High-definition television Audience in Brazil
High-definition television has an estimated audience of 14,791,123 people in Brazil. 56.9% are female, 43.1% are male, average age 40.6. Top regions: São Paulo, Paraná, Santa Catarina.
The average High-definition television fan in Brazil is 40.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Paraná, Santa Catarina. Demographically, the High-definition television audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Spirituality.
Category: Technology & Electronics · Type: Topic
Demographics of High-definition television fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.6 |
| Estimated audience size | 14,791,123 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,746,280 | 0.71× |
| Paraná | 2,256,920 | 2.5× |
| Santa Catarina | 1,762,291 | 2.6× |
| Minas Gerais | 1,290,023 | 0.84× |
| Rio de Janeiro | 1,193,679 | 0.86× |
| Rio Grande do Sul | 968,121 | 1.11× |
| Bahia | 637,992 | 0.65× |
| Goiás | 440,863 | 0.78× |
| Ceará | 367,877 | 0.57× |
| Mato Grosso do Sul | 355,410 | 1.65× |
| Pernambuco | 347,114 | 0.51× |
| Espírito Santo | 286,818 | 0.93× |
| Pará | 263,754 | 0.55× |
| Mato Grosso | 215,831 | 0.78× |
| Maranhão | 208,765 | 0.56× |
| Alagoas | 174,503 | 0.81× |
| Paraíba | 164,499 | 0.55× |
| Rio Grande do Norte | 141,860 | 0.58× |
| Amazonas | 126,666 | 0.49× |
| Piauí | 124,415 | 0.61× |
| Federal District | 124,393 | 0.5× |
| Rondônia | 116,841 | 0.95× |
| Sergipe | 110,313 | 0.72× |
| Acre | 102,866 | 2× |
| Tocantins | 102,587 | 1.05× |
| Amapá | 74,657 | 1.42× |
| Roraima | 71,914 | 1.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.99 |
| Spirituality | BALANCE | 1.57 |
| Creativity | OPEN | 1.5 |
| Tradition | CONSERVATISM | 1.43 |
| Mindfulness | BALANCE | 1.42 |
| Risk Appetite | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
See High-definition television audiences in other countries
- High-definition television — Germany
- High-definition television — United States
- High-definition television — United Kingdom
- High-definition television — France
- High-definition television — Italy
- High-definition television — Spain
- High-definition television — Japan
- High-definition television — South Korea
- High-definition television — India
- High-definition television — Canada
- High-definition television — Mexico
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.