Rascasse Audience Intelligence

Cincinnati Reds Audience in United States

A data profile of the people who buy, follow and care about Cincinnati Reds in United States — modelled from more than twelve digital signal sources. Cincinnati Reds has an estimated audience of 12,909,007 people in United States.

#12among Baseball in United States#55among Team in United States#205in Sports

The average Cincinnati Reds fan in United States is 41.7 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, Indiana.

Top brand affinities include Red's, Trevor Bauer, Mississippi State Bulldogs baseball, with strongest over-indexing on Red's (61.13× the country average).

Demographically, the Cincinnati Reds audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cincinnati Reds fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Red's.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cincinnati Reds profile in United States.

Audience size
12.9M
in United States
Gender
40.1%♀
59.9% male
Age
41.7
average years
Country rank
#2754
Team in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cincinnati Reds fans

40.1% are female, 59.9% are male, average age 41.7.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Cincinnati Reds audience in United States
MetricValue
Female40.1%
Male59.9%
Average age41.7
Estimated audience size12,909,007
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Cincinnati Reds audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

84.6%

of the worldwide Cincinnati Reds audience comes from United States.

Worldwide audience distribution share by country for Cincinnati Reds
CountryShare
United States84.6%
Mexico1.8%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cincinnati Reds audience in United States is strongest.

Fig. 05

Top regions by affinity

Cincinnati Reds fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~4.5M12.04×
02Kentucky~1.5M10.64×
03West Virginia~300K4.71×
04Indiana~1M4.44×
05Wisconsin~200K1.32×
06Tennessee~300K1.14×
07Illinois~300K0.80×
08Iowa~70K0.70×
09Pennsylvania~300K0.65×
10Montana~20K0.65×
11Missouri~100K0.64×
12South Carolina~100K0.61×
13North Carolina~200K0.59×
14Florida~500K0.57×
15Virginia~200K0.52×
16New York~300K0.47×
17New Jersey~100K0.45×
18Arizona~100K0.45×
19Alabama~80K0.45×
20Mississippi~40K0.44×
21Connecticut~50K0.42×
22Wyoming~8K0.42×
23Delaware~10K0.40×
24South Dakota~10K0.39×
25Michigan~100K0.37×
26Arkansas~40K0.36×
27Alaska~10K0.36×
28Georgia~100K0.35×
29Nevada~40K0.35×
30Hawaii~20K0.34×
31Nebraska~20K0.33×
32North Dakota~8K0.33×
33Louisiana~50K0.32×
34New Mexico~20K0.32×
35Washington, District of Columbia~10K0.30×
36Maryland~60K0.29×
37Colorado~50K0.28×
38Kansas~30K0.28×
39Maine~10K0.27×
40New Hampshire~10K0.25×
41Rhode Island~10K0.25×
42Oklahoma~30K0.24×
43Idaho~10K0.24×
44California~300K0.23×
45Oregon~30K0.23×
46Utah~20K0.22×
47Massachusetts~50K0.21×
48Washington~50K0.20×
49Minnesota~40K0.20×
50Texas~200K0.19×
Fig. 06

Affinity by region

Affinity by region — Cincinnati Reds, United States
0.19×1.00×12.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cincinnati Reds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cincinnati Reds audience
#·InterestCategoryAffinity×
01Red'sSports61.13×
02Texas Tech Red Raiders baseballSports59.26×
03Joey VottoSports56.77×
04North Carolina Tar Heels baseballSports52.88×
05Trevor BauerSports51.65×
06Cincinnati Bearcats men's basketballSports47.22×
07LSU SoftballSports47.12×
08Texas A&M Aggies baseballSports46.67×
09Mississippi State Bulldogs baseballSports43.75×
10Dayton DragonsSports42.86×
11Mark McGwireSports33.12×
12A. J. GreenSports25.79×
13Hamilton County, OhioTravel & Leisure25.46×
14Skyline ChiliFood & Beverages21.61×
15Huff (TV series)Movies & TV20.42×
16Los Angeles Angels of AnaheimSports13.50×
17WLWTMovies & TV13.38×
18Elly De La CruzSports13.19×
19Ohio LotteryGames6.73×
20Thomas MassiePolitics & Society5.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cincinnati Reds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cincinnati Reds audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Need for SecurityCONSERVATISM1.35×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cincinnati Reds audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.76×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cincinnati Reds have in United States?

Cincinnati Reds has an estimated audience of 12,909,007 people in United States, concentrated in Ohio and Kentucky.

02

What is the gender split and age of Cincinnati Reds fans?

40.1% of Cincinnati Reds fans are female, 59.9% are male, with an average age of 41.7 years.

03

Which brands do Cincinnati Reds fans like most?

Cincinnati Reds fans show strongest brand affinity for Red's (61.13×), Trevor Bauer (51.65×), and Mississippi State Bulldogs baseball (43.75×) over the country average.

04

Where do Cincinnati Reds fans live in United States?

Cincinnati Reds fans in United States are most concentrated in Ohio (reach ~4.5M), Kentucky (reach ~1.5M), and Indiana (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cincinnati Reds fans also like?

Beyond Cincinnati Reds itself, the audience over-indexes on Trevor Bauer (51.65×), Mississippi State Bulldogs baseball (43.75×), Texas A&M Aggies baseball (46.67×), and Texas Tech Red Raiders baseball (59.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

Related rankings

See Cincinnati Reds audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cincinnati Reds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →