A data profile of the people who buy, follow and care about Sportswear (fashion) in United Kingdom — modelled from more than twelve digital signal sources. Sportswear (fashion) has an estimated audience of 4,090,000 people in United Kingdom.
The average Sportswear (fashion) fan in United Kingdom is 39.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Skechers, Sneaker collecting, Drop shipping, with strongest over-indexing on Skechers (8.54× the country average).
Demographically, the Sportswear (fashion) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sportswear (fashion) fan in United Kingdom is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Skechers.
The key figures that characterise the Sportswear (fashion) profile in United Kingdom.
58.7% are female, 41.3% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 39.7 |
| Estimated audience size | 4,090,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Sportswear (fashion) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 5.8% |
| Italy | 4.9% |
Where the Sportswear (fashion) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.29× | |
| 02 | England | ~3M | 1.20× | |
| 03 | Yorkshire and the Humber | ~400K | 1.20× | |
| 04 | East of England | ~400K | 1.11× | |
| 05 | South East | ~600K | 1.04× | |
| 06 | North East | ~200K | 1.01× | |
| 07 | Wales | ~200K | 0.96× | |
| 08 | Northern Ireland | ~100K | 0.95× | |
| 09 | Scotland | ~300K | 0.94× | |
| 10 | East Midlands | ~300K | 0.92× | |
| 11 | South West | ~300K | 0.88× | |
| 12 | North West | ~300K | 0.73× |
The strongest cross-interests of the Sportswear (fashion) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skechers | Fashion & Accessoires | 8.54× | ||
| 02 | Sneaker collecting | Fashion & Accessoires | 7.04× | ||
| 03 | Stone Island | Fashion & Accessoires | 6.31× | ||
| 04 | Child development | Business & Career | 4.83× | ||
| 05 | US Open (tennis) | Sports | 4.64× | ||
| 06 | Rugby sevens | Sports | 4.40× | ||
| 07 | Pandora | Fashion & Accessoires | 4.34× | ||
| 08 | Drop shipping | Shopping | 3.99× | ||
| 09 | Milan | Travel & Leisure | 3.59× | ||
| 10 | New Balance | Fashion & Accessoires | 3.56× | ||
| 11 | Mango | Shopping | 3.55× | ||
| 12 | Ralph Lauren | Fashion & Accessoires | 3.21× | ||
| 13 | High-net-worth individual | Business & Career | 3.15× | ||
| 14 | Expensive Taste | Business & Career | 2.72× | ||
| 15 | Haute couture | Fashion & Accessoires | 2.61× | ||
| 16 | Uniqlo | Shopping | 2.31× | ||
| 17 | The Championships, Wimbledon | Sports | 2.13× | ||
| 18 | Superdrug | Shopping | 1.94× | ||
| 19 | Manchester United F.C. | Sports | 1.84× | ||
| 20 | FIFA World Cup | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| Indulgence | JOY | 1.79× | |
| Price Sensitivity | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.82× | |
| Pet Ownership | JOY | 0.82× |
Sportswear (fashion) has an estimated audience of 4,090,000 people in United Kingdom, concentrated in England and South East.
58.7% of Sportswear (fashion) fans are female, 41.3% are male, with an average age of 39.7 years.
Sportswear (fashion) fans show strongest brand affinity for Skechers (8.54×), Sneaker collecting (7.04×), and Drop shipping (3.99×) over the country average.
Sportswear (fashion) fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sportswear (fashion) itself, the audience over-indexes on Sneaker collecting (7.04×), Drop shipping (3.99×), Manchester United F.C. (1.84×), and Child development (4.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sportswear (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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