Movies Audience in Italy
Movies has an estimated audience of 37,585,509 people in Italy. 52.0% are female, 48.0% are male, average age 41.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Eyelid, Pacific Crest Trail, Contemporary Ceramics, Eyelashes Regrow, Ritz-Carlton Hotel Company.
The average Movies fan in Italy is 41.5 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Eyelid, Pacific Crest Trail, Contemporary Ceramics, with strongest over-indexing on Eyelid (2.84× the country average). Demographically, the Movies audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 19 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Movies fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.5 |
| Estimated audience size | 37,585,509 |
Audience persona
The typical Movies fan in Italy is balanced, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Eyelid.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,762,500 | 1.28× |
| Lazio | 5,065,604 | 1.1× |
| Campania | 4,051,399 | 0.96× |
| Sicilia | 2,914,557 | 0.89× |
| Emilia-Romagna | 2,910,546 | 0.95× |
| Piedmont | 2,816,707 | 1.01× |
| Veneto | 2,534,170 | 0.85× |
| Puglia | 2,211,927 | 0.85× |
| Tuscany | 2,073,691 | 0.83× |
| Marche | 1,098,788 | 2.6× |
| Calabria | 974,668 | 0.85× |
| Liguria | 782,893 | 0.74× |
| Sardinia | 710,725 | 0.67× |
| Friuli-Venezia Giulia | 647,282 | 0.91× |
| Trentino-Alto Adige/Südtirol | 618,933 | 0.87× |
| Abruzzo | 614,232 | 0.74× |
| Umbria | 490,598 | 0.81× |
| Molise | 209,138 | 1.76× |
| Aosta Valley | 29,387 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelid | 2.84× | Beauty & Wellness |
| Pacific Crest Trail | 3.53× | Travel & Leisure |
| Contemporary Ceramics | 1.68× | Arts & Culture |
| Eyelashes Regrow | 1.75× | Beauty & Wellness |
| Ritz-Carlton Hotel Company | 1.52× | Travel & Leisure |
| CorePower Yoga | 1.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.5 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Community Orientation | OPEN | 1.41 |
| Career Orientation | POWER | 1.27 |
| Risk Appetite | THRILL | 1.23 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
See Movies audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Clothing (37,348,676)
Frequently asked questions
How many fans does Movies have in Italy?
Movies has an estimated audience of 37,585,509 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Movies fans?
52.0% of Movies fans are female, 48.0% are male, with an average age of 41.5 years.
Which brands do Movies fans like most?
Movies fans show strongest brand affinity for Eyelid (2.84×), Pacific Crest Trail (3.53×), and Contemporary Ceramics (1.68×) over the country average.
Where do Movies fans live in Italy?
Movies fans in Italy are most concentrated in Lombardy (reach 7,762,500), Lazio (reach 5,065,604), and Campania (reach 4,051,399). These three regions account for the largest share of the active audience.
What other brands do Movies fans also like?
Beyond Movies itself, the audience over-indexes on Pacific Crest Trail (3.53×), Contemporary Ceramics (1.68×), Eyelashes Regrow (1.75×), and Ritz-Carlton Hotel Company (1.52×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.