Outdoor recreation Audience in Italy
Outdoor recreation has an estimated audience of 31,762,196 people in Italy. 47.2% are female, 52.8% are male, average age 42.0. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
The average Outdoor recreation fan in Italy is 42.0 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Outdoor recreation audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Outdoor recreation fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 42.0 |
| Estimated audience size | 31,762,196 |
Audience persona
The typical Outdoor recreation fan in Italy is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,010,296 | 0.72× |
| Lazio | 1,813,155 | 0.47× |
| Campania | 1,705,139 | 0.48× |
| Sicilia | 1,636,586 | 0.59× |
| Veneto | 1,604,042 | 0.64× |
| Tuscany | 1,458,554 | 0.69× |
| Piedmont | 1,396,214 | 0.59× |
| Puglia | 1,292,375 | 0.59× |
| Emilia-Romagna | 1,264,792 | 0.49× |
| Calabria | 976,790 | 1× |
| Sardinia | 961,482 | 1.08× |
| Trentino-Alto Adige/Südtirol | 834,638 | 1.76× |
| Friuli-Venezia Giulia | 827,294 | 1.38× |
| Abruzzo | 784,410 | 1.12× |
| Liguria | 752,538 | 0.84× |
| Umbria | 714,825 | 1.65× |
| Marche | 707,345 | 0.89× |
| Basilicata | 402,638 | 3.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.48 |
| Extroversion | THRILL | 1.46 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Career Orientation | POWER | 1.23 |
| Early Adopter Mentality | POWER | 1.2 |
| Spirituality | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
See Outdoor recreation audiences in other countries
- Outdoor recreation — Germany
- Outdoor recreation — United States
- Outdoor recreation — United Kingdom
- Outdoor recreation — France
- Outdoor recreation — Spain
- Outdoor recreation — Brazil
- Outdoor recreation — Japan
- Outdoor recreation — South Korea
- Outdoor recreation — India
- Outdoor recreation — Canada
- Outdoor recreation — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Outdoor recreation have in Italy?
Outdoor recreation has an estimated audience of 31,762,196 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Outdoor recreation fans?
47.2% of Outdoor recreation fans are female, 52.8% are male, with an average age of 42.0 years.
Which brands do Outdoor recreation fans like most?
Outdoor recreation fans show strongest brand affinity for Leggo (107.07×), ANSA.it (73.81×), and Lercio (90.33×) over the country average.
Where do Outdoor recreation fans live in Italy?
Outdoor recreation fans in Italy are most concentrated in Lombardy (reach 4,010,296), Lazio (reach 1,813,155), and Campania (reach 1,705,139). These three regions account for the largest share of the active audience.
What other brands do Outdoor recreation fans also like?
Beyond Outdoor recreation itself, the audience over-indexes on ANSA.it (73.81×), Lercio (90.33×), Irama (74.46×), and Nelson Mandela (81.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.