A data profile of the people who buy, follow and care about Tommy Hilfiger in France — modelled from more than twelve digital signal sources. Tommy Hilfiger has an estimated audience of 3,149,542 people in France.
The average Tommy Hilfiger fan in France is 37.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include France, Ready-to-wear, Paris, with strongest over-indexing on France (1.58× the country average).
Demographically, the Tommy Hilfiger audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tommy Hilfiger fan in France is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for France.
The key figures that characterise the Tommy Hilfiger profile in France.
56.7% are female, 43.3% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 37.1 |
| Estimated audience size | 3,149,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Tommy Hilfiger audience comes from France.
| Country | Share |
|---|---|
| United States | 11.2% |
| Germany | 7.3% |
| Italy | 6.7% |
Where the Tommy Hilfiger audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.51× | |
| 02 | Normandy | ~200K | 1.35× | |
| 03 | Île-de-France | ~600K | 1.11× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.09× | |
| 05 | Centre-Val de Loire | ~100K | 1.05× | |
| 06 | Grand Est | ~300K | 1.04× | |
| 07 | Pays de la Loire | ~200K | 0.97× | |
| 08 | Brittany | ~100K | 0.94× | |
| 09 | Provence-Alpes-Côte d'Azur | ~200K | 0.92× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.91× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.84× | |
| 12 | Occitanie | ~200K | 0.76× | |
| 13 | Corsica | ~9K | 0.55× |
The strongest cross-interests of the Tommy Hilfiger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vivienne Westwood | Fashion & Accessoires | 4.76× | ||
| 02 | Harrods | Shopping | 4.68× | ||
| 03 | Elle Fanning | Movies & TV | 4.61× | ||
| 04 | Calvin Klein | Fashion & Accessoires | 3.10× | ||
| 05 | Ready-to-wear | Fashion & Accessoires | 3.02× | ||
| 06 | Claudie Pierlot | Fashion & Accessoires | 2.70× | ||
| 07 | Bershka | Shopping | 2.59× | ||
| 08 | Le Bon Marché | Shopping | 2.40× | ||
| 09 | Hermès | Fashion & Accessoires | 2.31× | ||
| 10 | Lacoste | Fashion & Accessoires | 2.22× | ||
| 11 | Mango | Shopping | 2.21× | ||
| 12 | Chanel | Fashion & Accessoires | 2.00× | ||
| 13 | Fragrances | Beauty & Wellness | 1.97× | ||
| 14 | Haute couture | Fashion & Accessoires | 1.93× | ||
| 15 | Paris | Travel & Leisure | 1.83× | ||
| 16 | Sephora | Shopping | 1.79× | ||
| 17 | Undergarment | Fashion & Accessoires | 1.75× | ||
| 18 | H&M | Shopping | 1.68× | ||
| 19 | France | Travel & Leisure | 1.58× | ||
| 20 | Primark | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.38× | |
| Design Affinity | PREMIUM | 1.33× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.73× |
Tommy Hilfiger's target market in France covers an estimated 3,149,542 people, concentrated in Île-de-France and Hauts-de-France.
56.7% of the Tommy Hilfiger audience are female, 43.3% are male, with an average age of 37.1 years.
Tommy Hilfiger fans show strongest brand affinity for France (1.58×), Ready-to-wear (3.02×), and Paris (1.83×) over the country average.
Tommy Hilfiger fans in France are most concentrated in Île-de-France (reach ~600K), Hauts-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tommy Hilfiger itself, the audience over-indexes on Ready-to-wear (3.02×), Paris (1.83×), Fragrances (1.97×), and Harrods (4.68×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Tommy Hilfiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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