A data profile of the people who buy, follow and care about Hoodie in United Kingdom — modelled from more than twelve digital signal sources. Hoodie has an estimated audience of 5,338,079 people in United Kingdom.
The average Hoodie fan in United Kingdom is 40.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Shirt, Sweater, Drop shipping, with strongest over-indexing on Shirt (1.54× the country average).
Demographically, the Hoodie audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hoodie fan in United Kingdom is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Shirt.
The key figures that characterise the Hoodie profile in United Kingdom.
55.8% are female, 44.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 40.5 |
| Estimated audience size | 5,338,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Hoodie audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 7.6% |
| China | 4.9% |
Where the Hoodie audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~900K | 1.61× | |
| 02 | Northern Ireland | ~200K | 1.15× | |
| 03 | East Midlands | ~400K | 1.13× | |
| 04 | South West | ~500K | 1.06× | |
| 05 | Scotland | ~500K | 1.03× | |
| 06 | Wales | ~300K | 1.02× | |
| 07 | East of England | ~500K | 0.98× | |
| 08 | North East | ~200K | 0.96× | |
| 09 | South East | ~600K | 0.90× | |
| 10 | Greater London | ~600K | 0.80× | |
| 11 | Yorkshire and the Humber | ~300K | 0.80× | |
| 12 | England | ~4M | 0.79× | |
| 13 | West Midlands | ~200K | 0.77× |
The strongest cross-interests of the Hoodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mission: Impossible | Movies & TV | 2.92× | ||
| 02 | Sweatpants | Fashion & Accessoires | 2.19× | ||
| 03 | C.P. Company | Fashion & Accessoires | 2.13× | ||
| 04 | Sweater | Fashion & Accessoires | 1.95× | ||
| 05 | Punk fashion | Fashion & Accessoires | 1.94× | ||
| 06 | Tracksuit | Fashion & Accessoires | 1.94× | ||
| 07 | FootAsylum | Fashion & Accessoires | 1.85× | ||
| 08 | Sportswear (fashion) | Fashion & Accessoires | 1.82× | ||
| 09 | Vest | Fashion & Accessoires | 1.69× | ||
| 10 | Stone Island | Fashion & Accessoires | 1.68× | ||
| 11 | Carhartt | Fashion & Accessoires | 1.67× | ||
| 12 | Size? | Shopping | 1.66× | ||
| 13 | Jamiroquai | Music & Radio | 1.64× | ||
| 14 | Drop shipping | Shopping | 1.59× | ||
| 15 | Grime (music) | Music & Radio | 1.58× | ||
| 16 | Foot Locker | Shopping | 1.56× | ||
| 17 | Shirt | Fashion & Accessoires | 1.54× | ||
| 18 | Top (clothing) | Fashion & Accessoires | 1.54× | ||
| 19 | Zipper | Fashion & Accessoires | 1.53× | ||
| 20 | Stussy | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.01× | |
| Creativity | OPEN | 1.00× | |
| Early Adopter Mentality | POWER | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Indulgence | JOY | 0.68× | |
| Risk Appetite | THRILL | 0.70× |
Hoodie has an estimated audience of 5,338,079 people in United Kingdom, concentrated in England and North West.
55.8% of Hoodie fans are female, 44.2% are male, with an average age of 40.5 years.
Hoodie fans show strongest brand affinity for Shirt (1.54×), Sweater (1.95×), and Drop shipping (1.59×) over the country average.
Hoodie fans in United Kingdom are most concentrated in England (reach ~4M), North West (reach ~900K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hoodie itself, the audience over-indexes on Sweater (1.95×), Drop shipping (1.59×), Mission: Impossible (2.92×), and Sportswear (fashion) (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hoodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.