Outdoor recreation Audience in Mexico
Outdoor recreation has an estimated audience of 10,758,378 people in Mexico. 46.2% are female, 53.8% are male, average age 34.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (276.55× the country average). Demographically, the Outdoor recreation audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Outdoor recreation fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 34.4 |
| Estimated audience size | 10,758,378 |
Audience persona
The typical Outdoor recreation fan in Mexico is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Outdoor recreation fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 276.55× | Shopping |
| Costa Rica | 550.89× | Travel & Leisure |
| Game consoles | 162.72× | Technology & Electronics |
| Catholic Church | 117.65× | Politics & Society |
| Mobile game | 70.21× | Games |
| Travel agency | 82.51× | Travel & Leisure |
| Sarcasm | 77.16× | Politics & Society |
| Exfoliation (cosmetology) | 177.38× | Beauty & Wellness |
| Banana | 58.82× | Food & Beverages |
| Valentine's Day | 113.49× | Kids & Family |
| Broadcasting of sports events | 80.98× | Movies & TV |
| El País | 58.82× | News |
| Dentistry | 51.95× | Business & Career |
| Love & Sex | 54.6× | Kids & Family |
| Daily Horoscope | 476.08× | Internet & Social Media |
| Freeware | 29.79× | Technology & Electronics |
| Sexology | 35.91× | Kids & Family |
| Pilsner | 48.13× | Food & Beverages |
| Orange (fruit) | 45.84× | Food & Beverages |
| Papaya | 35.14× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.22 |
| Travelling | THRILL | 21.56 |
| Urban Lifestyle | OPEN | 4.06 |
| Design Affinity | PREMIUM | 2.64 |
| Risk Appetite | THRILL | 2.57 |
| Career Orientation | POWER | 2.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
See Outdoor recreation audiences in other countries
- Outdoor recreation — Germany
- Outdoor recreation — United States
- Outdoor recreation — United Kingdom
- Outdoor recreation — France
- Outdoor recreation — Italy
- Outdoor recreation — Spain
- Outdoor recreation — Brazil
- Outdoor recreation — Japan
- Outdoor recreation — South Korea
- Outdoor recreation — India
- Outdoor recreation — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.