Rascasse Audience Intelligence

NFL Network Audience in United States

A data profile of the people who buy, follow and care about NFL Network in United States — modelled from more than twelve digital signal sources. NFL Network has an estimated audience of 35,584,558 people in United States.

#11among TV Channel in United States#38in Sports

The average NFL Network fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rick and Morty, Anthony Joshua, Consumer electronics, with strongest over-indexing on Rick and Morty (6.28× the country average).

Demographically, the NFL Network audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NFL Network fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NFL Network profile in United States.

Audience size
35.6M
in United States
Gender
40.6%♀
59.4% male
Age
33.8
average years
Country rank
#694
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NFL Network

40.6% are female, 59.4% are male, average age 33.8.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for NFL Network audience in United States
MetricValue
Female40.6%
Male59.4%
Average age33.8
Estimated audience size35,584,558
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the NFL Network audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

98.5%

of the worldwide NFL Network audience comes from United States.

Worldwide audience distribution share by country for NFL Network
CountryShare
United States98.5%
Japan0.2%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NFL Network audience in United States is strongest.

Fig. 05

Top regions by affinity

NFL Network fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~100K1.58×
02South Dakota~100K1.54×
03Ohio~1.5M1.48×
04Minnesota~700K1.34×
05Colorado~700K1.31×
06Montana~100K1.27×
07New Mexico~200K1.26×
08Pennsylvania~1.5M1.25×
09Washington~900K1.24×
10Louisiana~600K1.23×
11Kansas~300K1.19×
12Wisconsin~600K1.18×
13Wyoming~60K1.17×
14Delaware~100K1.15×
15Idaho~200K1.12×
16West Virginia~200K1.12×
17Maryland~700K1.10×
18Nevada~400K1.10×
19Iowa~300K1.08×
20Alaska~80K1.08×
21Indiana~700K1.05×
22Missouri~600K1.04×
23Mississippi~300K1.04×
24Arizona~700K1.03×
25Virginia~800K0.98×
26Texas~3M0.95×
27Michigan~900K0.93×
28South Carolina~500K0.93×
29North Carolina~1M0.92×
30Hawaii~100K0.92×
31Nebraska~200K0.88×
32California~3.5M0.87×
33Illinois~1M0.87×
34Oregon~400K0.87×
35Florida~2M0.85×
36Maine~100K0.85×
37Rhode Island~90K0.84×
38New Jersey~700K0.82×
39Georgia~900K0.81×
40Tennessee~600K0.81×
41Kentucky~400K0.81×
42Connecticut~300K0.81×
43Utah~300K0.80×
44Arkansas~200K0.80×
45New Hampshire~100K0.79×
46New York~1.5M0.78×
47Washington, District of Columbia~80K0.76×
48Oklahoma~300K0.74×
49Massachusetts~500K0.70×
50Alabama~300K0.62×
Fig. 06

Affinity by region

Affinity by region — NFL Network, United States
0.62×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NFL Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NFL Network audience
#·InterestCategoryAffinity×
01Anthony JoshuaSports8.64×
02Toyota SupraCars & Mobility7.75×
03Rick and MortyMovies & TV6.28×
04Fox SportsMovies & TV5.14×
05Russell WilsonSports4.82×
06Dungeons & DragonsGames4.65×
07Aaron RodgersSports4.50×
08Boston Red SoxSports3.70×
09Tampa Bay BuccaneersSports3.63×
10Seattle SeahawksSports3.58×
11Hair ExtensionsBeauty & Wellness3.38×
12San Francisco 49ersSports3.10×
13New York YankeesSports2.92×
14Buffalo BillsSports2.84×
15Kansas City ChiefsSports2.81×
16Philadelphia EaglesSports2.71×
17Los Angeles LakersSports2.30×
18High-definition televisionTechnology & Electronics1.85×
19Consumer electronicsTechnology & Electronics1.67×
20VehiclesCars & Mobility1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NFL Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NFL Network audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
Risk AppetiteTHRILL1.36×
Family OrientationCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NFL Network audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
CreativityOPEN0.74×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NFL Network have in United States?

NFL Network has an estimated audience of 35,584,558 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NFL Network fans?

40.6% of NFL Network fans are female, 59.4% are male, with an average age of 33.8 years.

03

Which brands do NFL Network fans like most?

NFL Network fans show strongest brand affinity for Rick and Morty (6.28×), Anthony Joshua (8.64×), and Consumer electronics (1.67×) over the country average.

04

Where do NFL Network fans live in United States?

NFL Network fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do NFL Network fans also like?

Beyond NFL Network itself, the audience over-indexes on Anthony Joshua (8.64×), Consumer electronics (1.67×), Aaron Rodgers (4.5×), and Fox Sports (5.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See NFL Network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NFL Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →