Rascasse Audience Intelligence

High-definition television Audience in Brazil

A data profile of the people who buy, follow and care about High-definition television in Brazil — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 14,791,123 people in Brazil.

#184among Topic in Brazil#16in Technology & Electronics

The average High-definition television fan in Brazil is 40.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Paraná, Santa Catarina.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High-definition television profile in Brazil.

Audience size
14.8M
in Brazil
Gender
56.9%♀
43.1% male
Age
40.6
average years
Country rank
#274
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High-definition television fans

56.9% are female, 43.1% are male, average age 40.6.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for High-definition television audience in Brazil
MetricValue
Female56.9%
Male43.1%
Average age40.6
Estimated audience size14,791,123
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the High-definition television audience in Brazil
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

6.5%

of the worldwide High-definition television audience comes from Brazil.

Worldwide audience distribution share by country for High-definition television
CountryShare
United States21.9%
Brazil6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High-definition television audience in Brazil is strongest.

Fig. 05

Top regions by affinity

High-definition television fans by region: top regions in Brazil
#RegionReachAffinity×
01Paraná~2M2.18×
02Santa Catarina~1.5M2.16×
03Mato Grosso do Sul~300K1.19×
04Acre~60K1.10×
05Rio Grande do Sul~900K1.06×
06Roraima~40K1.05×
07Amapá~50K1.03×
08Tocantins~100K1.01×
09Rondônia~100K0.99×
10Espírito Santo~300K0.98×
11Alagoas~200K0.97×
12Sergipe~100K0.97×
13Mato Grosso~300K0.95×
14Piauí~200K0.95×
15Rio Grande do Norte~200K0.94×
16Paraíba~300K0.93×
17Amazonas~200K0.93×
18Goiás~500K0.92×
19Maranhão~300K0.92×
20Rio de Janeiro~1.5M0.91×
21Minas Gerais~1.5M0.90×
22Pará~400K0.90×
23Federal District~200K0.90×
24Pernambuco~600K0.87×
25Ceará~600K0.87×
26Bahia~800K0.86×
27São Paulo~3M0.76×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Brazil

See High-definition television audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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