Rascasse Audience Intelligence

New York Yankees Audience in United States

A data profile of the people who buy, follow and care about New York Yankees in United States — modelled from more than twelve digital signal sources. New York Yankees has an estimated audience of 27,216,984 people in United States.

#2among Baseball in United States#7among Team in United States#62in Sports

The average New York Yankees fan in United States is 34.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Boston Red Sox, Houston Astros, Aaron Judge, with strongest over-indexing on Boston Red Sox (7.75× the country average).

Demographically, the New York Yankees audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Yankees fan in United States is more male, around 34.6 years old, with strong Sports Activity tendencies and a notable affinity for Boston Red Sox.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Yankees profile in United States.

Audience size
27.2M
in United States
Gender
40.2%♀
59.8% male
Age
34.6
average years
Country rank
#1078
Team in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Yankees fans

40.2% are female, 59.8% are male, average age 34.6.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for New York Yankees audience in United States
MetricValue
Female40.2%
Male59.8%
Average age34.6
Estimated audience size27,216,984
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the New York Yankees audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3916%
40-4915%
50+15%
Fig. 04

Worldwide distribution

66.9%

of the worldwide New York Yankees audience comes from United States.

Worldwide audience distribution share by country for New York Yankees
CountryShare
United States66.9%
Canada6.1%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Yankees audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Yankees fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~1M4.16×
02New York~5M3.21×
03New Jersey~2M3.00×
04Rhode Island~200K2.43×
05Vermont~100K2.27×
06Maryland~900K2.03×
07Maine~200K1.95×
08Delaware~100K1.70×
09Pennsylvania~1.5M1.50×
10New Hampshire~200K1.50×
11Florida~2.5M1.44×
12Massachusetts~700K1.37×
13South Dakota~80K1.23×
14Montana~80K1.12×
15South Carolina~400K1.07×
16Virginia~700K1.04×
17Iowa~200K1.03×
18North Carolina~800K1.00×
19New Mexico~100K0.95×
20West Virginia~100K0.93×
21Ohio~600K0.77×
22North Dakota~40K0.77×
23Nebraska~100K0.75×
24Arizona~400K0.72×
25Nevada~200K0.70×
26Indiana~300K0.64×
27Washington, District of Columbia~50K0.64×
28Wyoming~30K0.64×
29Tennessee~300K0.63×
30Louisiana~200K0.59×
31Kansas~100K0.59×
32Idaho~80K0.58×
33Hawaii~70K0.58×
34Mississippi~100K0.57×
35Kentucky~200K0.55×
36Michigan~400K0.53×
37Utah~100K0.53×
38Texas~1M0.51×
39Alabama~200K0.50×
40Georgia~400K0.47×
41California~1.5M0.46×
42Colorado~200K0.45×
43Illinois~400K0.43×
44Washington~200K0.43×
45Missouri~200K0.42×
46Wisconsin~200K0.42×
47Oregon~100K0.40×
48Oklahoma~100K0.40×
49Arkansas~90K0.40×
50Minnesota~100K0.35×
Fig. 06

Affinity by region

Affinity by region — New York Yankees, United States
0.35×1.00×4.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Yankees audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Yankees audience
#·InterestCategoryAffinity×
01Giancarlo StantonSports8.70×
02Boston Red SoxSports7.75×
03Little League World SeriesSports7.71×
04Aaron JudgeSports7.16×
05USA BaseballSports6.82×
06College softballSports6.78×
07Houston AstrosSports6.29×
08Los Angeles DodgersSports4.30×
09MLB NetworkSports4.01×
10New York MetsSports3.66×
11Shohei OhtaniSports3.62×
12MLB.comSports3.54×
13NFL NetworkSports2.92×
14PGA ChampionshipSports2.79×
15Philadelphia EaglesSports2.72×
16NBA playoffsSports2.37×
17NBA FinalsSports2.29×
18LeBron JamesSports2.24×
19Los Angeles LakersSports2.18×
20MLBSports2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Yankees audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Yankees audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.13×
Risk AppetiteTHRILL1.06×
Healthy LifestyleBALANCE1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Yankees audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Convenience OrientationPREMIUM0.79×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Yankees have in United States?

New York Yankees has an estimated audience of 27,216,984 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of New York Yankees fans?

40.2% of New York Yankees fans are female, 59.8% are male, with an average age of 34.6 years.

03

Which brands do New York Yankees fans like most?

New York Yankees fans show strongest brand affinity for Boston Red Sox (7.75×), Houston Astros (6.29×), and Aaron Judge (7.16×) over the country average.

04

Where do New York Yankees fans live in United States?

New York Yankees fans in United States are most concentrated in New York (reach ~5M), Florida (reach ~2.5M), and New Jersey (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do New York Yankees fans also like?

Beyond New York Yankees itself, the audience over-indexes on Houston Astros (6.29×), Aaron Judge (7.16×), Los Angeles Dodgers (4.3×), and USA Baseball (6.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

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See New York Yankees audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Yankees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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