New York Yankees Audience in United States

New York Yankees logo

New York Yankees has an estimated audience of 27,112,314 people in United States. 40.2% are female, 59.8% are male, average age 34.6. Top regions: New York, Florida, New Jersey. Top brand affinities: Boston Red Sox, Houston Astros, Aaron Judge, Los Angeles Dodgers, USA Baseball.

The average New York Yankees fan in United States is 34.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Boston Red Sox, Houston Astros, Aaron Judge, with strongest over-indexing on Boston Red Sox (7.75× the country average). Demographically, the New York Yankees audience skews more male with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of New York Yankees fans

Demographic split for New York Yankees audience in United States
MetricValue
Female40.2%
Male59.8%
Average age34.6
Estimated audience size27,112,314

Audience persona

The typical New York Yankees fan in United States is more male, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Boston Red Sox.

Top regions in United States

Top regions ranked by reach for New York Yankees in United States
RegionReachAffinity
New York5,053,4663.34×
Florida2,627,9361.43×
New Jersey2,087,9813.03×
California1,532,5960.51×
Pennsylvania1,472,5241.61×
Texas1,335,7500.57×
Connecticut1,082,8583.98×
Maryland1,057,3132.27×
North Carolina866,0391.06×
Virginia727,9971.1×
Ohio715,8140.86×
Massachusetts593,0421.11×
South Carolina443,0091.09×
Illinois428,4500.47×
Arizona425,3540.77×
Georgia412,3830.49×
Michigan390,8090.55×
Tennessee348,5060.64×
Indiana332,3290.67×
Iowa233,1741.04×
Washington212,8770.39×
Louisiana210,4060.6×
Colorado201,7320.47×
Alabama196,0080.52×
Missouri194,5870.45×
Kentucky191,4700.56×
Nevada187,1860.71×
Rhode Island179,9162.08×
Wisconsin168,0160.41×
Maine151,1291.56×
Minnesota147,3390.38×
Kansas135,7000.64×
Delaware134,6601.8×
Utah130,7410.54×
New Mexico128,4670.94×
New Hampshire124,6621.17×
Oregon124,3650.4×
Mississippi123,8450.55×
Oklahoma120,6240.4×
West Virginia118,1840.94×
Nebraska103,0420.76×
Vermont91,6881.93×
Arkansas90,8900.41×
Montana79,4131.06×
Idaho76,1610.56×
South Dakota75,8911.21×
Hawaii67,2720.58×
Washington, District of Columbia56,0570.69×
North Dakota41,3120.74×
Wyoming24,8780.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Yankees audience
BrandAffinityCategory
Boston Red Sox7.75×Sports
Houston Astros6.29×Sports
Aaron Judge7.16×Sports
Los Angeles Dodgers4.3×Sports
USA Baseball6.82×Sports
NFL Network2.92×Sports
MLB2.05×Sports
Little League World Series7.71×Sports
MLB.com3.54×Sports
NBA Finals2.29×Sports
NBA playoffs2.37×Sports
Philadelphia Eagles2.72×Sports
Los Angeles Lakers2.18×Sports
Juan Soto5.54×Sports
College softball6.78×Sports
Giancarlo Stanton8.7×Sports
MLB Network4.01×Sports
PGA Championship2.79×Sports
Shohei Ohtani3.62×Sports
New York Mets3.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Yankees audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.46
Early Adopter MentalityPOWER1.28
Sports ActivityPOWER1.12
TraditionCONSERVATISM1.11
Risk AppetiteTHRILL1.07
Luxury OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for New York Yankees
CountryShare
United States73.0%
Canada3.0%
Puerto Rico2.7%

See New York Yankees audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does New York Yankees have in United States?

New York Yankees has an estimated audience of 27,112,314 people in United States, concentrated in New York and Florida.

What is the gender split and age of New York Yankees fans?

40.2% of New York Yankees fans are female, 59.8% are male, with an average age of 34.6 years.

Which brands do New York Yankees fans like most?

New York Yankees fans show strongest brand affinity for Boston Red Sox (7.75×), Houston Astros (6.29×), and Aaron Judge (7.16×) over the country average.

Where do New York Yankees fans live in United States?

New York Yankees fans in United States are most concentrated in New York (reach 5,053,466), Florida (reach 2,627,936), and New Jersey (reach 2,087,981). These three regions account for the largest share of the active audience.

What other brands do New York Yankees fans also like?

Beyond New York Yankees itself, the audience over-indexes on Houston Astros (6.29×), Aaron Judge (7.16×), Los Angeles Dodgers (4.3×), and USA Baseball (6.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Yankees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.