Rascasse Audience Intelligence

Orangina Target Market in United States

A data profile of the people who buy, follow and care about Orangina in United States — modelled from more than twelve digital signal sources. Orangina has an estimated audience of 1,146,398 people in United States.

#10among Soft drinks in United States#2209among Brand in United States#1226in Food & Beverages

The average Orangina fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Citrus, Discount stores, The Botanist (gin), with strongest over-indexing on Citrus (9.38× the country average).

Demographically, the Orangina audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orangina fan in United States is more male, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Citrus.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orangina profile in United States.

Audience size
1.1M
in United States
Gender
43.2%♀
56.8% male
Age
37.2
average years
Country rank
#21552
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Orangina

43.2% are female, 56.8% are male, average age 37.2.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Orangina audience in United States
MetricValue
Female43.2%
Male56.8%
Average age37.2
Estimated audience size1,146,398
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Orangina audience in United States
Age bracketShare%
16-1914%
20-2929%
30-3924%
40-4923%
50+9%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Orangina audience comes from United States.

Worldwide audience distribution share by country for Orangina
CountryShare
United States51.3%
France7.4%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orangina audience in United States is strongest.

Fig. 05

Top regions by affinity

Orangina customers by region in United States
#RegionReachAffinity×
01Vermont~4K2.10×
02Maine~8K2.07×
03New Hampshire~9K2.05×
04Washington, District of Columbia~5K1.56×
05Massachusetts~30K1.50×
06Connecticut~20K1.48×
07Virginia~40K1.28×
08New York~80K1.27×
09Oregon~20K1.27×
10Colorado~20K1.22×
11California~200K1.21×
12New Jersey~40K1.21×
13Maryland~20K1.21×
14Rhode Island~4K1.17×
15Washington~30K1.15×
16Pennsylvania~40K1.10×
17Minnesota~20K0.99×
18Alaska~2K0.99×
19Illinois~40K0.98×
20Utah~10K0.96×
21North Carolina~30K0.92×
22Wisconsin~20K0.92×
23Montana~3K0.92×
24Delaware~3K0.92×
25Nevada~10K0.91×
26Idaho~5K0.91×
27Hawaii~4K0.91×
28Florida~70K0.90×
29Arizona~20K0.88×
30Michigan~30K0.87×
31Georgia~30K0.85×
32Missouri~20K0.85×
33South Carolina~10K0.85×
34West Virginia~5K0.85×
35North Dakota~2K0.85×
36Ohio~30K0.84×
37South Dakota~2K0.82×
38Indiana~20K0.81×
39New Mexico~5K0.81×
40Tennessee~20K0.80×
41Kentucky~10K0.79×
42Nebraska~5K0.79×
43Iowa~7K0.78×
44Kansas~7K0.74×
45Texas~70K0.72×
46Oklahoma~9K0.71×
47Louisiana~10K0.70×
48Arkansas~7K0.70×
49Alabama~10K0.68×
50Mississippi~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Orangina, United States
0.68×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orangina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orangina audience
#·InterestCategoryAffinity×
01The Botanist (gin)Food & Beverages22.04×
02CitrusFood & Beverages9.38×
03CreamFood & Beverages3.28×
04Japanese cuisineFood & Beverages3.05×
05English languagePolitics & Society3.01×
06Soft drinksFood & Beverages2.94×
07Discount storesShopping2.78×
08Creator deityPolitics & Society2.75×
09Car rentalsCars & Mobility2.38×
10BakeryFood & Beverages2.11×
11Crumbl CookiesFood & Beverages2.07×
12PastryFood & Beverages2.04×
13OvenHome & Garden2.00×
14Culinary artArts & Culture1.88×
15Skin careBeauty & Wellness1.83×
16IndividualPolitics & Society1.75×
17SephoraShopping1.69×
18GirlKids & Family1.66×
19Organic foodFood & Beverages1.59×
20McDonald'sFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orangina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orangina audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.69×
Price SensitivityPREMIUM1.96×
TravellingTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orangina audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.96×
Pet OwnershipJOY1.03×
Risk AppetiteTHRILL1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Orangina's target market in United States?

Orangina's target market in United States covers an estimated 1,146,398 people, concentrated in California and New York.

02

What is the gender split and age of Orangina customers?

43.2% of the Orangina audience are female, 56.8% are male, with an average age of 37.2 years.

03

Which brands do Orangina fans like most?

Orangina fans show strongest brand affinity for Citrus (9.38×), Discount stores (2.78×), and The Botanist (gin) (22.04×) over the country average.

04

Where do Orangina fans live in United States?

Orangina fans in United States are most concentrated in California (reach ~200K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Orangina fans also like?

Beyond Orangina itself, the audience over-indexes on Discount stores (2.78×), The Botanist (gin) (22.04×), Soft drinks (2.94×), and Cream (3.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Orangina audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orangina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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