High-definition television Audience in United States

High-definition television logo

High-definition television has an estimated audience of 49,992,027 people in United States. 52.8% are female, 47.2% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Hair Extensions, Euphoria, Empire (2015 TV series), The Breakfast Club, MLB.com.

The average High-definition television fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hair Extensions, Euphoria, Empire (2015 TV series), with strongest over-indexing on Hair Extensions (4.2× the country average). Demographically, the High-definition television audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of High-definition television fans

Demographic split for High-definition television audience in United States
MetricValue
Female52.8%
Male47.2%
Average age39.6
Estimated audience size49,992,027

Audience persona

The typical High-definition television fan in United States is balanced, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for High-definition television in United States
RegionReachAffinity
California6,083,6591.11×
Texas4,873,1861.13×
New York4,047,0131.45×
Florida3,598,5321.06×
Pennsylvania1,962,2201.17×
Georgia1,890,6791.23×
Illinois1,854,0761.11×
North Carolina1,583,3221.05×
Ohio1,546,2781×
New Jersey1,447,6961.14×
Michigan1,425,0001.09×
Virginia1,332,9151.09×
South Carolina1,230,1351.64×
Massachusetts1,146,1651.16×
Washington1,046,8791.04×
Arizona992,7340.97×
Tennessee991,2010.99×
Maryland902,6621.05×
Indiana876,1870.96×
Missouri808,5321×
Louisiana770,8531.2×
Alabama735,4821.05×
Minnesota717,8531×
Colorado711,1960.9×
Wisconsin636,6980.85×
Oklahoma574,3411.03×
Kentucky555,9730.89×
Connecticut554,9801.11×
Oregon522,8990.91×
Nevada415,1400.86×
Kansas388,3930.99×
Mississippi379,3040.92×
Arkansas356,2230.86×
Iowa353,0290.86×
Utah337,1520.75×
New Mexico208,2430.83×
Idaho198,2820.79×
Nebraska194,8990.78×
Hawaii189,4140.88×
West Virginia178,9330.77×
New Hampshire162,1770.82×
Maine149,3930.83×
Rhode Island135,2460.85×
Delaware133,8670.97×
Washington, District of Columbia133,4780.89×
Montana116,7440.84×
Alaska116,0651.09×
South Dakota99,8670.86×
North Dakota97,2370.95×
Vermont91,0161.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for High-definition television audience
BrandAffinityCategory
Hair Extensions4.2×Beauty & Wellness
Euphoria1.55×Movies & TV
Empire (2015 TV series)6.6×Movies & TV
The Breakfast Club3.41×Movies & TV
MLB.com3.32×Sports
Love & Hip Hop: Atlanta4.23×Movies & TV
Internet celebrity2.57×Internet & Social Media
Afrobeat2.58×Music & Radio
1080i1.85×Technology & Electronics
Aritzia3.04×Fashion & Accessoires
Golf equipment2.25×Sports
Golf ball2.36×Sports
The Open Championship2.97×Sports
New York Yankees2.19×Sports
Miami Heat2.4×Sports
Bass fishing2.44×Sports
Los Angeles Dodgers2.57×Sports
PGA Tour1.91×Sports
NFL Network1.85×Sports
Rory McIlroy3.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by High-definition television audience
TraitClusterScore
Risk AppetiteTHRILL1.93
Luxury OrientationPREMIUM1.62
ExtroversionTHRILL1.21
LGBTQ+ IdentityOPEN1.2
Family OrientationCONSERVATISM1.11
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for High-definition television
CountryShare
United States21.9%
Brazil6.5%
Italy5.8%

See High-definition television audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does High-definition television have in United States?

High-definition television has an estimated audience of 49,992,027 people in United States, concentrated in California and Texas.

What is the gender split and age of High-definition television fans?

52.8% of High-definition television fans are female, 47.2% are male, with an average age of 39.6 years.

Which brands do High-definition television fans like most?

High-definition television fans show strongest brand affinity for Hair Extensions (4.2×), Euphoria (1.55×), and Empire (2015 TV series) (6.6×) over the country average.

Where do High-definition television fans live in United States?

High-definition television fans in United States are most concentrated in California (reach 6,083,659), Texas (reach 4,873,186), and New York (reach 4,047,013). These three regions account for the largest share of the active audience.

What other brands do High-definition television fans also like?

Beyond High-definition television itself, the audience over-indexes on Euphoria (1.55×), Empire (2015 TV series) (6.6×), The Breakfast Club (3.41×), and MLB.com (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.