Bergdorf Goodman Audience in United States

Bergdorf Goodman logo

Bergdorf Goodman has an estimated audience of 10,375,937 people in United States. 73.7% are female, 26.3% are male, average age 36.1. Top regions: New York, California, New Jersey. Top brand affinities: Macy's, Saks Fifth Avenue, Manhattan, Nordstrom rack, Nordstrom.

The average Bergdorf Goodman fan in United States is 36.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Macy's, Saks Fifth Avenue, Manhattan, with strongest over-indexing on Macy's (4.56× the country average). Demographically, the Bergdorf Goodman audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Bergdorf Goodman fans

Demographic split for Bergdorf Goodman audience in United States
MetricValue
Female73.7%
Male26.3%
Average age36.1
Estimated audience size10,375,937

Audience persona

The typical Bergdorf Goodman fan in United States is more female, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Bergdorf Goodman in United States
RegionReachAffinity
New York4,843,1888.35×
California1,614,5591.41×
New Jersey948,1523.59×
Florida899,7021.28×
Texas823,7430.92×
Pennsylvania406,0731.16×
Illinois394,5771.14×
Massachusetts348,1271.7×
Georgia320,6011×
Virginia300,4881.19×
Connecticut298,2692.87×
North Carolina285,8770.92×
Maryland262,9151.47×
Michigan213,8520.79×
Ohio203,9190.64×
Tennessee159,6260.77×
Washington138,6730.67×
Arizona134,5280.63×
South Carolina125,0810.8×
Colorado115,8760.71×
Alabama110,4510.76×
Louisiana105,5810.79×
Missouri83,2900.5×
Minnesota81,6930.55×
Indiana80,6010.43×
Washington, District of Columbia79,4282.55×
Wisconsin72,5130.46×
Nevada71,9520.72×
Oregon66,4160.56×
Kentucky63,5740.49×
Oklahoma57,5780.5×
Mississippi49,7500.58×
Arkansas46,3750.54×
Utah42,0120.45×
Rhode Island41,4431.25×
Hawaii33,1230.74×
Kansas31,9820.39×
Delaware30,1181.05×
Iowa28,1280.33×
New Hampshire27,4190.67×
New Mexico27,0090.52×
Maine23,6590.64×
Nebraska17,8990.34×
Idaho17,7870.34×
West Virginia17,7620.37×
Vermont14,7800.81×
Montana10,6930.37×
Wyoming7,2750.47×
Alaska7,1800.32×
North Dakota5,8900.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bergdorf Goodman audience
BrandAffinityCategory
Macy's4.56×Shopping
Saks Fifth Avenue7.09×Shopping
Manhattan5.1×Travel & Leisure
Nordstrom rack3.99×Fashion & Accessoires
Nordstrom3.49×Shopping
Net-a-Porter8.13×Shopping
Tory Burch5.97×Fashion & Accessoires
Isabel Marant10.37×Fashion & Accessoires
Macy's2.58×Shopping
Marshalls3.19×Fashion & Accessoires
Orangina21.11×Food & Beverages
Old Navy2.77×Fashion & Accessoires
Kohl's2.66×Shopping
Designer4.07×Home & Garden
Reddit2.78×Internet & Social Media
Beauty1.75×Beauty & Wellness
Glasses4.8×Health
Oxford Street11.47×Travel & Leisure
J. C. Penney3.26×Shopping
Online shopping1.61×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bergdorf Goodman audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
SustainabilityBALANCE2.35
Design AffinityPREMIUM2.21
Quality AwarenessPREMIUM2.1
IndulgenceJOY1.83
Pet OwnershipJOY1.66

Worldwide distribution

Worldwide audience distribution share by country for Bergdorf Goodman
CountryShare
United States98.2%
Mexico0.9%
China0.5%

See Bergdorf Goodman audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Bergdorf Goodman have in United States?

Bergdorf Goodman has an estimated audience of 10,375,937 people in United States, concentrated in New York and California.

What is the gender split and age of Bergdorf Goodman fans?

73.7% of Bergdorf Goodman fans are female, 26.3% are male, with an average age of 36.1 years.

Which brands do Bergdorf Goodman fans like most?

Bergdorf Goodman fans show strongest brand affinity for Macy's (4.56×), Saks Fifth Avenue (7.09×), and Manhattan (5.1×) over the country average.

Where do Bergdorf Goodman fans live in United States?

Bergdorf Goodman fans in United States are most concentrated in New York (reach 4,843,188), California (reach 1,614,559), and New Jersey (reach 948,152). These three regions account for the largest share of the active audience.

What other brands do Bergdorf Goodman fans also like?

Beyond Bergdorf Goodman itself, the audience over-indexes on Saks Fifth Avenue (7.09×), Manhattan (5.1×), Nordstrom rack (3.99×), and Nordstrom (3.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bergdorf Goodman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.