Cincinnati Reds Audience in United States

Cincinnati Reds logo

Cincinnati Reds has an estimated audience of 12,308,253 people in United States. 40.1% are female, 59.9% are male, average age 41.7. Top regions: Ohio, Kentucky, Indiana. Top brand affinities: Trevor Bauer, Texas A&M Aggies baseball, Mississippi State Bulldogs baseball, Texas Tech Red Raiders baseball, Mark McGwire.

The average Cincinnati Reds fan in United States is 41.7 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Indiana. Top brand affinities include Trevor Bauer, Texas A&M Aggies baseball, Mississippi State Bulldogs baseball, with strongest over-indexing on Trevor Bauer (51.65× the country average). Demographically, the Cincinnati Reds audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Cincinnati Reds fans

Demographic split for Cincinnati Reds audience in United States
MetricValue
Female40.1%
Male59.9%
Average age41.7
Estimated audience size12,308,253

Audience persona

The typical Cincinnati Reds fan in United States is more male, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Trevor Bauer.

Top regions in United States

Top regions ranked by reach for Cincinnati Reds in United States
RegionReachAffinity
Ohio4,808,27312.68×
Kentucky1,657,14010.74×
Indiana1,056,6154.7×
Florida460,3840.55×
Illinois335,3680.82×
Tennessee285,4981.16×
California277,8900.21×
West Virginia266,0244.64×
Pennsylvania239,0740.58×
Wisconsin238,1981.29×
North Carolina225,7760.61×
Texas207,3750.2×
New York202,3480.29×
Virginia158,9170.53×
Georgia130,5120.34×
Missouri122,6480.62×
Michigan112,9050.35×
South Carolina112,3980.61×
Arizona101,4120.4×
New Jersey81,0620.26×
Alabama80,0240.47×
Iowa70,1200.69×
Maryland63,9260.3×
Louisiana52,7190.33×
Colorado50,0870.26×
Massachusetts47,2080.19×
Washington45,8370.19×
Mississippi44,3310.44×
Nevada39,9760.34×
Connecticut38,8460.31×
Arkansas37,5940.37×
Minnesota33,8820.19×
Oregon32,5080.23×
Oklahoma28,8510.21×
Kansas25,8980.27×
Utah23,5140.21×
Montana20,9990.61×
Nebraska18,4030.3×
New Mexico17,6940.29×
Hawaii15,0950.29×
Idaho12,4850.2×
New Hampshire10,8900.22×
Washington, District of Columbia10,7310.29×
Delaware10,2900.3×
Maine10,2390.23×
South Dakota10,1410.36×
Alaska8,0330.31×
Rhode Island7,4970.19×
North Dakota7,3640.29×
Wyoming6,0220.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cincinnati Reds audience
BrandAffinityCategory
Trevor Bauer51.65×Sports
Texas A&M Aggies baseball46.67×Sports
Mississippi State Bulldogs baseball43.75×Sports
Texas Tech Red Raiders baseball59.26×Sports
Mark McGwire33.12×Sports
Skyline Chili21.61×Food & Beverages
North Carolina Tar Heels baseball52.88×Sports
Joey Votto56.77×Sports
Cincinnati Bearcats men's basketball47.22×Sports
Los Angeles Angels of Anaheim13.5×Sports
Dayton Dragons42.86×Sports
LSU Softball47.12×Sports
WLWT13.38×Movies & TV
Hamilton County, Ohio25.46×Travel & Leisure
A. J. Green25.79×Sports
Huff (TV series)20.42×Movies & TV
Ohio Lottery6.73×Games
Indiana Fever6.35×Sports
Philadelphia Phillies6.88×Sports
Cincinnati Cyclones54.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cincinnati Reds audience
TraitClusterScore
Early Adopter MentalityPOWER1.22
ExtroversionTHRILL1.18
Risk AppetiteTHRILL1.16
Community OrientationOPEN1.14
TraditionCONSERVATISM1.13
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Cincinnati Reds
CountryShare
United States84.4%
Mexico1.8%
Canada1.7%

See Cincinnati Reds audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Cincinnati Reds have in United States?

Cincinnati Reds has an estimated audience of 12,308,253 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Cincinnati Reds fans?

40.1% of Cincinnati Reds fans are female, 59.9% are male, with an average age of 41.7 years.

Which brands do Cincinnati Reds fans like most?

Cincinnati Reds fans show strongest brand affinity for Trevor Bauer (51.65×), Texas A&M Aggies baseball (46.67×), and Mississippi State Bulldogs baseball (43.75×) over the country average.

Where do Cincinnati Reds fans live in United States?

Cincinnati Reds fans in United States are most concentrated in Ohio (reach 4,808,273), Kentucky (reach 1,657,140), and Indiana (reach 1,056,615). These three regions account for the largest share of the active audience.

What other brands do Cincinnati Reds fans also like?

Beyond Cincinnati Reds itself, the audience over-indexes on Texas A&M Aggies baseball (46.67×), Mississippi State Bulldogs baseball (43.75×), Texas Tech Red Raiders baseball (59.26×), and Mark McGwire (33.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cincinnati Reds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.