Rascasse Audience Intelligence

Coca-Cola Target Market in United States

A data profile of the people who buy, follow and care about Coca-Cola in United States — modelled from more than twelve digital signal sources. Coca-Cola has an estimated audience of 6,621,631 people in United States.

#1among Soft drinks in United States#546among Brand in United States#383in Food & Beverages

The average Coca-Cola fan in United States is 36.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Televisions, Food and drink, United States, with strongest over-indexing on Televisions (2.14× the country average).

Demographically, the Coca-Cola audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coca-Cola fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Televisions.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coca-Cola profile in United States.

Audience size
6.6M
in United States
Gender
44.9%♀
55.1% male
Age
36.5
average years
Country rank
#5258
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coca-Cola

44.9% are female, 55.1% are male, average age 36.5.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Coca-Cola audience in United States
MetricValue
Female44.9%
Male55.1%
Average age36.5
Estimated audience size6,621,631
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Coca-Cola audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Coca-Cola audience comes from United States.

Worldwide audience distribution share by country for Coca-Cola
CountryShare
United States15.0%
Brazil12.5%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coca-Cola audience in United States is strongest.

Fig. 05

Top regions by affinity

Coca-Cola customers by region in United States
#RegionReachAffinity×
01Georgia~400K1.89×
02Texas~800K1.40×
03Alabama~100K1.39×
04Kentucky~100K1.23×
05Louisiana~100K1.22×
06Indiana~100K1.20×
07North Carolina~200K1.19×
08Tennessee~200K1.19×
09Arkansas~60K1.18×
10Mississippi~60K1.16×
11South Carolina~100K1.14×
12Florida~500K1.13×
13Oklahoma~80K1.09×
14Nevada~70K1.08×
15California~800K1.06×
16Utah~60K1.05×
17Illinois~200K1.04×
18Missouri~100K1.04×
19New Jersey~200K1.03×
20Maryland~100K1.03×
21North Dakota~10K1.03×
22Arizona~100K1.02×
23Ohio~200K1.01×
24Kansas~50K1.01×
25New Mexico~30K1.01×
26Virginia~200K1.00×
27Connecticut~70K0.99×
28Pennsylvania~200K0.98×
29Oregon~70K0.97×
30Nebraska~30K0.97×
31Michigan~200K0.96×
32South Dakota~10K0.96×
33New York~300K0.93×
34Washington~100K0.92×
35Wisconsin~90K0.91×
36Iowa~50K0.91×
37Rhode Island~20K0.89×
38Idaho~30K0.87×
39West Virginia~30K0.87×
40Massachusetts~100K0.86×
41Colorado~90K0.86×
42Minnesota~80K0.85×
43New Hampshire~20K0.79×
44Delaware~10K0.78×
45Montana~10K0.77×
46Alaska~10K0.74×
47Vermont~9K0.74×
48Hawaii~20K0.72×
49Washington, District of Columbia~10K0.71×
50Maine~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Coca-Cola, United States
0.70×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coca-Cola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coca-Cola audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV3.03×
02Concurrent Versions SystemTechnology & Electronics2.50×
03DirecTVMovies & TV2.44×
04Instant messagingInternet & Social Media2.25×
05TelevisionsTechnology & Electronics2.14×
06Pizza HutFood & Beverages2.07×
07Dollar GeneralShopping2.06×
08Android (operating system)Technology & Electronics2.01×
09AdventureTravel & Leisure1.92×
10FloridaTravel & Leisure1.91×
11Video gamesGames1.90×
12Rock musicMusic & Radio1.74×
13United StatesTravel & Leisure1.72×
14Pop musicMusic & Radio1.72×
15Comedy moviesMovies & TV1.68×
16ComputersTechnology & Electronics1.66×
17NatureHome & Garden1.65×
18Food and drinkFood & Beverages1.55×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coca-Cola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coca-Cola audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Need for SecurityCONSERVATISM1.56×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coca-Cola audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.82×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coca-Cola's target market in United States?

Coca-Cola's target market in United States covers an estimated 6,621,631 people, concentrated in Texas and California.

02

What is the gender split and age of Coca-Cola customers?

44.9% of the Coca-Cola audience are female, 55.1% are male, with an average age of 36.5 years.

03

Which brands do Coca-Cola fans like most?

Coca-Cola fans show strongest brand affinity for Televisions (2.14×), Food and drink (1.55×), and United States (1.72×) over the country average.

04

Where do Coca-Cola fans live in United States?

Coca-Cola fans in United States are most concentrated in Texas (reach ~800K), California (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Coca-Cola fans also like?

Beyond Coca-Cola itself, the audience over-indexes on Food and drink (1.55×), United States (1.72×), Video games (1.9×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Coca-Cola audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coca-Cola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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