Outdoor recreation Audience in Canada
Outdoor recreation has an estimated audience of 17,344,596 people in Canada. 47.8% are female, 52.2% are male, average age 40.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Bad Bunny, Jake Paul, Princess Polly, BTS, Massimo Dutti.
The average Outdoor recreation fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Bad Bunny, Jake Paul, Princess Polly, with strongest over-indexing on Bad Bunny (2.65× the country average). Demographically, the Outdoor recreation audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Outdoor recreation fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 40.5 |
| Estimated audience size | 17,344,596 |
Audience persona
The typical Outdoor recreation fan in Canada is balanced, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,170,213 | 0.99× |
| British Columbia | 2,906,059 | 1.12× |
| Quebec | 2,619,731 | 0.63× |
| Alberta | 2,064,955 | 0.96× |
| Manitoba | 540,322 | 0.83× |
| Saskatchewan | 506,418 | 0.92× |
| Nova Scotia | 472,716 | 0.91× |
| New Brunswick | 378,523 | 0.95× |
| Newfoundland and Labrador | 339,212 | 1.29× |
| Prince Edward Island | 120,448 | 1.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 2.65× | Music & Radio |
| Jake Paul | 1.72× | Internet & Social Media |
| Princess Polly | 1.82× | Fashion & Accessoires |
| BTS | 1.57× | Music & Radio |
| Massimo Dutti | 1.54× | Shopping |
| Eredivisie | 1.51× | Sports |
| tarte cosmetics | 1.55× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.14 |
| Indulgence | JOY | 1.14 |
| Mindfulness | BALANCE | 1.13 |
| Price Sensitivity | PREMIUM | 1.12 |
| Design Affinity | PREMIUM | 1.12 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
See Outdoor recreation audiences in other countries
- Outdoor recreation — Germany
- Outdoor recreation — United States
- Outdoor recreation — United Kingdom
- Outdoor recreation — France
- Outdoor recreation — Italy
- Outdoor recreation — Spain
- Outdoor recreation — Brazil
- Outdoor recreation — Japan
- Outdoor recreation — South Korea
- Outdoor recreation — India
- Outdoor recreation — Mexico
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Outdoor recreation have in Canada?
Outdoor recreation has an estimated audience of 17,344,596 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Outdoor recreation fans?
47.8% of Outdoor recreation fans are female, 52.2% are male, with an average age of 40.5 years.
Which brands do Outdoor recreation fans like most?
Outdoor recreation fans show strongest brand affinity for Bad Bunny (2.65×), Jake Paul (1.72×), and Princess Polly (1.82×) over the country average.
Where do Outdoor recreation fans live in Canada?
Outdoor recreation fans in Canada are most concentrated in Ontario (reach 7,170,213), British Columbia (reach 2,906,059), and Quebec (reach 2,619,731). These three regions account for the largest share of the active audience.
What other brands do Outdoor recreation fans also like?
Beyond Outdoor recreation itself, the audience over-indexes on Jake Paul (1.72×), Princess Polly (1.82×), BTS (1.57×), and Massimo Dutti (1.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.