Indianapolis Colts Audience in United States

Indianapolis Colts logo

Indianapolis Colts has an estimated audience of 12,442,247 people in United States. 36.0% are female, 64.0% are male, average age 34.3. Top regions: Indiana, Texas, Florida. Top brand affinities: Aaron Rodgers, Buffalo Bills, Los Angeles Chargers, CBS Sports Network, Cleveland Browns.

The average Indianapolis Colts fan in United States is 34.3 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Texas, Florida. Top brand affinities include Aaron Rodgers, Buffalo Bills, Los Angeles Chargers, with strongest over-indexing on Aaron Rodgers (10.52× the country average). Demographically, the Indianapolis Colts audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Indianapolis Colts fans

Demographic split for Indianapolis Colts audience in United States
MetricValue
Female36.0%
Male64.0%
Average age34.3
Estimated audience size12,442,247

Audience persona

The typical Indianapolis Colts fan in United States is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Indianapolis Colts in United States
RegionReachAffinity
Indiana2,913,72612.82×
Texas876,6160.82×
Florida723,8610.86×
California619,3650.45×
Ohio555,2691.45×
Michigan445,5611.37×
Illinois426,6411.03×
New York408,4580.59×
Pennsylvania373,4770.89×
North Carolina301,4000.81×
Kentucky255,9111.64×
Virginia241,0760.8×
Tennessee240,4210.96×
Georgia227,5320.59×
New Jersey198,2770.63×
Maryland194,3070.91×
Colorado181,9900.93×
Missouri171,7390.86×
Arizona171,0780.67×
South Carolina165,9510.89×
Wisconsin148,8710.8×
Minnesota135,8410.76×
Massachusetts127,1450.52×
Washington113,4130.45×
Louisiana110,8560.69×
Alabama107,9530.62×
Mississippi101,8610.99×
Iowa94,6140.92×
Nevada80,2930.67×
Kansas79,2600.81×
Oklahoma71,1140.51×
Connecticut71,0000.57×
Arkansas67,0460.65×
Utah63,1900.57×
Oregon55,3760.39×
West Virginia49,1710.85×
New Mexico48,0780.77×
Hawaii45,5200.85×
Idaho37,8940.61×
Nebraska36,2810.58×
South Dakota32,9841.15×
New Hampshire28,0300.57×
Delaware27,4680.8×
Montana27,1470.79×
Rhode Island21,8530.55×
Maine21,1670.47×
Washington, District of Columbia19,9450.53×
North Dakota17,7130.69×
Alaska14,9310.56×
Vermont14,2930.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indianapolis Colts audience
BrandAffinityCategory
Aaron Rodgers10.52×Sports
Buffalo Bills8.86×Sports
Los Angeles Chargers23.51×Sports
CBS Sports Network13.95×Movies & TV
Cleveland Browns9.71×Sports
Tampa Bay Buccaneers10.3×Sports
Minnesota Vikings9.78×Sports
Cincinnati Bengals12×Sports
Florida State Seminoles football13.79×Sports
Denver Broncos8.22×Sports
Pittsburgh Steelers7.31×Sports
NFL Sunday Ticket12.06×
Indiana Fever11.23×Sports
Green Bay Packers6.86×Sports
Texas A&M Aggies football12.58×Sports
Atlanta Falcons10.22×Sports
New York Jets10.86×Sports
Detroit Lions7×Sports
Jacksonville Jaguars10.65×Sports
New York Giants8.97×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indianapolis Colts audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.36
LGBTQ+ IdentityOPEN1.18
Sports ActivityPOWER1.15
Social Media UsageJOY1.09
Risk AppetiteTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Indianapolis Colts
CountryShare
United States81.1%
Canada3.0%
United Kingdom2.8%

See Indianapolis Colts audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Indianapolis Colts have in United States?

Indianapolis Colts has an estimated audience of 12,442,247 people in United States, concentrated in Indiana and Texas.

What is the gender split and age of Indianapolis Colts fans?

36.0% of Indianapolis Colts fans are female, 64.0% are male, with an average age of 34.3 years.

Which brands do Indianapolis Colts fans like most?

Indianapolis Colts fans show strongest brand affinity for Aaron Rodgers (10.52×), Buffalo Bills (8.86×), and Los Angeles Chargers (23.51×) over the country average.

Where do Indianapolis Colts fans live in United States?

Indianapolis Colts fans in United States are most concentrated in Indiana (reach 2,913,726), Texas (reach 876,616), and Florida (reach 723,861). These three regions account for the largest share of the active audience.

What other brands do Indianapolis Colts fans also like?

Beyond Indianapolis Colts itself, the audience over-indexes on Buffalo Bills (8.86×), Los Angeles Chargers (23.51×), CBS Sports Network (13.95×), and Cleveland Browns (9.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indianapolis Colts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.