A data profile of the people who buy, follow and care about Italian hip hop in Italy — modelled from more than twelve digital signal sources. Italian hip hop has an estimated audience of 2,351,618 people in Italy.
Italian hip hop has an estimated audience of 2,351,618 people in Italy. 43.9% are female, 56.1% are male, average age 29.4. Top brand affinities: Old-school hip hop, Underground hip hop, Marracash, A.C. Milan, Physical fitness.
Top brand affinities include Old-school hip hop, Underground hip hop, Marracash, with strongest over-indexing on Old-school hip hop (20.67× the country average).
Demographically, the Italian hip hop audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Italian hip hop fan in Italy is more male, around 29.4 years old, with strong Extroversion tendencies and a notable affinity for Old-school hip hop.
The key figures that characterise the Italian hip hop profile in Italy.
43.9% are female, 56.1% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 29.4 |
| Estimated audience size | 2,351,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 25% | |
| 30-39 | 13% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Italian hip hop audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 89.5% |
| Brazil | 2.4% |
| United States | 2.1% |
The strongest cross-interests of the Italian hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Old-school hip hop | Music & Radio | 20.67× | ||
| 02 | Marracash | Music & Radio | 9.15× | ||
| 03 | Underground hip hop | Music & Radio | 7.86× | ||
| 04 | Breaking Bad | Movies & TV | 6.44× | ||
| 05 | Korean drama | Movies & TV | 5.92× | ||
| 06 | Local news | News | 4.86× | ||
| 07 | Hair Extensions | Beauty & Wellness | 4.18× | ||
| 08 | Emotional intelligence | Health | 4.04× | ||
| 09 | Hoodie | Fashion & Accessoires | 3.58× | ||
| 10 | Michael Jackson | Music & Radio | 2.78× | ||
| 11 | Streetwear | Fashion & Accessoires | 2.45× | ||
| 12 | Tuttosport | Sports | 2.25× | ||
| 13 | Ryanair | Travel & Leisure | 2.17× | ||
| 14 | A.C. Milan | Sports | 2.16× | ||
| 15 | Luxury goods | Fashion & Accessoires | 1.84× | ||
| 16 | Physical fitness | Sports | 1.79× | ||
| 17 | La Gazzetta dello Sport | Sports | 1.77× | ||
| 18 | FIFA World Cup | Sports | 1.62× | ||
| 19 | Vehicles | Cars & Mobility | 1.54× | ||
| 20 | Clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.78× | |
| Early Adopter Mentality | POWER | 1.59× | |
| Risk Appetite | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Community Orientation | OPEN | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Italian hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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