Rascasse Audience Intelligence

Indiana Fever Audience in United States

A data profile of the people who buy, follow and care about Indiana Fever in United States — modelled from more than twelve digital signal sources. Indiana Fever has an estimated audience of 9,980,614 people in United States.

#40among Basketball in United States#77among Team in United States#290in Sports

The average Indiana Fever fan in United States is 41.3 years old, more female, and lives primarily in Iowa.

The audience is concentrated in Iowa, Indiana, Texas.

Top brand affinities include Indiana Pacers, Indianapolis Colts, Cincinnati Reds, with strongest over-indexing on Indiana Pacers (21.24× the country average).

Demographically, the Indiana Fever audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indiana Fever fan in United States is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Indiana Pacers.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indiana Fever profile in United States.

Audience size
10M
in United States
Gender
57.0%♀
43.0% male
Age
41.3
average years
Country rank
#3581
Team in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indiana Fever fans

57.0% are female, 43.0% are male, average age 41.3.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Indiana Fever audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.3
Estimated audience size9,980,614
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Indiana Fever audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3921%
40-4925%
50+22%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Indiana Fever audience comes from United States.

Worldwide audience distribution share by country for Indiana Fever
CountryShare
United States77.0%
Canada4.4%
Australia2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indiana Fever audience in United States is strongest.

Fig. 05

Top regions by affinity

Indiana Fever fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~1M11.54×
02Indiana~800K4.19×
03South Dakota~50K2.07×
04Nebraska~60K1.21×
05Minnesota~200K1.08×
06Illinois~400K1.07×
07Maine~40K1.06×
08Wisconsin~200K1.05×
09North Dakota~20K1.05×
10Missouri~200K1.02×
11Kentucky~100K0.99×
12Montana~30K0.99×
13Wyoming~10K0.91×
14Ohio~300K0.88×
15West Virginia~40K0.83×
16Mississippi~70K0.82×
17South Carolina~100K0.80×
18Kansas~60K0.80×
19Michigan~200K0.78×
20Tennessee~200K0.77×
21New Mexico~40K0.76×
22Arkansas~60K0.75×
23Vermont~10K0.74×
24North Carolina~200K0.70×
25Idaho~30K0.69×
26New Hampshire~30K0.66×
27Virginia~200K0.65×
28Arizona~100K0.62×
29Colorado~100K0.62×
30Pennsylvania~200K0.60×
31Alaska~10K0.60×
32Alabama~80K0.59×
33Louisiana~80K0.59×
34Delaware~20K0.59×
35Rhode Island~20K0.57×
36Hawaii~20K0.55×
37Florida~400K0.53×
38Georgia~200K0.53×
39Maryland~90K0.52×
40Massachusetts~100K0.51×
41Oklahoma~60K0.51×
42Nevada~50K0.51×
43Texas~400K0.49×
44New Jersey~100K0.47×
45Connecticut~50K0.47×
46Washington~90K0.46×
47Oregon~50K0.45×
48New York~200K0.43×
49Utah~40K0.43×
50California~400K0.34×
Fig. 06

Affinity by region

Affinity by region — Indiana Fever, United States
0.34×1.00×11.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indiana Fever audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indiana Fever audience
#·InterestCategoryAffinity×
01Indiana PacersSports21.24×
02Indianapolis ColtsSports11.23×
03Cincinnati RedsSports6.35×
04FedExBusiness & Career3.48×
05Major League SoccerSports3.27×
06TV game showsMovies & TV2.62×
07CNNMovies & TV1.92×
08Nonprofit organizationPolitics & Society1.92×
09BankingBusiness & Career1.86×
10McDonald'sFood & Beverages1.85×
11PinterestInternet & Social Media1.82×
12Health careBusiness & Career1.75×
13RecipesFood & Beverages1.74×
14WalmartShopping1.74×
15CouponsShopping1.74×
16CookingFood & Beverages1.63×
17Alcoholic beveragesFood & Beverages1.63×
18MedicineBusiness & Career1.59×
19XInternet & Social Media1.57×
20Home improvementHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indiana Fever audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indiana Fever audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Career OrientationPOWER1.58×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indiana Fever audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indiana Fever have in United States?

Indiana Fever has an estimated audience of 9,980,614 people in United States, concentrated in Iowa and Indiana.

02

What is the gender split and age of Indiana Fever fans?

57.0% of Indiana Fever fans are female, 43.0% are male, with an average age of 41.3 years.

03

Which brands do Indiana Fever fans like most?

Indiana Fever fans show strongest brand affinity for Indiana Pacers (21.24×), Indianapolis Colts (11.23×), and Cincinnati Reds (6.35×) over the country average.

04

Where do Indiana Fever fans live in United States?

Indiana Fever fans in United States are most concentrated in Iowa (reach ~1M), Indiana (reach ~800K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Indiana Fever fans also like?

Beyond Indiana Fever itself, the audience over-indexes on Indianapolis Colts (11.23×), Cincinnati Reds (6.35×), FedEx (3.48×), and Cooking (1.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana Fever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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