Outdoor recreation Audience in United States

Outdoor recreation logo

Outdoor recreation has an estimated audience of 144,015,348 people in United States. 48.1% are female, 51.9% are male, average age 39.7. Top regions: California, New York, Florida. Top brand affinities: Vocal harmony, Historic site, Goop, Grinch, Fairy godmother.

The average Outdoor recreation fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Vocal harmony, Historic site, Goop, with strongest over-indexing on Vocal harmony (15.64× the country average). Demographically, the Outdoor recreation audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Outdoor recreation fans

Demographic split for Outdoor recreation audience in United States
MetricValue
Female48.1%
Male51.9%
Average age39.7
Estimated audience size144,015,348

Audience persona

The typical Outdoor recreation fan in United States is balanced, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Outdoor recreation in United States
RegionReachAffinity
California27,630,0002.28×
New York8,866,9491.1×
Florida7,713,7500.79×
Texas6,551,5390.53×
Pennsylvania5,786,9991.19×
New Jersey4,507,8661.23×
North Carolina4,467,1391.03×
Washington4,045,9741.4×
Arizona3,849,9901.31×
Michigan2,868,2720.76×
Virginia2,637,7700.75×
Georgia2,610,3210.59×
Oregon2,441,7861.48×
Illinois2,296,1920.48×
Connecticut2,291,1441.59×
Ohio2,185,1610.49×
Arkansas2,070,0001.75×
Kansas1,980,0005.68×
Tennessee1,945,9710.67×
Indiana1,902,0590.72×
Colorado1,862,5580.82×
South Carolina1,683,8300.78×
Wisconsin1,642,2720.76×
Massachusetts1,547,6540.55×
Nevada1,539,4841.11×
Kentucky1,333,5640.74×
Alabama1,326,2940.66×
Missouri1,202,7330.52×
Maryland1,196,9570.48×
Utah1,171,9450.91×
Louisiana1,081,9570.58×
Oklahoma982,7750.61×
Minnesota969,2770.47×
Maine900,0005.62×
Idaho770,8941.07×
Mississippi659,8570.56×
New Mexico579,1800.8×
Iowa471,4680.4×
West Virginia431,5490.64×
Montana418,4971.05×
Alaska416,5331.35×
Nebraska348,1900.48×
New Hampshire285,6290.5×
Washington, District of Columbia251,1310.58×
Hawaii212,1870.34×
North Dakota159,6950.54×
Wyoming154,5190.72×
Rhode Island151,9760.33×
South Dakota133,6410.4×
Delaware126,0180.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outdoor recreation audience
BrandAffinityCategory
Vocal harmony15.64×Music & Radio
Historic site13.64×Arts & Culture
Goop16.33×Internet & Social Media
Grinch10.75×Movies & TV
Fairy godmother15.89×Literature
Hipster19.45×Politics & Society
Mathcore14.67×Music & Radio
Google Home11.01×Technology & Electronics
TV Fanatic16.94×Movies & TV
No Escape (1994 film)16.87×Movies & TV
Guitarist (magazine)15.14×Music & Radio
La Jolla12.2×Travel & Leisure
El Paso County, Colorado16.99×Travel & Leisure
Harlow15.16×Travel & Leisure
Product design2.38×Business & Career
Corona (band)6.8×Music & Radio
Gift registry14.54×Kids & Family
Hang Seng Index14.32×Business & Career
Hardik Pandya15.86×Sports
Hamden, Connecticut18.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outdoor recreation audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.38
Early Adopter MentalityPOWER1.15
Price SensitivityPREMIUM1.14
SustainabilityBALANCE1.13
Luxury OrientationPREMIUM1.11
Pet OwnershipJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Outdoor recreation
CountryShare
United States23.9%
Japan9.0%
Germany5.3%

See Outdoor recreation audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Outdoor recreation have in United States?

Outdoor recreation has an estimated audience of 144,015,348 people in United States, concentrated in California and New York.

What is the gender split and age of Outdoor recreation fans?

48.1% of Outdoor recreation fans are female, 51.9% are male, with an average age of 39.7 years.

Which brands do Outdoor recreation fans like most?

Outdoor recreation fans show strongest brand affinity for Vocal harmony (15.64×), Historic site (13.64×), and Goop (16.33×) over the country average.

Where do Outdoor recreation fans live in United States?

Outdoor recreation fans in United States are most concentrated in California (reach 27,630,000), New York (reach 8,866,949), and Florida (reach 7,713,750). These three regions account for the largest share of the active audience.

What other brands do Outdoor recreation fans also like?

Beyond Outdoor recreation itself, the audience over-indexes on Historic site (13.64×), Goop (16.33×), Grinch (10.75×), and Fairy godmother (15.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.