A data profile of the people who buy, follow and care about New Balance in United Kingdom — modelled from more than twelve digital signal sources. New Balance has an estimated audience of 5,551,930 people in United Kingdom.
The average New Balance fan in United Kingdom is 36.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Manchester United F.C., with strongest over-indexing on FIFA World Cup 2026 (2.03× the country average).
Demographically, the New Balance audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical New Balance fan in United Kingdom is balanced, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the New Balance profile in United Kingdom.
50.9% are female, 49.1% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 36.6 |
| Estimated audience size | 5,551,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide New Balance audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.1% |
| Italy | 5.1% |
Where the New Balance audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.70× | |
| 02 | Greater London | ~1M | 1.37× | |
| 03 | Northern Ireland | ~200K | 1.14× | |
| 04 | Scotland | ~500K | 1.06× | |
| 05 | East of England | ~500K | 1.02× | |
| 06 | East Midlands | ~400K | 0.94× | |
| 07 | England | ~4M | 0.93× | |
| 08 | South East | ~700K | 0.88× | |
| 09 | Wales | ~300K | 0.86× | |
| 10 | North East | ~200K | 0.86× | |
| 11 | South West | ~400K | 0.77× | |
| 12 | Yorkshire and the Humber | ~300K | 0.75× | |
| 13 | West Midlands | ~200K | 0.72× |
The strongest cross-interests of the New Balance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportswear (fashion) | Fashion & Accessoires | 3.56× | ||
| 02 | Sneakers (footwear) | Fashion & Accessoires | 2.55× | ||
| 03 | JD Sports | Shopping | 2.30× | ||
| 04 | Rugby union | Sports | 2.20× | ||
| 05 | Wembley Stadium | Sports | 2.17× | ||
| 06 | Manchester City F.C. | Sports | 2.17× | ||
| 07 | Sports Direct | Fashion & Accessoires | 2.17× | ||
| 08 | FIFA World Cup 2026 | Sports | 2.03× | ||
| 09 | Paddy Power | Games | 2.00× | ||
| 10 | Sportswear (activewear) | Fashion & Accessoires | 1.98× | ||
| 11 | UEFA Champions League | Sports | 1.93× | ||
| 12 | Betfred | Games | 1.90× | ||
| 13 | FIFA World Cup | Sports | 1.87× | ||
| 14 | Manchester United F.C. | Sports | 1.84× | ||
| 15 | BBC Sport | Sports | 1.82× | ||
| 16 | Hip hop music | Music & Radio | 1.82× | ||
| 17 | Soccer | Sports | 1.79× | ||
| 18 | Liverpool F.C. | Sports | 1.78× | ||
| 19 | Premier League | Sports | 1.76× | ||
| 20 | Footwear | Fashion & Accessoires | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.64× | |
| Luxury Orientation | PREMIUM | 1.63× | |
| Sports Activity | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.87× |
New Balance's target market in United Kingdom covers an estimated 5,551,930 people, concentrated in England and North West.
50.9% of the New Balance audience are female, 49.1% are male, with an average age of 36.6 years.
New Balance fans show strongest brand affinity for FIFA World Cup 2026 (2.03×), FIFA World Cup (1.87×), and Manchester United F.C. (1.84×) over the country average.
New Balance fans in United Kingdom are most concentrated in England (reach ~4M), North West (reach ~1M), and Greater London (reach ~1M). These three regions account for the largest share of the active audience.
Beyond New Balance itself, the audience over-indexes on FIFA World Cup (1.87×), Manchester United F.C. (1.84×), Wembley Stadium (2.17×), and Manchester City F.C. (2.17×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for New Balance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.