Indiana Fever Audience in United States

Indiana Fever logo

Indiana Fever has an estimated audience of 10,034,753 people in United States. 57.0% are female, 43.0% are male, average age 41.3. Top regions: Iowa, Indiana, Texas. Top brand affinities: Finding Your Roots, Zoo Tycoon (series), Whataburger, Elsword, Urban Outfitters.

The average Indiana Fever fan in United States is 41.3 years old, more female, and lives primarily in Iowa. The audience is concentrated in Iowa, Indiana, Texas. Top brand affinities include Finding Your Roots, Zoo Tycoon (series), Whataburger, with strongest over-indexing on Finding Your Roots (16.27× the country average). Demographically, the Indiana Fever audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Indiana Fever fans

Demographic split for Indiana Fever audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.3
Estimated audience size10,034,753

Audience persona

The typical Indiana Fever fan in United States is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Finding Your Roots.

Top regions in United States

Top regions ranked by reach for Indiana Fever in United States
RegionReachAffinity
Iowa973,08611.77×
Indiana640,0563.49×
Texas459,7940.53×
California425,1630.39×
Illinois381,9651.14×
Florida361,8400.53×
Ohio281,5470.91×
New York276,3850.49×
North Carolina226,5800.75×
Michigan216,6100.83×
Pennsylvania215,3280.64×
Georgia175,8100.57×
Virginia173,8990.71×
Minnesota168,2491.17×
Wisconsin162,0741.07×
Missouri159,3820.99×
Tennessee157,6680.78×
New Jersey136,7450.54×
Arizona124,3880.61×
South Carolina121,9390.81×
Kentucky119,3310.95×
Massachusetts111,4750.56×
Colorado105,6120.67×
Washington99,7680.5×
Maryland99,1540.57×
Alabama81,3150.58×
Louisiana80,6130.62×
Kansas64,8100.82×
Nebraska63,4131.26×
Mississippi63,3200.77×
Arkansas59,8160.72×
Oklahoma55,6040.5×
Oregon53,0680.46×
Nevada51,5540.53×
Connecticut51,2730.51×
South Dakota46,8612.02×
Utah39,1440.44×
West Virginia34,9900.75×
New Mexico34,5960.69×
Maine34,1620.95×
Idaho32,0730.64×
New Hampshire26,2340.66×
Montana24,7360.89×
Hawaii22,3930.52×
North Dakota20,4730.99×
Rhode Island18,9380.59×
Delaware16,4850.6×
Washington, District of Columbia13,9760.46×
Wyoming12,4210.84×
Vermont11,9130.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indiana Fever audience
BrandAffinityCategory
Finding Your Roots16.27×Movies & TV
Zoo Tycoon (series)20×Games
Whataburger1.74×Food & Beverages
Elsword15.21×Games
Urban Outfitters1.63×Shopping
Goop4.48×Internet & Social Media
Governor of Michigan6.19×Politics & Society
Israel1.75×Travel & Leisure
Wok4.39×Food & Beverages
Grinch2.63×Movies & TV
Keith Stanfield4.23×Movies & TV
Vocal harmony2.71×Music & Radio
Historic site2.53×Arts & Culture
Google Home3.67×Technology & Electronics
Hibachi4.43×Food & Beverages
Pro-Ject2.29×Music & Radio
Hipster5.37×Politics & Society
Noodle (Gorillaz)1.9×Music & Radio
Fairy godmother3.82×Literature
headspace4.71×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indiana Fever audience
TraitClusterScore
PatriotismCONSERVATISM1.47
Family OrientationCONSERVATISM1.25
Career OrientationPOWER1.23
Risk AppetiteTHRILL1.2
Community OrientationOPEN1.16
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Indiana Fever
CountryShare
United States77.4%
Canada4.3%
Australia2.8%

See Indiana Fever audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Indiana Fever have in United States?

Indiana Fever has an estimated audience of 10,034,753 people in United States, concentrated in Iowa and Indiana.

What is the gender split and age of Indiana Fever fans?

57.0% of Indiana Fever fans are female, 43.0% are male, with an average age of 41.3 years.

Which brands do Indiana Fever fans like most?

Indiana Fever fans show strongest brand affinity for Finding Your Roots (16.27×), Zoo Tycoon (series) (20×), and Whataburger (1.74×) over the country average.

Where do Indiana Fever fans live in United States?

Indiana Fever fans in United States are most concentrated in Iowa (reach 973,086), Indiana (reach 640,056), and Texas (reach 459,794). These three regions account for the largest share of the active audience.

What other brands do Indiana Fever fans also like?

Beyond Indiana Fever itself, the audience over-indexes on Zoo Tycoon (series) (20×), Whataburger (1.74×), Elsword (15.21×), and Urban Outfitters (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana Fever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.