Jacksonville Jaguars, with strongest over-indexing on Tampa Bay Buccaneers (11.92× the country average). Demographically, the Arizona Cardinals audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Arizona Cardinals fans

Demographic split for Arizona Cardinals audience in United States
MetricValue
Female28.5%
Male71.5%
Average age42.1
Estimated audience size10,324,722

Audience persona

The typical Arizona Cardinals fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Tampa Bay Buccaneers.

Top regions in United States

Top regions ranked by reach for Arizona Cardinals in United States
RegionReachAffinity
Arizona3,028,27014.36×
California829,8180.73×
Texas592,6600.67×
Florida373,9270.53×
New York280,4320.49×
Illinois261,4180.76×
Washington249,0401.2×
Pennsylvania246,6000.71×
Ohio230,0050.72×
Michigan218,0380.81×
North Carolina181,4080.58×
Virginia171,6660.68×
Missouri161,9790.97×
Georgia155,9110.49×
New Jersey155,1840.59×
Colorado140,7850.87×
Nevada137,4681.38×
Wisconsin127,8510.82×
Minnesota123,1970.83×
Maryland121,4270.68×
Tennessee121,1850.59×
Indiana119,5250.63×
Massachusetts101,1300.5×
New Mexico100,1491.93×
Louisiana91,6660.69×
South Carolina88,0720.57×
Oklahoma87,2980.76×
Oregon81,6240.69×
Kentucky79,0800.61×
Utah74,5770.81×
Iowa69,3860.82×
Alabama66,3140.46×
Kansas59,1230.73×
Idaho57,7801.12×
Mississippi57,6610.68×
Arkansas53,7370.63×
Connecticut53,1570.51×
Hawaii41,0740.93×
Nebraska36,4260.7×
Montana28,6331×
West Virginia25,6620.53×
South Dakota22,6240.95×
New Hampshire18,9430.47×
North Dakota18,7180.88×
Washington, District of Columbia18,3040.59×
Delaware17,4880.61×
Maine17,3630.47×
Rhode Island16,5080.5×
Wyoming13,0880.86×
Alaska12,9690.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arizona Cardinals audience
BrandAffinityCategory
Tampa Bay Buccaneers11.92×Sports
Aaron Rodgers9.24×Sports
Jacksonville Jaguars13.24×Sports
Buffalo Bills7.55×Sports
CBS Sports Network11.71×Movies & TV
Minnesota Vikings8.58×Sports
Cleveland Browns8.22×Sports
Indianapolis Colts9.56×Sports
Florida State Seminoles football11.58×Sports
Cincinnati Bengals9.77×Sports
Pittsburgh Steelers6.27×Sports
Denver Broncos6.98×Sports
Detroit Lions6.38×Sports
NFL Sunday Ticket10.13×
Atlanta Falcons8.66×Sports
Texas A&M Aggies football10.59×Sports
New York Jets8.94×Sports
Seattle Seahawks6.45×Sports
Green Bay Packers5.21×Sports
Russell Wilson9.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arizona Cardinals audience
TraitClusterScore
PatriotismCONSERVATISM1.13
ExtroversionTHRILL1.12
Sports ActivityPOWER1.11
Convenience OrientationPREMIUM1.05
Social Media UsageJOY1.01
Early Adopter MentalityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Arizona Cardinals
CountryShare
United States83.7%
Mexico3.5%
Canada2.9%

See Arizona Cardinals audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Arizona Cardinals have in United States?

Arizona Cardinals has an estimated audience of 10,324,722 people in United States, concentrated in Arizona and California.

What is the gender split and age of Arizona Cardinals fans?

28.5% of Arizona Cardinals fans are female, 71.5% are male, with an average age of 42.1 years.

Which brands do Arizona Cardinals fans like most?

Arizona Cardinals fans show strongest brand affinity for Tampa Bay Buccaneers (11.92×), Aaron Rodgers (9.24×), and Jacksonville Jaguars (13.24×) over the country average.

Where do Arizona Cardinals fans live in United States?

Arizona Cardinals fans in United States are most concentrated in Arizona (reach 3,028,270), California (reach 829,818), and Texas (reach 592,660). These three regions account for the largest share of the active audience.

What other brands do Arizona Cardinals fans also like?

Beyond Arizona Cardinals itself, the audience over-indexes on Aaron Rodgers (9.24×), Jacksonville Jaguars (13.24×), Buffalo Bills (7.55×), and CBS Sports Network (11.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arizona Cardinals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.