A data profile of the people who buy, follow and care about Lacoste in France — modelled from more than twelve digital signal sources. Lacoste has an estimated audience of 4,860,252 people in France.
The average Lacoste fan in France is 37.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include JD Sports, Foot Mercato, COS, with strongest over-indexing on JD Sports (2.4× the country average).
Demographically, the Lacoste audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Lacoste fan in France is more female, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for JD Sports.
The key figures that characterise the Lacoste profile in France.
55.4% are female, 44.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 37.2 |
| Estimated audience size | 4,860,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Lacoste audience comes from France.
| Country | Share |
|---|---|
| United States | 9.1% |
| France | 8.5% |
| Brazil | 6.0% |
Where the Lacoste audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.50× | |
| 02 | Auvergne-Rhône-Alpes | ~700K | 1.25× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.17× | |
| 04 | Hauts-de-France | ~500K | 1.14× | |
| 05 | Grand Est | ~400K | 1.10× | |
| 06 | Occitanie | ~500K | 1.06× | |
| 07 | Bourgogne-Franche-Comté | ~200K | 0.97× | |
| 08 | Centre-Val de Loire | ~200K | 0.97× | |
| 09 | Normandy | ~200K | 0.96× | |
| 10 | Nouvelle-Aquitaine | ~400K | 0.95× | |
| 11 | Pays de la Loire | ~200K | 0.84× | |
| 12 | Brittany | ~200K | 0.67× | |
| 13 | Corsica | ~10K | 0.46× |
The strongest cross-interests of the Lacoste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbour | Fashion & Accessoires | 5.02× | ||
| 02 | Napapijri | Fashion & Accessoires | 4.04× | ||
| 03 | Fred Perry | Fashion & Accessoires | 4.01× | ||
| 04 | Ugg boots | Fashion & Accessoires | 2.72× | ||
| 05 | Calvin Klein | Fashion & Accessoires | 2.70× | ||
| 06 | COS | Shopping | 2.60× | ||
| 07 | The North Face | Fashion & Accessoires | 2.45× | ||
| 08 | Claudie Pierlot | Fashion & Accessoires | 2.44× | ||
| 09 | JD Sports | Shopping | 2.40× | ||
| 10 | Tommy Hilfiger | Fashion & Accessoires | 2.34× | ||
| 11 | Foot Locker | Shopping | 2.22× | ||
| 12 | Ralph Lauren | Fashion & Accessoires | 2.19× | ||
| 13 | Ready-to-wear | Fashion & Accessoires | 1.87× | ||
| 14 | New Balance | Fashion & Accessoires | 1.86× | ||
| 15 | Sneakers (footwear) | Fashion & Accessoires | 1.68× | ||
| 16 | Decathlon | Shopping | 1.60× | ||
| 17 | Foot Mercato | Sports | 1.58× | ||
| 18 | Kiabi | Fashion & Accessoires | 1.57× | ||
| 19 | Sportswear (activewear) | Fashion & Accessoires | 1.57× | ||
| 20 | Nike | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.26× | |
| Quality Awareness | PREMIUM | 1.17× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| Mindfulness | BALANCE | 0.81× |
Lacoste's target market in France covers an estimated 4,860,252 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.4% of the Lacoste audience are female, 44.6% are male, with an average age of 37.2 years.
Lacoste fans show strongest brand affinity for JD Sports (2.4×), Foot Mercato (1.58×), and COS (2.6×) over the country average.
Lacoste fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~700K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Lacoste itself, the audience over-indexes on Foot Mercato (1.58×), COS (2.6×), Ready-to-wear (1.87×), and Foot Locker (2.22×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Lacoste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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