New York Jets Audience in United States

New York Jets logo

New York Jets has an estimated audience of 10,053,866 people in United States. 31.1% are female, 68.9% are male, average age 35.9. Top regions: New York, Florida, New Jersey. Top brand affinities: Aaron Rodgers, Buffalo Bills, CBS Sports Network, Minnesota Vikings, Cleveland Browns.

The average New York Jets fan in United States is 35.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Aaron Rodgers, Buffalo Bills, CBS Sports Network, with strongest over-indexing on Aaron Rodgers (10.66× the country average). Demographically, the New York Jets audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of New York Jets fans

Demographic split for New York Jets audience in United States
MetricValue
Female31.1%
Male68.9%
Average age35.9
Estimated audience size10,053,866

Audience persona

The typical New York Jets fan in United States is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for New York Jets in United States
RegionReachAffinity
New York1,403,4632.5×
Florida877,0741.29×
New Jersey709,7472.78×
California676,7120.61×
Texas592,4470.69×
Wisconsin451,0362.98×
Pennsylvania430,1841.27×
Illinois297,7970.89×
Ohio293,5320.95×
North Carolina292,3270.97×
Michigan284,6111.08×
Virginia239,7720.98×
Georgia233,0080.75×
Massachusetts204,5611.03×
Connecticut199,5901.98×
Arizona170,6380.83×
Minnesota170,1011.18×
South Carolina165,1191.09×
Maryland158,7010.92×
Tennessee157,0280.78×
Indiana142,1850.77×
Washington139,2250.69×
Colorado134,6620.85×
Missouri127,7910.79×
Iowa111,5991.35×
Louisiana109,3410.84×
Alabama93,3980.66×
Kentucky92,3120.73×
Nevada82,7550.85×
Kansas72,7830.92×
Mississippi70,1800.85×
Utah67,2890.75×
Oregon64,8750.56×
Oklahoma63,8170.57×
Arkansas51,3010.62×
Nebraska42,1270.84×
Maine41,0931.14×
West Virginia38,6330.83×
New Mexico37,6440.75×
Rhode Island32,4541.01×
Idaho32,2580.64×
New Hampshire31,8650.8×
Hawaii31,2500.72×
Delaware28,3991.02×
Montana26,0110.93×
South Dakota22,5530.97×
Washington, District of Columbia22,4230.74×
North Dakota18,7990.91×
Vermont15,5120.88×
Alaska14,1620.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Jets audience
BrandAffinityCategory
Aaron Rodgers10.66×Sports
Buffalo Bills9.12×Sports
CBS Sports Network14.05×Movies & TV
Minnesota Vikings10.23×Sports
Cleveland Browns9.8×Sports
Tampa Bay Buccaneers10.11×Sports
Cincinnati Bengals12.11×Sports
Indianapolis Colts11.4×Sports
Florida State Seminoles football13.9×Sports
Pittsburgh Steelers7.65×Sports
Denver Broncos8.27×Sports
Atlanta Falcons10.65×Sports
NFL Sunday Ticket12.16×
Texas A&M Aggies football12.79×Sports
New York Giants9.31×Sports
Green Bay Packers6.52×Sports
Detroit Lions6.76×Sports
Jacksonville Jaguars10.59×Sports
Russell Wilson10.83×Sports
Seattle Seahawks7.21×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Jets audience
TraitClusterScore
Risk AppetiteTHRILL2.7
LGBTQ+ IdentityOPEN1.71
Luxury OrientationPREMIUM1.7
Early Adopter MentalityPOWER1.69
Sports ActivityPOWER1.3
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for New York Jets
CountryShare
United States82.5%
Canada2.9%
United Kingdom2.1%

See New York Jets audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does New York Jets have in United States?

New York Jets has an estimated audience of 10,053,866 people in United States, concentrated in New York and Florida.

What is the gender split and age of New York Jets fans?

31.1% of New York Jets fans are female, 68.9% are male, with an average age of 35.9 years.

Which brands do New York Jets fans like most?

New York Jets fans show strongest brand affinity for Aaron Rodgers (10.66×), Buffalo Bills (9.12×), and CBS Sports Network (14.05×) over the country average.

Where do New York Jets fans live in United States?

New York Jets fans in United States are most concentrated in New York (reach 1,403,463), Florida (reach 877,074), and New Jersey (reach 709,747). These three regions account for the largest share of the active audience.

What other brands do New York Jets fans also like?

Beyond New York Jets itself, the audience over-indexes on Buffalo Bills (9.12×), CBS Sports Network (14.05×), Minnesota Vikings (10.23×), and Cleveland Browns (9.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Jets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.