Rascasse Audience Intelligence

Bergdorf Goodman Target Market in United States

A data profile of the people who buy, follow and care about Bergdorf Goodman in United States — modelled from more than twelve digital signal sources. Bergdorf Goodman has an estimated audience of 10,350,811 people in United States.

#8among Luxury fashion in United States#353among Brand in United States#174in Fashion & Accessoires

The average Bergdorf Goodman fan in United States is 36.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Macy's, Saks Fifth Avenue, Manhattan, with strongest over-indexing on Macy's (4.56× the country average).

Demographically, the Bergdorf Goodman audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bergdorf Goodman fan in United States is more female, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bergdorf Goodman profile in United States.

Audience size
10.4M
in United States
Gender
73.7%♀
26.3% male
Age
36.1
average years
Country rank
#3460
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bergdorf Goodman

73.7% are female, 26.3% are male, average age 36.1.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Bergdorf Goodman audience in United States
MetricValue
Female73.7%
Male26.3%
Average age36.1
Estimated audience size10,350,811
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Bergdorf Goodman audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Bergdorf Goodman audience comes from United States.

Worldwide audience distribution share by country for Bergdorf Goodman
CountryShare
United States98.2%
Mexico0.9%
China0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bergdorf Goodman audience in United States is strongest.

Fig. 05

Top regions by affinity

Bergdorf Goodman customers by region in United States
#RegionReachAffinity×
01New York~6M9.94×
02New Jersey~900K3.58×
03Connecticut~300K2.78×
04Washington, District of Columbia~80K2.41×
05Massachusetts~300K1.59×
06Maryland~300K1.42×
07California~1.5M1.28×
08Rhode Island~40K1.24×
09Florida~900K1.23×
10Virginia~300K1.12×
11Pennsylvania~400K1.10×
12Delaware~30K1.04×
13Illinois~400K1.03×
14Georgia~300K0.96×
15Vermont~20K0.86×
16North Carolina~300K0.84×
17Texas~700K0.83×
18Louisiana~100K0.80×
19South Carolina~100K0.78×
20Hawaii~30K0.77×
21Michigan~200K0.75×
22Tennessee~200K0.75×
23Alabama~100K0.73×
24Nevada~70K0.72×
25New Hampshire~30K0.72×
26Maine~30K0.70×
27Colorado~100K0.68×
28Washington~100K0.63×
29Mississippi~50K0.63×
30Ohio~200K0.61×
31Arizona~100K0.59×
32Arkansas~50K0.58×
33Alaska~10K0.58×
34New Mexico~30K0.57×
35Oregon~60K0.55×
36Montana~20K0.55×
37North Dakota~10K0.55×
38South Dakota~10K0.54×
39Minnesota~80K0.53×
40Kentucky~70K0.52×
41Oklahoma~60K0.52×
42Missouri~80K0.51×
43West Virginia~20K0.51×
44Wisconsin~70K0.48×
45Utah~40K0.48×
46Idaho~20K0.47×
47Kansas~40K0.45×
48Nebraska~20K0.45×
49Indiana~80K0.44×
50Iowa~30K0.40×
Fig. 06

Affinity by region

Affinity by region — Bergdorf Goodman, United States
0.40×1.00×9.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bergdorf Goodman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bergdorf Goodman audience
#·InterestCategoryAffinity×
01OranginaFood & Beverages21.11×
02Oxford StreetTravel & Leisure11.47×
03Isabel MarantFashion & Accessoires10.37×
04Net-a-PorterShopping8.13×
05Saks Fifth AvenueShopping7.09×
06Tory BurchFashion & Accessoires5.97×
07Bloomingdale'sShopping5.87×
08ManhattanTravel & Leisure5.10×
09GlassesHealth4.80×
10CoachFashion & Accessoires4.70×
11Dillard'sFashion & Accessoires4.63×
12Macy'sShopping4.56×
13DesignerHome & Garden4.07×
14Nordstrom rackFashion & Accessoires3.99×
15NordstromShopping3.49×
16MarshallsFashion & Accessoires3.19×
17RedditInternet & Social Media2.78×
18Old NavyFashion & Accessoires2.77×
19Kohl'sShopping2.66×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bergdorf Goodman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bergdorf Goodman audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.03×
Design AffinityPREMIUM2.02×
Quality AwarenessPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bergdorf Goodman audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.09×
PatriotismCONSERVATISM1.15×
Risk AppetiteTHRILL1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bergdorf Goodman's target market in United States?

Bergdorf Goodman's target market in United States covers an estimated 10,350,811 people, concentrated in New York and California.

02

What is the gender split and age of Bergdorf Goodman customers?

73.7% of the Bergdorf Goodman audience are female, 26.3% are male, with an average age of 36.1 years.

03

Which brands do Bergdorf Goodman fans like most?

Bergdorf Goodman fans show strongest brand affinity for Macy's (4.56×), Saks Fifth Avenue (7.09×), and Manhattan (5.1×) over the country average.

04

Where do Bergdorf Goodman fans live in United States?

Bergdorf Goodman fans in United States are most concentrated in New York (reach ~6M), California (reach ~1.5M), and New Jersey (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Bergdorf Goodman fans also like?

Beyond Bergdorf Goodman itself, the audience over-indexes on Saks Fifth Avenue (7.09×), Manhattan (5.1×), Bloomingdale's (5.87×), and Nordstrom (3.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bergdorf Goodman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bergdorf Goodman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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