Outdoor recreation Audience in Mexico
Outdoor recreation has an estimated audience of 10,758,378 people in Mexico. 46.2% are female, 53.8% are male, average age 34.4. Top brand affinities: Mobile payment, Puma, Anti-aging cream, Catholic Church, Enterprise Rent-A-Car.
Top brand affinities include Mobile payment, Puma, Anti-aging cream, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Outdoor recreation audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Outdoor recreation fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 34.4 |
| Estimated audience size | 10,758,378 |
Audience persona
The typical Outdoor recreation fan in Mexico is balanced, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Catholic Church | 2.34× | Politics & Society |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| MSN | 2.34× | News |
| Local news | 4.84× | News |
| Travel agency | 2.57× | Travel & Leisure |
| Banana | 2.34× | Food & Beverages |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Sarcasm | 2.33× | Politics & Society |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Game consoles | 1.82× | Technology & Electronics |
| Pedro Pascal | 2.27× | Movies & TV |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| El País | 2.28× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.01 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
See Outdoor recreation audiences in other countries
- Outdoor recreation — Germany
- Outdoor recreation — United States
- Outdoor recreation — United Kingdom
- Outdoor recreation — France
- Outdoor recreation — Italy
- Outdoor recreation — Spain
- Outdoor recreation — Brazil
- Outdoor recreation — Japan
- Outdoor recreation — South Korea
- Outdoor recreation — India
- Outdoor recreation — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.