Rascasse Audience Intelligence

Houston Astros Audience in United States

A data profile of the people who buy, follow and care about Houston Astros in United States — modelled from more than twelve digital signal sources. Houston Astros has an estimated audience of 13,445,855 people in United States.

#11among Baseball in United States#51among Team in United States#191in Sports

The average Houston Astros fan in United States is 35.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Washington, California.

Top brand affinities include New York Yankees, Texas A&M Aggies baseball, DIRECTV Sports, with strongest over-indexing on New York Yankees (6.15× the country average).

Demographically, the Houston Astros audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Houston Astros fan in United States is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for New York Yankees.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston Astros profile in United States.

Audience size
13.4M
in United States
Gender
36.8%♀
63.2% male
Age
35.6
average years
Country rank
#2634
Team in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston Astros fans

36.8% are female, 63.2% are male, average age 35.6.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Houston Astros audience in United States
MetricValue
Female36.8%
Male63.2%
Average age35.6
Estimated audience size13,445,855
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Houston Astros audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Houston Astros audience comes from United States.

Worldwide audience distribution share by country for Houston Astros
CountryShare
United States82.0%
Mexico2.5%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston Astros audience in United States is strongest.

Fig. 05

Top regions by affinity

Houston Astros fans by region: top regions in United States
#RegionReachAffinity×
01Texas~10M14.14×
02Washington~1M4.52×
03Louisiana~600K3.12×
04New Mexico~100K1.46×
05Alaska~40K1.32×
06Montana~50K1.24×
07Oklahoma~200K1.16×
08Idaho~80K1.13×
09Arkansas~100K1.09×
10Mississippi~100K1.04×
11Oregon~100K0.90×
12Michigan~300K0.76×
13Ohio~300K0.66×
14Colorado~100K0.65×
15Nevada~90K0.65×
16Kansas~70K0.65×
17Wyoming~10K0.65×
18Arizona~200K0.64×
19Tennessee~200K0.63×
20Hawaii~40K0.61×
21Maine~30K0.61×
22Rhode Island~30K0.60×
23South Dakota~20K0.60×
24North Dakota~20K0.58×
25Florida~500K0.57×
26New Hampshire~30K0.57×
27Alabama~100K0.56×
28Massachusetts~100K0.54×
29Nebraska~40K0.54×
30Delaware~20K0.54×
31Iowa~60K0.52×
32Missouri~100K0.50×
33Connecticut~60K0.47×
34California~700K0.45×
35Illinois~200K0.45×
36New Jersey~200K0.45×
37New York~300K0.44×
38Pennsylvania~200K0.44×
39North Carolina~200K0.44×
40Wisconsin~90K0.44×
41Utah~50K0.44×
42South Carolina~90K0.43×
43Kentucky~70K0.43×
44Washington, District of Columbia~20K0.43×
45Indiana~100K0.42×
46West Virginia~30K0.42×
47Maryland~100K0.41×
48Minnesota~80K0.39×
49Georgia~200K0.38×
50Virginia~100K0.38×
Fig. 06

Affinity by region

Affinity by region — Houston Astros, United States
0.38×1.00×14.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston Astros audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston Astros audience
#·InterestCategoryAffinity×
01Texas Tech Red Raiders baseballSports34.46×
02Texas A&M Aggies baseballSports33.23×
03DIRECTV SportsMovies & TV31.54×
04North Carolina Tar Heels baseballSports29.29×
05Mississippi State Bulldogs baseballSports24.81×
06Mark McGwireSports19.08×
07The Pirate BayMovies & TV13.60×
08Toronto Maple LeafsSports9.22×
09Boston Red SoxSports6.28×
10New York YankeesSports6.15×
11WNBASports4.87×
12Shohei OhtaniSports4.79×
13Los Angeles DodgersSports4.23×
14NFL NetworkSports3.25×
15Philadelphia EaglesSports3.19×
16Kansas City ChiefsSports3.03×
17Los Angeles LakersSports2.61×
18MLBSports2.50×
19SupermanMovies & TV1.73×
20BeautyBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston Astros audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston Astros audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.26×
Social Media UsageJOY1.09×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston Astros audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.41×
Community OrientationOPEN0.42×
Family OrientationCONSERVATISM0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston Astros have in United States?

Houston Astros has an estimated audience of 13,445,855 people in United States, concentrated in Texas and Washington.

02

What is the gender split and age of Houston Astros fans?

36.8% of Houston Astros fans are female, 63.2% are male, with an average age of 35.6 years.

03

Which brands do Houston Astros fans like most?

Houston Astros fans show strongest brand affinity for New York Yankees (6.15×), Texas A&M Aggies baseball (33.23×), and DIRECTV Sports (31.54×) over the country average.

04

Where do Houston Astros fans live in United States?

Houston Astros fans in United States are most concentrated in Texas (reach ~10M), Washington (reach ~1M), and California (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Houston Astros fans also like?

Beyond Houston Astros itself, the audience over-indexes on Texas A&M Aggies baseball (33.23×), DIRECTV Sports (31.54×), WNBA (4.87×), and Boston Red Sox (6.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

Related rankings

See Houston Astros audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Astros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →