A data profile of the people who buy, follow and care about Outdoor recreation in Italy — modelled from more than twelve digital signal sources. Outdoor recreation has an estimated audience of 31,762,196 people in Italy.
The average Outdoor recreation fan in Italy is 42.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Robert Redford, DAZN, Brazil national football team, with strongest over-indexing on Robert Redford (1.8× the country average).
Demographically, the Outdoor recreation audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Outdoor recreation fan in Italy is balanced, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Outdoor recreation profile in Italy.
47.2% are female, 52.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 42.0 |
| Estimated audience size | 31,762,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Outdoor recreation audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 9.0% |
| Germany | 5.3% |
Where the Outdoor recreation audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~400K | 1.22× | |
| 02 | Trentino-Alto Adige/Südtirol | ~700K | 1.12× | |
| 03 | Umbria | ~600K | 1.07× | |
| 04 | Friuli-Venezia Giulia | ~600K | 1.05× | |
| 05 | Sardinia | ~900K | 1.01× | |
| 06 | Abruzzo | ~700K | 1.01× | |
| 07 | Calabria | ~1M | 1.00× | |
| 08 | Marche | ~800K | 0.99× | |
| 09 | Liguria | ~900K | 0.98× | |
| 10 | Sicilia | ~2.5M | 0.94× | |
| 11 | Puglia | ~2M | 0.94× | |
| 12 | Tuscany | ~2M | 0.94× | |
| 13 | Veneto | ~2.5M | 0.93× | |
| 14 | Piedmont | ~2M | 0.93× | |
| 15 | Campania | ~3.5M | 0.91× | |
| 16 | Emilia-Romagna | ~2.5M | 0.91× | |
| 17 | Lazio | ~3.5M | 0.87× | |
| 18 | Lombardy | ~5M | 0.86× |
The strongest cross-interests of the Outdoor recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yvonne Strahovski | Movies & TV | 2.08× | ||
| 02 | Secret Escapes | Travel & Leisure | 2.04× | ||
| 03 | Jake Paul | Internet & Social Media | 1.97× | ||
| 04 | Stephen Curry | Sports | 1.95× | ||
| 05 | Maluma (singer) | Music & Radio | 1.93× | ||
| 06 | Target Corporation | Shopping | 1.92× | ||
| 07 | Red Velvet (band) | Music & Radio | 1.83× | ||
| 08 | Robert Redford | Movies & TV | 1.80× | ||
| 09 | Bill Murray | Movies & TV | 1.79× | ||
| 10 | Deutsche Eishockey Liga | Sports | 1.74× | ||
| 11 | DAZN | Movies & TV | 1.72× | ||
| 12 | Fairy Tail | Literature | 1.67× | ||
| 13 | Planet Fitness | Sports | 1.67× | ||
| 14 | Brazil national football team | Sports | 1.63× | ||
| 15 | Webtoon | Internet & Social Media | 1.63× | ||
| 16 | Depop | Fashion & Accessoires | 1.60× | ||
| 17 | The Witcher | Games | 1.57× | ||
| 18 | Hunter × Hunter | Literature | 1.57× | ||
| 19 | Jane Fonda | Movies & TV | 1.52× | ||
| 20 | Jodie Foster | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.20× | |
| Community Orientation | OPEN | 1.17× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.80× | |
| Creativity | OPEN | 0.86× |
Outdoor recreation has an estimated audience of 31,762,196 people in Italy, concentrated in Lombardy and Lazio.
47.2% of Outdoor recreation fans are female, 52.8% are male, with an average age of 42.0 years.
Outdoor recreation fans show strongest brand affinity for Robert Redford (1.8×), DAZN (1.72×), and Brazil national football team (1.63×) over the country average.
Outdoor recreation fans in Italy are most concentrated in Lombardy (reach ~5M), Lazio (reach ~3.5M), and Campania (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Outdoor recreation itself, the audience over-indexes on DAZN (1.72×), Brazil national football team (1.63×), The Witcher (1.57×), and Target Corporation (1.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Outdoor recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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