NFL Network Audience in United States

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NFL Network has an estimated audience of 35,499,390 people in United States. 40.6% are female, 59.4% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Product design, Urban Outfitters, UK garage, Kansas.

The average NFL Network fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Product design, Urban Outfitters, with strongest over-indexing on Pro-Ject (8.34× the country average). Demographically, the NFL Network audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of NFL Network fans

Demographic split for NFL Network audience in United States
MetricValue
Female40.6%
Male59.4%
Average age33.8
Estimated audience size35,499,390

Audience persona

The typical NFL Network fan in United States is more male, around 33.8 years old, with strong Risk Appetite tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for NFL Network in United States
RegionReachAffinity
California3,896,6801×
Texas3,453,1101.13×
Florida2,018,3330.84×
New York1,698,6600.86×
Pennsylvania1,443,1121.21×
Illinois1,129,6270.96×
Ohio1,093,2621×
North Carolina1,054,0580.99×
Georgia991,7000.91×
Virginia943,4301.09×
Michigan917,1550.99×
New Jersey784,5350.87×
Arizona767,7961.06×
Maryland754,1791.24×
Washington718,2171.01×
Missouri636,7031.11×
Minnesota624,2341.23×
Colorado619,3551.11×
Tennessee616,7200.87×
Indiana614,8430.95×
Wisconsin588,0741.1×
South Carolina524,4970.98×
Massachusetts519,8380.74×
Louisiana472,8931.03×
Nevada419,5641.22×
Kentucky383,8250.86×
Kansas358,2151.28×
Oregon345,1440.85×
Iowa325,0561.11×
Oklahoma314,6540.8×
Connecticut304,5630.86×
Mississippi295,2931.01×
Alabama284,9620.57×
Utah280,9230.88×
Arkansas253,0030.87×
New Mexico233,1621.31×
Idaho186,2961.05×
West Virginia163,7260.99×
Nebraska159,1110.89×
Hawaii148,0130.97×
Delaware116,0571.18×
Montana114,6441.16×
South Dakota111,8071.36×
New Hampshire110,6660.79×
Maine109,9680.86×
Rhode Island92,7720.82×
North Dakota92,0401.26×
Washington, District of Columbia84,8510.8×
Alaska74,0800.98×
Wyoming58,1871.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NFL Network audience
BrandAffinityCategory
Pro-Ject8.34×Music & Radio
Product design2.23×Business & Career
Urban Outfitters2.1×Shopping
UK garage6×Music & Radio
Kansas2.7×Travel & Leisure
Alaska1.75×Travel & Leisure
Combat sport1.55×Sports
Graham Greene (actor)4.95×
Consequence (rapper)4.75×Music & Radio
Ken Griffey Jr.5.78×Sports
Stamp collecting3.17×Home & Garden
Fernando Valenzuela7.69×Sports
Isometric exercise5.36×Sports
Bridget Jones: The Edge of Reason12.47×Movies & TV
Graham Greene3.63×Literature
Staycation1.95×Home & Garden
Nebraska1.57×Travel & Leisure
Monogram2.16×Home & Garden
JDSU1.69×Business & Career
Noodle (Gorillaz)1.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NFL Network audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Luxury OrientationPREMIUM1.8
LGBTQ+ IdentityOPEN1.61
Early Adopter MentalityPOWER1.23
Social Media UsageJOY1.19
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for NFL Network
CountryShare
United States98.5%
Japan0.2%
Canada0.2%

See NFL Network audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does NFL Network have in United States?

NFL Network has an estimated audience of 35,499,390 people in United States, concentrated in California and Texas.

What is the gender split and age of NFL Network fans?

40.6% of NFL Network fans are female, 59.4% are male, with an average age of 33.8 years.

Which brands do NFL Network fans like most?

NFL Network fans show strongest brand affinity for Pro-Ject (8.34×), Product design (2.23×), and Urban Outfitters (2.1×) over the country average.

Where do NFL Network fans live in United States?

NFL Network fans in United States are most concentrated in California (reach 3,896,680), Texas (reach 3,453,110), and Florida (reach 2,018,333). These three regions account for the largest share of the active audience.

What other brands do NFL Network fans also like?

Beyond NFL Network itself, the audience over-indexes on Product design (2.23×), Urban Outfitters (2.1×), UK garage (6×), and Kansas (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NFL Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.