Rascasse Audience Intelligence

Indianapolis Colts Audience in United States

A data profile of the people who buy, follow and care about Indianapolis Colts in United States — modelled from more than twelve digital signal sources. Indianapolis Colts has an estimated audience of 12,409,791 people in United States.

#31among American football in United States#57among Team in United States#213in Sports

The average Indianapolis Colts fan in United States is 34.3 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Texas, Florida.

Top brand affinities include Buffalo Bills, CBS Sports Network, Los Angeles Chargers, with strongest over-indexing on Buffalo Bills (8.86× the country average).

Demographically, the Indianapolis Colts audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indianapolis Colts fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indianapolis Colts profile in United States.

Audience size
12.4M
in United States
Gender
36.0%♀
64.0% male
Age
34.3
average years
Country rank
#2870
Team in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indianapolis Colts fans

36.0% are female, 64.0% are male, average age 34.3.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Indianapolis Colts audience in United States
MetricValue
Female36.0%
Male64.0%
Average age34.3
Estimated audience size12,409,791
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Indianapolis Colts audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Indianapolis Colts audience comes from United States.

Worldwide audience distribution share by country for Indianapolis Colts
CountryShare
United States80.8%
Canada3.1%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indianapolis Colts audience in United States is strongest.

Fig. 05

Top regions by affinity

Indianapolis Colts fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~2.5M10.76×
02Kentucky~200K1.46×
03South Dakota~40K1.24×
04Ohio~500K1.23×
05Michigan~400K1.10×
06Iowa~100K0.99×
07Mississippi~100K0.99×
08Kansas~100K0.99×
09Pennsylvania~400K0.98×
10Colorado~200K0.95×
11Illinois~400K0.94×
12South Carolina~200K0.94×
13Montana~30K0.94×
14Tennessee~200K0.93×
15Missouri~200K0.93×
16West Virginia~50K0.91×
17Delaware~30K0.88×
18Florida~700K0.86×
19North Carolina~300K0.86×
20Hawaii~50K0.85×
21Virginia~300K0.84×
22Maryland~200K0.84×
23New Mexico~50K0.84×
24North Dakota~20K0.84×
25Wisconsin~200K0.81×
26Texas~900K0.80×
27Rhode Island~30K0.80×
28Vermont~20K0.77×
29Minnesota~100K0.76×
30New Hampshire~40K0.76×
31Nevada~90K0.73×
32Idaho~50K0.72×
33Maine~30K0.72×
34Arizona~200K0.71×
35Arkansas~70K0.71×
36Alabama~100K0.70×
37Louisiana~100K0.70×
38Nebraska~40K0.70×
39New Jersey~200K0.68×
40Massachusetts~200K0.68×
41Connecticut~80K0.68×
42Georgia~200K0.63×
43New York~400K0.62×
44Alaska~20K0.62×
45Washington~200K0.61×
46Utah~70K0.60×
47Oklahoma~80K0.59×
48Washington, District of Columbia~20K0.57×
49California~700K0.51×
50Oregon~70K0.47×
Fig. 06

Affinity by region

Affinity by region — Indianapolis Colts, United States
0.47×1.00×10.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indianapolis Colts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indianapolis Colts audience
#·InterestCategoryAffinity×
01Los Angeles ChargersSports23.51×
02CBS Sports NetworkMovies & TV13.95×
03Florida State Seminoles footballSports13.79×
04Texas A&M Aggies footballSports12.58×
05NFL Sunday TicketEvent12.06×
06Cincinnati BengalsSports12.00×
07Indiana FeverSports11.23×
08New York JetsSports10.86×
09Jacksonville JaguarsSports10.65×
10Aaron RodgersSports10.52×
11Tampa Bay BuccaneersSports10.30×
12Atlanta FalconsSports10.22×
13Minnesota VikingsSports9.78×
14Cleveland BrownsSports9.71×
15New York GiantsSports8.97×
16Buffalo BillsSports8.86×
17Denver BroncosSports8.22×
18Pittsburgh SteelersSports7.31×
19Detroit LionsSports7.00×
20Green Bay PackersSports6.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indianapolis Colts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indianapolis Colts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.10×
Sports ActivityPOWER0.99×
Early Adopter MentalityPOWER0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indianapolis Colts audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.47×
Quality AwarenessPREMIUM0.51×
SpiritualityBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indianapolis Colts have in United States?

Indianapolis Colts has an estimated audience of 12,409,791 people in United States, concentrated in Indiana and Texas.

02

What is the gender split and age of Indianapolis Colts fans?

36.0% of Indianapolis Colts fans are female, 64.0% are male, with an average age of 34.3 years.

03

Which brands do Indianapolis Colts fans like most?

Indianapolis Colts fans show strongest brand affinity for Buffalo Bills (8.86×), CBS Sports Network (13.95×), and Los Angeles Chargers (23.51×) over the country average.

04

Where do Indianapolis Colts fans live in United States?

Indianapolis Colts fans in United States are most concentrated in Indiana (reach ~2.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Indianapolis Colts fans also like?

Beyond Indianapolis Colts itself, the audience over-indexes on CBS Sports Network (13.95×), Los Angeles Chargers (23.51×), Aaron Rodgers (10.52×), and Cleveland Browns (9.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See Indianapolis Colts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indianapolis Colts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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