Houston Astros Audience in United States

Houston Astros logo

Houston Astros has an estimated audience of 13,728,294 people in United States. 36.8% are female, 63.2% are male, average age 35.6. Top regions: Texas, Washington, California. Top brand affinities: New York Yankees, Texas A&M Aggies baseball, Boston Red Sox, WNBA, Mississippi State Bulldogs baseball.

The average Houston Astros fan in United States is 35.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Washington, California. Top brand affinities include New York Yankees, Texas A&M Aggies baseball, Boston Red Sox, with strongest over-indexing on New York Yankees (6.15× the country average). Demographically, the Houston Astros audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Houston Astros fans

Demographic split for Houston Astros audience in United States
MetricValue
Female36.8%
Male63.2%
Average age35.6
Estimated audience size13,728,294

Audience persona

The typical Houston Astros fan in United States is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New York Yankees.

Top regions in United States

Top regions ranked by reach for Houston Astros in United States
RegionReachAffinity
Texas10,296,22115.94×
Washington987,0633.58×
California687,8800.46×
Louisiana596,6343.37×
Florida574,0540.62×
New York373,7140.49×
Ohio233,9640.55×
Pennsylvania223,1190.48×
Illinois205,2280.45×
North Carolina200,3050.48×
Michigan199,9840.56×
Arizona184,0130.66×
Tennessee181,7370.66×
Oklahoma181,6321.19×
Georgia176,9920.42×
New Jersey166,9240.48×
Colorado145,1250.67×
Virginia132,1810.4×
Arkansas128,4551.14×
Mississippi121,1821.07×
Oregon119,4350.76×
Missouri115,5780.52×
Alabama110,1190.57×
Indiana108,2750.43×
Maryland105,5310.45×
New Mexico103,3471.5×
Massachusetts95,3440.35×
South Carolina88,5400.43×
Nevada87,8760.66×
Wisconsin82,4500.4×
Kentucky77,2530.45×
Kansas75,2810.7×
Minnesota73,8720.38×
Idaho61,9530.9×
Iowa58,0050.51×
Connecticut55,9890.41×
Utah53,2170.43×
Montana37,3570.98×
Nebraska36,3720.53×
Alaska33,6451.15×
Hawaii31,5180.53×
West Virginia26,5690.42×
Delaware18,7750.5×
Maine18,7240.38×
Washington, District of Columbia17,4080.42×
South Dakota17,2040.54×
Rhode Island16,3520.37×
New Hampshire16,2950.3×
North Dakota14,6790.52×
Wyoming11,0880.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houston Astros audience
BrandAffinityCategory
New York Yankees6.15×Sports
Texas A&M Aggies baseball33.23×Sports
Boston Red Sox6.28×Sports
WNBA4.87×Sports
Mississippi State Bulldogs baseball24.81×Sports
Superman1.73×Movies & TV
MLB2.5×Sports
NFL Network3.25×Sports
Beauty1.53×Beauty & Wellness
Los Angeles Dodgers4.23×Sports
Texas Tech Red Raiders baseball34.46×Sports
Mark McGwire19.08×Sports
The Pirate Bay13.6×Movies & TV
Shohei Ohtani4.79×Sports
Toronto Maple Leafs9.22×Sports
Los Angeles Lakers2.61×Sports
Philadelphia Eagles3.19×Sports
North Carolina Tar Heels baseball29.29×Sports
Kansas City Chiefs3.03×Sports
LSU Softball29.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houston Astros audience
TraitClusterScore
Early Adopter MentalityPOWER1.54
LGBTQ+ IdentityOPEN1.49
Sports ActivityPOWER1.26
Luxury OrientationPREMIUM1.24
Risk AppetiteTHRILL1.22
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Houston Astros
CountryShare
United States83.5%
Mexico2.4%
Canada1.6%

See Houston Astros audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Houston Astros have in United States?

Houston Astros has an estimated audience of 13,728,294 people in United States, concentrated in Texas and Washington.

What is the gender split and age of Houston Astros fans?

36.8% of Houston Astros fans are female, 63.2% are male, with an average age of 35.6 years.

Which brands do Houston Astros fans like most?

Houston Astros fans show strongest brand affinity for New York Yankees (6.15×), Texas A&M Aggies baseball (33.23×), and Boston Red Sox (6.28×) over the country average.

Where do Houston Astros fans live in United States?

Houston Astros fans in United States are most concentrated in Texas (reach 10,296,221), Washington (reach 987,063), and California (reach 687,880). These three regions account for the largest share of the active audience.

What other brands do Houston Astros fans also like?

Beyond Houston Astros itself, the audience over-indexes on Texas A&M Aggies baseball (33.23×), Boston Red Sox (6.28×), WNBA (4.87×), and Mississippi State Bulldogs baseball (24.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Astros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.