Rascasse Audience Intelligence

High-definition television Audience in France

A data profile of the people who buy, follow and care about High-definition television in France — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 5,935,875 people in France.

The average High-definition television fan in France is 41.3 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.

Top brand affinities include Paris Saint-Germain, Digital television, Dog harness, with strongest over-indexing on Paris Saint-Germain (1.6× the country average).

Demographically, the High-definition television audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical High-definition television fan in France is more male, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Paris Saint-Germain.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High-definition television profile in France.

Audience size
5.9M
in France
Gender
44.9%
55.1% male
Age
41.3
average years
Country rank
#571
Topic in France
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High-definition television fans

44.9% are female, 55.1% are male, average age 41.3.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for High-definition television audience in France
MetricValue
Female44.9%
Male55.1%
Average age41.3
Estimated audience size5,935,875
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the High-definition television audience in France
Age bracketShare%
16-1915%
20-2920%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

2.6%

of the worldwide High-definition television audience comes from France.

Worldwide audience distribution share by country for High-definition television
CountryShare
United States21.9%
Brazil6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High-definition television audience in France is strongest.

Fig. 05

Top regions by affinity

High-definition television fans by region: top regions in France
#RegionReachAffinity×
01Corsica~30K1.08×
02Île-de-France~1M1.07×
03Occitanie~500K1.01×
04Bourgogne-Franche-Comté~200K1.01×
05Centre-Val de Loire~200K1.01×
06Hauts-de-France~500K0.99×
07Normandy~300K0.99×
08Pays de la Loire~300K0.97×
09Brittany~300K0.97×
10Grand Est~500K0.96×
11Provence-Alpes-Côte d'Azur~400K0.96×
12Nouvelle-Aquitaine~500K0.94×
13Auvergne-Rhône-Alpes~700K0.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High-definition television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High-definition television audience
#·InterestCategoryAffinity×
01Home cinemaTechnology & Electronics4.01×
02Dog harnessPets & Animals3.32×
03Smart TVTechnology & Electronics3.32×
04Digital televisionMovies & TV3.11×
05Apple TVMovies & TV2.94×
06Television setTechnology & Electronics2.91×
07Hair ExtensionsBeauty & Wellness2.88×
08Dog collarPets & Animals2.76×
09Dog healthPets & Animals2.68×
10Angelina JolieMovies & TV2.50×
11TCLTechnology & Electronics2.11×
12Dog walkingPets & Animals2.03×
13KitchenwareHome & Garden1.83×
14LacosteFashion & Accessoires1.74×
15BroadcastingMovies & TV1.64×
16Paris Saint-GermainSports1.60×
17BouyguesTechnology & Electronics1.60×
18KitchenHome & Garden1.57×
19SephoraShopping1.53×
20UEFA Champions LeagueSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High-definition television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by High-definition television audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.18×
Early Adopter MentalityPOWER1.16×
Luxury OrientationPREMIUM1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by High-definition television audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
Career OrientationPOWER0.88×
IndividualismJOY0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does High-definition television have in France?

High-definition television has an estimated audience of 5,935,875 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of High-definition television fans?

44.9% of High-definition television fans are female, 55.1% are male, with an average age of 41.3 years.

03

Which brands do High-definition television fans like most?

High-definition television fans show strongest brand affinity for Paris Saint-Germain (1.6×), Digital television (3.11×), and Dog harness (3.32×) over the country average.

04

Where do High-definition television fans live in France?

High-definition television fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Occitanie (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do High-definition television fans also like?

Beyond High-definition television itself, the audience over-indexes on Digital television (3.11×), Dog harness (3.32×), Broadcasting (1.64×), and Dog collar (2.76×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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