Prada Audience in United States

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Prada has an estimated audience of 13,129,419 people in United States. 65.6% are female, 34.4% are male, average age 35.2. Top regions: California, New York, Texas. Top brand affinities: Macy's, Louis Vuitton, Balenciaga, Hermès, Expensive Taste.

The average Prada fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Macy's, Louis Vuitton, Balenciaga, with strongest over-indexing on Macy's (4.05× the country average). Demographically, the Prada audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Prada fans

Demographic split for Prada audience in United States
MetricValue
Female65.6%
Male34.4%
Average age35.2
Estimated audience size13,129,419

Audience persona

The typical Prada fan in United States is more female, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Prada in United States
RegionReachAffinity
California2,745,1491.9×
New York1,799,7372.45×
Texas1,597,9271.42×
Florida1,355,1921.52×
Illinois692,4241.58×
New Jersey594,3131.78×
Georgia581,6261.44×
Pennsylvania460,7351.04×
Michigan414,4661.21×
Maryland358,6811.59×
Virginia355,9251.11×
North Carolina352,6570.89×
Arizona336,0461.25×
Ohio324,7070.8×
Massachusetts318,8921.23×
Washington282,0771.07×
Tennessee226,6190.86×
Nevada209,1131.65×
Missouri207,6870.98×
Indiana190,9040.8×
Louisiana183,9661.09×
Colorado173,0440.84×
South Carolina165,2380.84×
Connecticut158,6921.21×
Alabama157,4330.86×
Wisconsin150,5490.76×
Minnesota136,0740.72×
Hawaii123,0352.18×
Oregon119,9500.8×
Kentucky108,7870.66×
Oklahoma100,7530.69×
Mississippi86,3500.8×
Utah85,1670.72×
Arkansas74,1180.69×
Iowa69,1520.64×
Kansas68,3890.66×
Washington, District of Columbia66,6151.69×
New Mexico49,7530.76×
Nebraska40,8450.62×
Rhode Island37,4830.9×
Idaho35,6810.54×
Delaware32,0950.89×
New Hampshire31,0430.6×
West Virginia30,9250.51×
Maine24,6180.52×
Alaska19,9320.71×
Montana17,0460.47×
North Dakota16,9010.63×
South Dakota14,6370.48×
Vermont11,3460.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prada audience
BrandAffinityCategory
Macy's4.05×Shopping
Louis Vuitton5.11×Fashion & Accessoires
Balenciaga6.57×Fashion & Accessoires
Hermès6.36×Fashion & Accessoires
Expensive Taste5.46×Business & Career
Beauty1.75×Beauty & Wellness
Versace6.57×Fashion & Accessoires
Gucci4.42×Fashion & Accessoires
Shoes1.97×Fashion & Accessoires
Givenchy6.58×Fashion & Accessoires
Fendi6.81×Fashion & Accessoires
Bergdorf Goodman6×Fashion & Accessoires
Luxury goods2.05×Fashion & Accessoires
Fashion show4.18×Fashion & Accessoires
Jimmy Choo8.71×Fashion & Accessoires
Tory Burch4.58×Fashion & Accessoires
Fashion Nova3.22×Shopping
Nordstrom2.44×Shopping
Nordstrom rack2.76×Fashion & Accessoires
Neiman Marcus3.94×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prada audience
TraitClusterScore
Design AffinityPREMIUM2
Luxury OrientationPREMIUM1.87
LGBTQ+ IdentityOPEN1.75
SustainabilityBALANCE1.59
Early Adopter MentalityPOWER1.56
IndulgenceJOY1.55

Worldwide distribution

Worldwide audience distribution share by country for Prada
CountryShare
United States14.4%
Japan13.6%
China12.8%

See Prada audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Prada have in United States?

Prada has an estimated audience of 13,129,419 people in United States, concentrated in California and New York.

What is the gender split and age of Prada fans?

65.6% of Prada fans are female, 34.4% are male, with an average age of 35.2 years.

Which brands do Prada fans like most?

Prada fans show strongest brand affinity for Macy's (4.05×), Louis Vuitton (5.11×), and Balenciaga (6.57×) over the country average.

Where do Prada fans live in United States?

Prada fans in United States are most concentrated in California (reach 2,745,149), New York (reach 1,799,737), and Texas (reach 1,597,927). These three regions account for the largest share of the active audience.

What other brands do Prada fans also like?

Beyond Prada itself, the audience over-indexes on Louis Vuitton (5.11×), Balenciaga (6.57×), Hermès (6.36×), and Expensive Taste (5.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.