A data profile of the people who buy, follow and care about Clothing in Italy — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 37,348,675 people in Italy.
The average Clothing fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Italian hip hop, Punk fashion, Blake Lively, with strongest over-indexing on Italian hip hop (1.5× the country average).
Demographically, the Clothing audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Clothing fan in Italy is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Italian hip hop.
The key figures that characterise the Clothing profile in Italy.
56.1% are female, 43.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 42.2 |
| Estimated audience size | 37,348,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Clothing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~3M | 1.55× | |
| 02 | Trentino-Alto Adige/Südtirol | ~800K | 1.37× | |
| 03 | Lazio | ~5.5M | 1.27× | |
| 04 | Lombardy | ~8M | 1.20× | |
| 05 | Veneto | ~3.5M | 1.20× | |
| 06 | Sicilia | ~4M | 1.19× | |
| 07 | Campania | ~5M | 1.15× | |
| 08 | Puglia | ~3M | 1.12× | |
| 09 | Friuli-Venezia Giulia | ~700K | 0.99× | |
| 10 | Liguria | ~1M | 0.97× | |
| 11 | Aosta Valley | ~90K | 0.97× | |
| 12 | Sardinia | ~1M | 0.96× | |
| 13 | Basilicata | ~300K | 0.96× | |
| 14 | Emilia-Romagna | ~3M | 0.93× | |
| 15 | Piedmont | ~2.5M | 0.92× | |
| 16 | Umbria | ~600K | 0.91× | |
| 17 | Molise | ~200K | 0.88× | |
| 18 | Marche | ~700K | 0.78× | |
| 19 | Abruzzo | ~600K | 0.78× | |
| 20 | Calabria | ~900K | 0.77× |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allkpop | Music & Radio | 2.03× | ||
| 02 | Colombia national football team | Sports | 1.85× | ||
| 03 | Blake Lively | Movies & TV | 1.80× | ||
| 04 | Berserk (manga) | Literature | 1.78× | ||
| 05 | Nintendo DS | Games | 1.77× | ||
| 06 | Gaza Strip | Travel & Leisure | 1.76× | ||
| 07 | BTS | Music & Radio | 1.71× | ||
| 08 | Konami | Games | 1.68× | ||
| 09 | Street Fighter | Games | 1.61× | ||
| 10 | Feyenoord | Sports | 1.61× | ||
| 11 | Depop | Fashion & Accessoires | 1.60× | ||
| 12 | Football Manager | Games | 1.60× | ||
| 13 | Game Boy | Games | 1.60× | ||
| 14 | FXCM | Business & Career | 1.58× | ||
| 15 | Algorithmic trading | Business & Career | 1.57× | ||
| 16 | Punk fashion | Fashion & Accessoires | 1.56× | ||
| 17 | Fighting game | Games | 1.54× | ||
| 18 | forex trader | Business & Career | 1.54× | ||
| 19 | Pro TV | Movies & TV | 1.54× | ||
| 20 | Italian hip hop | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.92× | |
| Risk Appetite | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Urban Lifestyle | OPEN | 0.78× |
Clothing has an estimated audience of 37,348,675 people in Italy, concentrated in Lombardy and Lazio.
56.1% of Clothing fans are female, 43.9% are male, with an average age of 42.2 years.
Clothing fans show strongest brand affinity for Italian hip hop (1.5×), Punk fashion (1.56×), and Blake Lively (1.8×) over the country average.
Clothing fans in Italy are most concentrated in Lombardy (reach ~8M), Lazio (reach ~5.5M), and Campania (reach ~5M). These three regions account for the largest share of the active audience.
Beyond Clothing itself, the audience over-indexes on Punk fashion (1.56×), Blake Lively (1.8×), BTS (1.71×), and Gaza Strip (1.76×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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