Rascasse Audience Intelligence

New York Jets Audience in United States

A data profile of the people who buy, follow and care about New York Jets in United States — modelled from more than twelve digital signal sources. New York Jets has an estimated audience of 10,030,611 people in United States.

#43among American football in United States#76among Team in United States#289in Sports

The average New York Jets fan in United States is 35.9 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Buffalo Bills, CBS Sports Network, Aaron Rodgers, with strongest over-indexing on Buffalo Bills (9.12× the country average).

Demographically, the New York Jets audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Jets fan in United States is more male, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Jets profile in United States.

Audience size
10M
in United States
Gender
31.1%♀
68.9% male
Age
35.9
average years
Country rank
#3569
Team in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Jets fans

31.1% are female, 68.9% are male, average age 35.9.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for New York Jets audience in United States
MetricValue
Female31.1%
Male68.9%
Average age35.9
Estimated audience size10,030,611
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the New York Jets audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

82.2%

of the worldwide New York Jets audience comes from United States.

Worldwide audience distribution share by country for New York Jets
CountryShare
United States82.2%
Canada3.1%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Jets audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Jets fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~700K2.88×
02Wisconsin~400K2.60×
03New York~1.5M2.54×
04Connecticut~200K2.14×
05Pennsylvania~500K1.34×
06Florida~900K1.32×
07Maine~50K1.32×
08Rhode Island~40K1.27×
09Iowa~100K1.25×
10Delaware~30K1.20×
11South Carolina~200K1.15×
12Massachusetts~200K1.11×
13Michigan~300K1.07×
14New Hampshire~40K1.03×
15Minnesota~100K1.01×
16Ohio~300K0.98×
17Virginia~200K0.98×
18Vermont~20K0.98×
19North Carolina~300K0.96×
20Maryland~200K0.96×
21North Dakota~20K0.95×
22South Dakota~20K0.93×
23Mississippi~80K0.91×
24Illinois~300K0.90×
25West Virginia~40K0.90×
26Montana~20K0.90×
27Colorado~100K0.87×
28Nevada~80K0.87×
29Kansas~70K0.86×
30Nebraska~40K0.83×
31Missouri~100K0.82×
32Louisiana~100K0.82×
33Arizona~200K0.80×
34New Mexico~40K0.80×
35Georgia~200K0.78×
36Tennessee~200K0.77×
37Indiana~100K0.77×
38Washington, District of Columbia~20K0.77×
39Hawaii~30K0.75×
40Alaska~20K0.74×
41Kentucky~90K0.70×
42Utah~60K0.69×
43Texas~600K0.67×
44Alabama~90K0.66×
45Idaho~30K0.66×
46Washington~100K0.63×
47Arkansas~50K0.61×
48California~600K0.57×
49Oklahoma~60K0.57×
50Oregon~60K0.54×
Fig. 06

Affinity by region

Affinity by region — New York Jets, United States
0.54×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Jets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Jets audience
#·InterestCategoryAffinity×
01CBS Sports NetworkMovies & TV14.05×
02Florida State Seminoles footballSports13.90×
03Texas A&M Aggies footballSports12.79×
04NFL Sunday TicketEvent12.16×
05Cincinnati BengalsSports12.11×
06Indianapolis ColtsSports11.40×
07Russell WilsonSports10.83×
08Aaron RodgersSports10.66×
09Atlanta FalconsSports10.65×
10Jacksonville JaguarsSports10.59×
11Minnesota VikingsSports10.23×
12Tampa Bay BuccaneersSports10.11×
13Cleveland BrownsSports9.80×
14New York GiantsSports9.31×
15Buffalo BillsSports9.12×
16Denver BroncosSports8.27×
17Pittsburgh SteelersSports7.65×
18Seattle SeahawksSports7.21×
19Detroit LionsSports6.76×
20Green Bay PackersSports6.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Jets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Jets audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.02×
Early Adopter MentalityPOWER1.02×
PatriotismCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Jets audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.50×
SpiritualityBALANCE0.55×
Quality AwarenessPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Jets have in United States?

New York Jets has an estimated audience of 10,030,611 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of New York Jets fans?

31.1% of New York Jets fans are female, 68.9% are male, with an average age of 35.9 years.

03

Which brands do New York Jets fans like most?

New York Jets fans show strongest brand affinity for Buffalo Bills (9.12×), CBS Sports Network (14.05×), and Aaron Rodgers (10.66×) over the country average.

04

Where do New York Jets fans live in United States?

New York Jets fans in United States are most concentrated in New York (reach ~1.5M), Florida (reach ~900K), and New Jersey (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do New York Jets fans also like?

Beyond New York Jets itself, the audience over-indexes on CBS Sports Network (14.05×), Aaron Rodgers (10.66×), Minnesota Vikings (10.23×), and Cleveland Browns (9.8×) compared to the United States average.

Appendix

Explore more audiences

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More American football audiences in United States

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See New York Jets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Jets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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