A data profile of the people who buy, follow and care about Hoodie in Italy — modelled from more than twelve digital signal sources. Hoodie has an estimated audience of 5,611,825 people in Italy.
The average Hoodie fan in Italy is 37.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Sweater, Sleeve, Food, with strongest over-indexing on Sweater (4.11× the country average).
Demographically, the Hoodie audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hoodie fan in Italy is more female, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sweater.
The key figures that characterise the Hoodie profile in Italy.
62.8% are female, 37.2% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 37.8 |
| Estimated audience size | 5,611,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Hoodie audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 7.6% |
| China | 4.9% |
Where the Hoodie audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 2.00× | |
| 02 | Lombardy | ~1.5M | 1.46× | |
| 03 | Veneto | ~500K | 1.17× | |
| 04 | Tuscany | ~400K | 1.12× | |
| 05 | Piedmont | ~500K | 1.09× | |
| 06 | Emilia-Romagna | ~500K | 1.07× | |
| 07 | Lazio | ~700K | 1.06× | |
| 08 | Marche | ~100K | 1.02× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 10 | Liguria | ~200K | 0.97× | |
| 11 | Puglia | ~400K | 0.95× | |
| 12 | Aosta Valley | ~10K | 0.93× | |
| 13 | Campania | ~600K | 0.91× | |
| 14 | Sicilia | ~400K | 0.91× | |
| 15 | Umbria | ~80K | 0.91× | |
| 16 | Molise | ~20K | 0.91× | |
| 17 | Abruzzo | ~100K | 0.89× | |
| 18 | Basilicata | ~40K | 0.87× | |
| 19 | Calabria | ~100K | 0.86× | |
| 20 | Sardinia | ~100K | 0.83× |
The strongest cross-interests of the Hoodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Punk fashion | Fashion & Accessoires | 6.42× | ||
| 02 | Western wear | Fashion & Accessoires | 4.74× | ||
| 03 | Sleeve | Fashion & Accessoires | 4.70× | ||
| 04 | Outerwear | Fashion & Accessoires | 4.70× | ||
| 05 | Social shopping | Shopping | 4.23× | ||
| 06 | Sweater | Fashion & Accessoires | 4.11× | ||
| 07 | Sportswear (fashion) | Fashion & Accessoires | 3.86× | ||
| 08 | Drop shipping | Shopping | 3.51× | ||
| 09 | Dress shirt | Fashion & Accessoires | 3.40× | ||
| 10 | Uniqlo | Shopping | 3.14× | ||
| 11 | Foot Locker | Shopping | 3.04× | ||
| 12 | Jacket | Fashion & Accessoires | 2.98× | ||
| 13 | Stradivarius | Shopping | 2.88× | ||
| 14 | Shirt | Fashion & Accessoires | 2.78× | ||
| 15 | Coat (clothing) | Fashion & Accessoires | 2.73× | ||
| 16 | Sneakers (footwear) | Fashion & Accessoires | 2.52× | ||
| 17 | Streetwear | Fashion & Accessoires | 2.33× | ||
| 18 | Trousers | Fashion & Accessoires | 1.93× | ||
| 19 | Undergarment | Fashion & Accessoires | 1.75× | ||
| 20 | Food | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.00× | |
| Quality Awareness | PREMIUM | 1.39× | |
| Luxury Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.60× | |
| Tradition | CONSERVATISM | 0.62× | |
| Career Orientation | POWER | 0.68× |
Hoodie has an estimated audience of 5,611,825 people in Italy, concentrated in Lombardy and Lazio.
62.8% of Hoodie fans are female, 37.2% are male, with an average age of 37.8 years.
Hoodie fans show strongest brand affinity for Sweater (4.11×), Sleeve (4.7×), and Food (1.54×) over the country average.
Hoodie fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hoodie itself, the audience over-indexes on Sleeve (4.7×), Food (1.54×), Western wear (4.74×), and Punk fashion (6.42×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hoodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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