Rascasse Audience Intelligence

Outdoor recreation Audience in United States

A data profile of the people who buy, follow and care about Outdoor recreation in United States — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 144,015,348 people in United States.

#17among Lifestyle cluster in United States#23among Topic in United States#6in Sports

The average Outdoor recreation fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Planet Fitness, Pinterest, Diaper bag, with strongest over-indexing on Planet Fitness (2.35× the country average).

Demographically, the Outdoor recreation audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outdoor recreation fan in United States is balanced, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outdoor recreation profile in United States.

Audience size
144M
in United States
Gender
48.1%♀
51.9% male
Age
39.7
average years
Country rank
#31
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outdoor recreation fans

48.1% are female, 51.9% are male, average age 39.7.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Outdoor recreation audience in United States
MetricValue
Female48.1%
Male51.9%
Average age39.7
Estimated audience size144,015,348
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Outdoor recreation audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Outdoor recreation audience comes from United States.

Worldwide audience distribution share by country for Outdoor recreation
CountryShare
United States23.9%
Japan9.0%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outdoor recreation audience in United States is strongest.

Fig. 05

Top regions by affinity

Outdoor recreation fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~500K10.55×
02North Dakota~500K5.59×
03Kansas~2M4.89×
04Maine~900K4.76×
05Wyoming~400K2.09×
06California~28M1.89×
07South Dakota~600K1.69×
08Arkansas~1.5M1.39×
09Connecticut~2M1.36×
10Oregon~2M1.23×
11Arizona~3.5M1.17×
12Montana~500K1.15×
13Washington~3.5M1.14×
14Utah~1.5M1.08×
15Pennsylvania~5M1.03×
16New Jersey~3.5M1.02×
17New Mexico~700K0.99×
18Idaho~700K0.99×
19Nevada~1.5M0.94×
20New York~7.5M0.91×
21North Carolina~3.5M0.85×
22Mississippi~1M0.83×
23West Virginia~500K0.80×
24Rhode Island~400K0.79×
25Alabama~1.5M0.78×
26Delaware~300K0.78×
27Colorado~2M0.77×
28Hawaii~500K0.76×
29New Hampshire~400K0.76×
30Louisiana~1.5M0.75×
31Washington, District of Columbia~300K0.75×
32Kentucky~1.5M0.73×
33Nebraska~500K0.73×
34South Carolina~1.5M0.72×
35Wisconsin~1.5M0.71×
36Oklahoma~1M0.71×
37Michigan~2.5M0.69×
38Ohio~3M0.68×
39Florida~6.5M0.67×
40Indiana~2M0.67×
41Minnesota~1.5M0.67×
42Virginia~2.5M0.66×
43Tennessee~2M0.66×
44Missouri~1.5M0.64×
45Iowa~800K0.64×
46Georgia~2.5M0.61×
47Maryland~1.5M0.58×
48Illinois~2.5M0.56×
49Massachusetts~1.5M0.56×
50Texas~6M0.47×
Fig. 06

Affinity by region

Affinity by region — Outdoor recreation, United States
0.47×1.00×10.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outdoor recreation audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family2.77×
02ClarinetMusic & Radio2.75×
03SaxophoneMusic & Radio2.68×
04Planet FitnessSports2.35×
05Bass guitarMusic & Radio1.84×
06MetaphysicsBusiness & Career1.84×
07PinterestInternet & Social Media1.52×
08McDonald'sFood & Beverages1.52×
09Pizza HutFood & Beverages1.52×
10Mortgage loansBusiness & Career1.52×
11SubwayFood & Beverages1.52×
12Shopping mallsShopping1.52×
13TMZInternet & Social Media1.52×
14Domino's PizzaFood & Beverages1.52×
15RadioTechnology & Electronics1.52×
16TV talkshowsMovies & TV1.52×
17Discount storesShopping1.52×
18BeetlejuiceMovies & TV1.52×
19FedExBusiness & Career1.52×
20Electric guitarMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outdoor recreation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outdoor recreation audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.27×
Convenience OrientationPREMIUM1.25×
Community OrientationOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outdoor recreation audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Healthy LifestyleBALANCE0.93×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outdoor recreation have in United States?

Outdoor recreation has an estimated audience of 144,015,348 people in United States, concentrated in California and New York.

02

What is the gender split and age of Outdoor recreation fans?

48.1% of Outdoor recreation fans are female, 51.9% are male, with an average age of 39.7 years.

03

Which brands do Outdoor recreation fans like most?

Outdoor recreation fans show strongest brand affinity for Planet Fitness (2.35×), Pinterest (1.52×), and Diaper bag (2.77×) over the country average.

04

Where do Outdoor recreation fans live in United States?

Outdoor recreation fans in United States are most concentrated in California (reach ~28M), New York (reach ~7.5M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Outdoor recreation fans also like?

Beyond Outdoor recreation itself, the audience over-indexes on Pinterest (1.52×), Diaper bag (2.77×), McDonald's (1.52×), and Pizza Hut (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Outdoor recreation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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