A data profile of the people who buy, follow and care about High-definition television in Canada — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 4,346,431 people in Canada.
The average High-definition television fan in Canada is 41.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
The key figures that characterise the High-definition television profile in Canada.
47.7% are female, 52.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 41.5 |
| Estimated audience size | 4,346,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide High-definition television audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
Where the High-definition television audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yukon | ~6K | 1.23× | |
| 02 | Prince Edward Island | ~20K | 1.05× | |
| 03 | Northwest Territories | ~5K | 1.02× | |
| 04 | Newfoundland and Labrador | ~60K | 0.97× | |
| 05 | New Brunswick | ~100K | 0.95× | |
| 06 | Saskatchewan | ~100K | 0.93× | |
| 07 | Nova Scotia | ~100K | 0.93× | |
| 08 | Manitoba | ~100K | 0.92× | |
| 09 | Ontario | ~1.5M | 0.91× | |
| 10 | Alberta | ~400K | 0.83× | |
| 11 | British Columbia | ~500K | 0.79× | |
| 12 | Quebec | ~800K | 0.72× | |
| 13 | Nunavut | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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