Rascasse Audience Intelligence

High-definition television Audience in United States

A data profile of the people who buy, follow and care about High-definition television in United States — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 49,992,027 people in United States.

#295among Topic in United States#22in Technology & Electronics

The average High-definition television fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hair Extensions, Empire (2015 TV series), The Breakfast Club, with strongest over-indexing on Hair Extensions (4.2× the country average).

Demographically, the High-definition television audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical High-definition television fan in United States is balanced, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Hair Extensions.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High-definition television profile in United States.

Audience size
50M
in United States
Gender
52.8%♀
47.2% male
Age
39.6
average years
Country rank
#402
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High-definition television fans

52.8% are female, 47.2% are male, average age 39.6.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for High-definition television audience in United States
MetricValue
Female52.8%
Male47.2%
Average age39.6
Estimated audience size49,992,027
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the High-definition television audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

21.9%

of the worldwide High-definition television audience comes from United States.

Worldwide audience distribution share by country for High-definition television
CountryShare
United States21.9%
Brazil6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High-definition television audience in United States is strongest.

Fig. 05

Top regions by affinity

High-definition television fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~1M1.52×
02New York~4M1.36×
03Georgia~2M1.21×
04Louisiana~700K1.10×
05New Jersey~1.5M1.09×
06Florida~3.5M1.06×
07Pennsylvania~2M1.06×
08California~5.5M1.05×
09Alabama~700K1.05×
10Maryland~900K1.04×
11Connecticut~500K1.04×
12Texas~4.5M1.03×
13Massachusetts~1M1.03×
14Virginia~1M1.02×
15Oklahoma~600K1.02×
16Delaware~100K1.02×
17Alaska~100K1.02×
18Michigan~1.5M1.01×
19Tennessee~1M1.01×
20Vermont~90K1.01×
21Kentucky~600K1.00×
22Mississippi~400K1.00×
23North Dakota~100K1.00×
24Illinois~1.5M0.99×
25North Carolina~1.5M0.99×
26Minnesota~700K0.99×
27Kansas~400K0.99×
28South Dakota~100K0.99×
29Ohio~1.5M0.98×
30Washington~1M0.98×
31Missouri~800K0.98×
32New Mexico~200K0.98×
33Montana~100K0.98×
34Arkansas~400K0.97×
35West Virginia~200K0.97×
36New Hampshire~200K0.97×
37Rhode Island~200K0.97×
38Nevada~500K0.96×
39Iowa~400K0.96×
40Idaho~200K0.96×
41Nebraska~200K0.96×
42Hawaii~200K0.96×
43Maine~200K0.96×
44Indiana~900K0.95×
45Oregon~500K0.95×
46Washington, District of Columbia~100K0.95×
47Arizona~1M0.94×
48Colorado~700K0.93×
49Utah~400K0.92×
50Wisconsin~700K0.91×
Fig. 06

Affinity by region

Affinity by region — High-definition television, United States
0.91×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High-definition television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High-definition television audience
#·InterestCategoryAffinity×
01Empire (2015 TV series)Movies & TV6.60×
02Love & Hip Hop: AtlantaMovies & TV4.23×
03Hair ExtensionsBeauty & Wellness4.20×
04Long LashesBeauty & Wellness3.46×
05The Breakfast ClubMovies & TV3.41×
06MLB.comSports3.32×
07AritziaFashion & Accessoires3.04×
08The Open ChampionshipSports2.97×
09AfrobeatMusic & Radio2.58×
10Internet celebrityInternet & Social Media2.57×
11Los Angeles DodgersSports2.57×
12Bass fishingSports2.44×
13Miami HeatSports2.40×
14Golf ballSports2.36×
15Golf equipmentSports2.25×
16New York YankeesSports2.19×
17PGA TourSports1.91×
181080iTechnology & Electronics1.85×
19NFL NetworkSports1.85×
20AtlantaTravel & Leisure1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High-definition television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High-definition television audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
Pet OwnershipJOY0.84×
Social Media UsageJOY0.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High-definition television audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.54×
DIY MentalityTHRILL0.57×
CreativityOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High-definition television have in United States?

High-definition television has an estimated audience of 49,992,027 people in United States, concentrated in California and Texas.

02

What is the gender split and age of High-definition television fans?

52.8% of High-definition television fans are female, 47.2% are male, with an average age of 39.6 years.

03

Which brands do High-definition television fans like most?

High-definition television fans show strongest brand affinity for Hair Extensions (4.2×), Empire (2015 TV series) (6.6×), and The Breakfast Club (3.41×) over the country average.

04

Where do High-definition television fans live in United States?

High-definition television fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4.5M), and New York (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do High-definition television fans also like?

Beyond High-definition television itself, the audience over-indexes on Empire (2015 TV series) (6.6×), The Breakfast Club (3.41×), MLB.com (3.32×), and Love & Hip Hop: Atlanta (4.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See High-definition television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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