Clothing Audience in Italy
Clothing has an estimated audience of 37,348,675 people in Italy. 56.1% are female, 43.9% are male, average age 42.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Italian hip hop, Punk fashion, Blake Lively, BTS, Gaza Strip.
The average Clothing fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Italian hip hop, Punk fashion, Blake Lively, with strongest over-indexing on Italian hip hop (1.5× the country average). Demographically, the Clothing audience skews more female with an average age of 42.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Clothing fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 42.2 |
| Estimated audience size | 37,348,675 |
Audience persona
The typical Clothing fan in Italy is more female, around 42.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Italian hip hop.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,762,500 | 1.2× |
| Lazio | 5,400,000 | 1.28× |
| Campania | 4,857,417 | 1.16× |
| Sicilia | 3,825,000 | 1.21× |
| Veneto | 3,487,500 | 1.22× |
| Puglia | 2,929,550 | 1.14× |
| Tuscany | 2,925,000 | 1.59× |
| Emilia-Romagna | 2,798,153 | 0.92× |
| Piedmont | 2,500,687 | 0.91× |
| Liguria | 1,002,159 | 0.96× |
| Sardinia | 994,638 | 0.95× |
| Trentino-Alto Adige/Südtirol | 834,638 | 1.46× |
| Calabria | 739,003 | 0.65× |
| Friuli-Venezia Giulia | 697,979 | 0.99× |
| Marche | 644,366 | 0.69× |
| Abruzzo | 541,983 | 0.66× |
| Umbria | 515,079 | 0.85× |
| Basilicata | 309,907 | 0.91× |
| Aosta Valley | 83,769 | 0.88× |
| Molise | 67,974 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Italian hip hop | 1.5× | Music & Radio |
| Punk fashion | 1.56× | Fashion & Accessoires |
| Blake Lively | 1.8× | Movies & TV |
| BTS | 1.71× | Music & Radio |
| Gaza Strip | 1.76× | Travel & Leisure |
| FXCM | 1.58× | Business & Career |
| Fighting game | 1.54× | Games |
| forex trader | 1.54× | Business & Career |
| Allkpop | 2.03× | Music & Radio |
| Street Fighter | 1.61× | Games |
| Colombia national football team | 1.85× | Sports |
| Depop | 1.6× | Fashion & Accessoires |
| Feyenoord | 1.61× | Sports |
| Berserk (manga) | 1.78× | Literature |
| Football Manager | 1.6× | Games |
| Algorithmic trading | 1.57× | Business & Career |
| Game Boy | 1.6× | Games |
| Gong Yoo | 2.16× | Movies & TV |
| Nintendo DS | 1.77× | Games |
| Konami | 1.68× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.52 |
| Extroversion | THRILL | 1.52 |
| Community Orientation | OPEN | 1.49 |
| Social Media Usage | JOY | 1.22 |
| Luxury Orientation | PREMIUM | 1.2 |
| Risk Appetite | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
See Clothing audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Clothing have in Italy?
Clothing has an estimated audience of 37,348,675 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Clothing fans?
56.1% of Clothing fans are female, 43.9% are male, with an average age of 42.2 years.
Which brands do Clothing fans like most?
Clothing fans show strongest brand affinity for Italian hip hop (1.5×), Punk fashion (1.56×), and Blake Lively (1.8×) over the country average.
Where do Clothing fans live in Italy?
Clothing fans in Italy are most concentrated in Lombardy (reach 7,762,500), Lazio (reach 5,400,000), and Campania (reach 4,857,417). These three regions account for the largest share of the active audience.
What other brands do Clothing fans also like?
Beyond Clothing itself, the audience over-indexes on Punk fashion (1.56×), Blake Lively (1.8×), BTS (1.71×), and Gaza Strip (1.76×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.