NFL Network Audience in United States

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NFL Network has an estimated audience of 35,499,390 people in United States. 40.6% are female, 59.4% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Houston Astros, Toyota Supra, Los Angeles Dodgers, Blended whiskey, Indianapolis Motor Speedway.

The average NFL Network fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Houston Astros, Toyota Supra, Los Angeles Dodgers, with strongest over-indexing on Houston Astros (16.33× the country average). Demographically, the NFL Network audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of NFL Network fans

Demographic split for NFL Network audience in United States
MetricValue
Female40.6%
Male59.4%
Average age33.8
Estimated audience size35,499,390

Audience persona

The typical NFL Network fan in United States is more male, around 33.8 years old, with strong Risk Appetite tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for NFL Network in United States
RegionReachAffinity
California3,896,6801×
Texas3,453,1101.13×
Florida2,018,3330.84×
New York1,698,6600.86×
Pennsylvania1,443,1121.21×
Illinois1,129,6270.96×
Ohio1,093,2621×
North Carolina1,054,0580.99×
Georgia991,7000.91×
Virginia943,4301.09×
Michigan917,1550.99×
New Jersey784,5350.87×
Arizona767,7961.06×
Maryland754,1791.24×
Washington718,2171.01×
Missouri636,7031.11×
Minnesota624,2341.23×
Colorado619,3551.11×
Tennessee616,7200.87×
Indiana614,8430.95×
Wisconsin588,0741.1×
South Carolina524,4970.98×
Massachusetts519,8380.74×
Louisiana472,8931.03×
Nevada419,5641.22×
Kentucky383,8250.86×
Kansas358,2151.28×
Oregon345,1440.85×
Iowa325,0561.11×
Oklahoma314,6540.8×
Connecticut304,5630.86×
Mississippi295,2931.01×
Alabama284,9620.57×
Utah280,9230.88×
Arkansas253,0030.87×
New Mexico233,1621.31×
Idaho186,2961.05×
West Virginia163,7260.99×
Nebraska159,1110.89×
Hawaii148,0130.97×
Delaware116,0571.18×
Montana114,6441.16×
South Dakota111,8071.36×
New Hampshire110,6660.79×
Maine109,9680.86×
Rhode Island92,7720.82×
North Dakota92,0401.26×
Washington, District of Columbia84,8510.8×
Alaska74,0800.98×
Wyoming58,1871.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NFL Network audience
BrandAffinityCategory
Houston Astros16.33×Sports
Toyota Supra19.1×Cars & Mobility
Los Angeles Dodgers7.88×Sports
Blended whiskey12.91×Food & Beverages
Indianapolis Motor Speedway13.5×Sports
Day trading10.86×Business & Career
Tampa Bay Buccaneers7×Sports
Hair Extensions5.09×Beauty & Wellness
Boston Red Sox6.86×Sports
Rick and Morty6.16×Movies & TV
Seattle Seahawks5.96×Sports
Horoscope7.47×Health
Buffalo Bills4.69×Sports
Los Angeles Lakers4.11×Sports
Khabib Nurmagomedov18.95×Sports
Minnesota Vikings5.67×Sports
Jacksonville Jaguars7.69×Sports
Boston Celtics4.75×Sports
Green Bay Packers4.26×Sports
Cleveland Cavaliers5.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NFL Network audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Luxury OrientationPREMIUM1.8
LGBTQ+ IdentityOPEN1.61
Early Adopter MentalityPOWER1.23
Social Media UsageJOY1.19
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for NFL Network
CountryShare
United States98.5%
Japan0.2%
Canada0.2%

See NFL Network audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does NFL Network have in United States?

NFL Network has an estimated audience of 35,499,390 people in United States, concentrated in California and Texas.

What is the gender split and age of NFL Network fans?

40.6% of NFL Network fans are female, 59.4% are male, with an average age of 33.8 years.

Which brands do NFL Network fans like most?

NFL Network fans show strongest brand affinity for Houston Astros (16.33×), Toyota Supra (19.1×), and Los Angeles Dodgers (7.88×) over the country average.

Where do NFL Network fans live in United States?

NFL Network fans in United States are most concentrated in California (reach 3,896,680), Texas (reach 3,453,110), and Florida (reach 2,018,333). These three regions account for the largest share of the active audience.

What other brands do NFL Network fans also like?

Beyond NFL Network itself, the audience over-indexes on Toyota Supra (19.1×), Los Angeles Dodgers (7.88×), Blended whiskey (12.91×), and Indianapolis Motor Speedway (13.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NFL Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.