Coca-Cola Audience in United States

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Coca-Cola has an estimated audience of 6,601,736 people in United States. 44.9% are female, 55.1% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Televisions, Food and drink, United States, Video games, Movies.

The average Coca-Cola fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Televisions, Food and drink, United States, with strongest over-indexing on Televisions (2.14× the country average). Demographically, the Coca-Cola audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Coca-Cola fans

Demographic split for Coca-Cola audience in United States
MetricValue
Female44.9%
Male55.1%
Average age36.5
Estimated audience size6,601,736

Audience persona

The typical Coca-Cola fan in United States is more male, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Televisions.

Top regions in United States

Top regions ranked by reach for Coca-Cola in United States
RegionReachAffinity
California887,0201.22×
Texas875,7481.54×
Florida496,6341.11×
Georgia383,8501.89×
New York361,7180.98×
Illinois249,7111.14×
North Carolina235,8321.19×
Pennsylvania214,2720.96×
Ohio211,1941.04×
New Jersey172,4121.03×
Virginia165,3311.03×
Michigan163,9360.95×
Tennessee159,8181.21×
Arizona151,5041.12×
Indiana138,2931.15×
Washington126,8180.96×
Alabama122,4561.33×
Maryland116,4981.03×
South Carolina113,8171.15×
Massachusetts113,4100.87×
Missouri108,1571.02×
Kentucky101,9391.23×
Louisiana100,8321.18×
Colorado91,5520.88×
Wisconsin89,7260.9×
Oklahoma84,2611.15×
Minnesota82,3050.87×
Oregon75,6171×
Nevada75,2391.18×
Arkansas66,1021.22×
Connecticut65,2980.99×
Utah63,7471.08×
Mississippi60,7231.12×
Kansas53,3461.03×
Iowa49,6530.91×
New Mexico34,7951.05×
Nebraska31,9010.96×
Idaho28,6880.87×
West Virginia26,1240.85×
Hawaii19,3080.68×
New Hampshire18,9420.73×
Rhode Island17,8410.85×
Maine15,0910.64×
Washington, District of Columbia14,1660.71×
Delaware13,4220.74×
South Dakota12,9250.85×
Montana12,4690.68×
North Dakota12,3610.91×
Alaska8,3560.59×
Vermont7,2600.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coca-Cola audience
BrandAffinityCategory
Televisions2.14×Technology & Electronics
Food and drink1.55×Food & Beverages
United States1.72×Travel & Leisure
Video games1.9×Games
Movies1.51×Movies & TV
Friends2×Movies & TV
Computers1.66×Technology & Electronics
Outdoor recreation1.52×Sports
Android (operating system)2.01×Technology & Electronics
Rock music1.74×Music & Radio
Concurrent Versions System2.5×Technology & Electronics
Scooby-Doo3.03×Movies & TV
Instant messaging2.25×Internet & Social Media
Comedy movies1.68×Movies & TV
DirecTV2.44×Movies & TV
Pop music1.72×Music & Radio
Nature1.65×Home & Garden
Dollar General2.06×Shopping
Adventure1.92×Travel & Leisure
Final Destination2.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coca-Cola audience
TraitClusterScore
Convenience OrientationPREMIUM1.35
ExtroversionTHRILL1.28
Social Media UsageJOY1.23
Price SensitivityPREMIUM1.22
IndulgenceJOY1.21
LGBTQ+ IdentityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Coca-Cola
CountryShare
United States15.5%
Brazil11.9%
Mexico7.3%

See Coca-Cola audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Coca-Cola have in United States?

Coca-Cola has an estimated audience of 6,601,736 people in United States, concentrated in California and Texas.

What is the gender split and age of Coca-Cola fans?

44.9% of Coca-Cola fans are female, 55.1% are male, with an average age of 36.5 years.

Which brands do Coca-Cola fans like most?

Coca-Cola fans show strongest brand affinity for Televisions (2.14×), Food and drink (1.55×), and United States (1.72×) over the country average.

Where do Coca-Cola fans live in United States?

Coca-Cola fans in United States are most concentrated in California (reach 887,020), Texas (reach 875,748), and Florida (reach 496,634). These three regions account for the largest share of the active audience.

What other brands do Coca-Cola fans also like?

Beyond Coca-Cola itself, the audience over-indexes on Food and drink (1.55×), United States (1.72×), Video games (1.9×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coca-Cola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.