Balenciaga Audience in United States

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Balenciaga has an estimated audience of 13,074,798 people in United States. 61.0% are female, 39.0% are male, average age 33.7. Top regions: California, Texas, New York. Top brand affinities: Bergdorf Goodman, Givenchy, Fendi, Comme des Garçons, Prada.

The average Balenciaga fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bergdorf Goodman, Givenchy, Fendi, with strongest over-indexing on Bergdorf Goodman (11.34× the country average). Demographically, the Balenciaga audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Balenciaga fans

Demographic split for Balenciaga audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.7
Estimated audience size13,074,798

Audience persona

The typical Balenciaga fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Bergdorf Goodman.

Top regions in United States

Top regions ranked by reach for Balenciaga in United States
RegionReachAffinity
California2,181,3201.52×
Texas1,403,3011.25×
New York1,343,2671.84×
Florida1,258,7571.42×
Georgia877,6852.18×
Illinois619,4101.42×
Pennsylvania540,7831.23×
Maryland500,8232.23×
New Jersey475,8861.43×
North Carolina466,6171.19×
Michigan411,9091.2×
Virginia410,8431.29×
Ohio392,6700.97×
Arizona306,1411.15×
Louisiana289,8061.72×
Alabama284,2521.56×
Tennessee283,6501.08×
Massachusetts259,6451.01×
South Carolina227,5171.16×
Indiana224,4390.94×
Washington217,9260.83×
Missouri189,9400.9×
Mississippi184,0991.71×
Nevada169,8281.34×
Wisconsin154,5140.79×
Colorado140,0940.68×
Connecticut137,2921.05×
Minnesota124,8500.67×
Kentucky119,7350.73×
Oregon101,9340.68×
Oklahoma98,8520.68×
Arkansas93,5720.87×
Washington, District of Columbia84,8542.16×
Utah62,5950.53×
Kansas57,0730.55×
Iowa54,1820.5×
Hawaii52,7490.94×
Delaware47,5761.32×
New Mexico44,5940.68×
Rhode Island36,8710.89×
Nebraska36,1840.55×
West Virginia30,6460.5×
Idaho26,6430.41×
New Hampshire23,2800.45×
Maine19,8910.42×
Alaska13,9230.5×
Montana12,6140.35×
North Dakota12,1230.45×
South Dakota10,6330.35×
Vermont8,6180.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Balenciaga audience
BrandAffinityCategory
Bergdorf Goodman11.34×Fashion & Accessoires
Givenchy11.11×Fashion & Accessoires
Fendi11.62×Fashion & Accessoires
Comme des Garçons15.92×Fashion & Accessoires
Prada7.94×Fashion & Accessoires
Burberry9.03×Fashion & Accessoires
Coach6.23×Fashion & Accessoires
Louis Vuitton4.67×Fashion & Accessoires
Euphoria2.17×Movies & TV
Gucci5.36×Fashion & Accessoires
Yves Saint Laurent8.7×Fashion & Accessoires
Saks Fifth Avenue5.15×Shopping
Hermès6.8×Fashion & Accessoires
Fashion show4.73×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Neiman Marcus4.65×Fashion & Accessoires
Hair products2.28×Beauty & Wellness
Chloé11.54×Fashion & Accessoires
Versace6.61×Fashion & Accessoires
Jewelry2.08×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Balenciaga audience
TraitClusterScore
Luxury OrientationPREMIUM2.29
Design AffinityPREMIUM2.22
LGBTQ+ IdentityOPEN2.2
SustainabilityBALANCE2.04
Early Adopter MentalityPOWER2
Quality AwarenessPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Balenciaga
CountryShare
United States15.7%
China14.8%
Japan13.8%

See Balenciaga audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Balenciaga have in United States?

Balenciaga has an estimated audience of 13,074,798 people in United States, concentrated in California and Texas.

What is the gender split and age of Balenciaga fans?

61.0% of Balenciaga fans are female, 39.0% are male, with an average age of 33.7 years.

Which brands do Balenciaga fans like most?

Balenciaga fans show strongest brand affinity for Bergdorf Goodman (11.34×), Givenchy (11.11×), and Fendi (11.62×) over the country average.

Where do Balenciaga fans live in United States?

Balenciaga fans in United States are most concentrated in California (reach 2,181,320), Texas (reach 1,403,301), and New York (reach 1,343,267). These three regions account for the largest share of the active audience.

What other brands do Balenciaga fans also like?

Beyond Balenciaga itself, the audience over-indexes on Givenchy (11.11×), Fendi (11.62×), Comme des Garçons (15.92×), and Prada (7.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Balenciaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.