A data profile of the people who buy, follow and care about High-definition television in France — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 5,935,875 people in France.
The average High-definition television fan in France is 41.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Paris Saint-Germain, Digital television, Dog harness, with strongest over-indexing on Paris Saint-Germain (1.6× the country average).
Demographically, the High-definition television audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical High-definition television fan in France is more male, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the High-definition television profile in France.
44.9% are female, 55.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 41.3 |
| Estimated audience size | 5,935,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide High-definition television audience comes from France.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
Where the High-definition television audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~30K | 1.08× | |
| 02 | Île-de-France | ~1M | 1.07× | |
| 03 | Occitanie | ~500K | 1.01× | |
| 04 | Bourgogne-Franche-Comté | ~200K | 1.01× | |
| 05 | Centre-Val de Loire | ~200K | 1.01× | |
| 06 | Hauts-de-France | ~500K | 0.99× | |
| 07 | Normandy | ~300K | 0.99× | |
| 08 | Pays de la Loire | ~300K | 0.97× | |
| 09 | Brittany | ~300K | 0.97× | |
| 10 | Grand Est | ~500K | 0.96× | |
| 11 | Provence-Alpes-Côte d'Azur | ~400K | 0.96× | |
| 12 | Nouvelle-Aquitaine | ~500K | 0.94× | |
| 13 | Auvergne-Rhône-Alpes | ~700K | 0.93× |
The strongest cross-interests of the High-definition television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home cinema | Technology & Electronics | 4.01× | ||
| 02 | Dog harness | Pets & Animals | 3.32× | ||
| 03 | Smart TV | Technology & Electronics | 3.32× | ||
| 04 | Digital television | Movies & TV | 3.11× | ||
| 05 | Apple TV | Movies & TV | 2.94× | ||
| 06 | Television set | Technology & Electronics | 2.91× | ||
| 07 | Hair Extensions | Beauty & Wellness | 2.88× | ||
| 08 | Dog collar | Pets & Animals | 2.76× | ||
| 09 | Dog health | Pets & Animals | 2.68× | ||
| 10 | Angelina Jolie | Movies & TV | 2.50× | ||
| 11 | TCL | Technology & Electronics | 2.11× | ||
| 12 | Dog walking | Pets & Animals | 2.03× | ||
| 13 | Kitchenware | Home & Garden | 1.83× | ||
| 14 | Lacoste | Fashion & Accessoires | 1.74× | ||
| 15 | Broadcasting | Movies & TV | 1.64× | ||
| 16 | Paris Saint-Germain | Sports | 1.60× | ||
| 17 | Bouygues | Technology & Electronics | 1.60× | ||
| 18 | Kitchen | Home & Garden | 1.57× | ||
| 19 | Sephora | Shopping | 1.53× | ||
| 20 | UEFA Champions League | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.18× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Luxury Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Career Orientation | POWER | 0.88× | |
| Individualism | JOY | 0.91× |
High-definition television has an estimated audience of 5,935,875 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
44.9% of High-definition television fans are female, 55.1% are male, with an average age of 41.3 years.
High-definition television fans show strongest brand affinity for Paris Saint-Germain (1.6×), Digital television (3.11×), and Dog harness (3.32×) over the country average.
High-definition television fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Occitanie (reach ~500K). These three regions account for the largest share of the active audience.
Beyond High-definition television itself, the audience over-indexes on Digital television (3.11×), Dog harness (3.32×), Broadcasting (1.64×), and Dog collar (2.76×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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