A data profile of the people who buy, follow and care about Sneakers (footwear) in United Kingdom — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 10,290,579 people in United Kingdom.
The average Sneakers (footwear) fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include WhatsApp, New Balance, Wikipedia, with strongest over-indexing on WhatsApp (1.67× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sneakers (footwear) fan in United Kingdom is more female, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Sneakers (footwear) profile in United Kingdom.
57.1% are female, 42.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.3 |
| Estimated audience size | 10,290,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Sneakers (footwear) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
Where the Sneakers (footwear) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~7.5M | 1.80× | |
| 02 | West Midlands | ~600K | 1.43× | |
| 03 | Yorkshire and the Humber | ~1M | 1.26× | |
| 04 | East of England | ~1M | 1.14× | |
| 05 | South East | ~1.5M | 1.10× | |
| 06 | North East | ~400K | 1.07× | |
| 07 | Scotland | ~800K | 0.82× | |
| 08 | East Midlands | ~600K | 0.80× | |
| 09 | Northern Ireland | ~200K | 0.79× | |
| 10 | South West | ~700K | 0.78× | |
| 11 | Wales | ~400K | 0.68× | |
| 12 | North West | ~600K | 0.52× |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 3.77× | ||
| 02 | Stone Island | Fashion & Accessoires | 3.74× | ||
| 03 | FootAsylum | Fashion & Accessoires | 3.20× | ||
| 04 | Foot Locker | Shopping | 2.90× | ||
| 05 | Skechers | Fashion & Accessoires | 2.79× | ||
| 06 | New Balance | Fashion & Accessoires | 2.55× | ||
| 07 | Sneaker collecting | Fashion & Accessoires | 2.53× | ||
| 08 | ASICS | Fashion & Accessoires | 2.40× | ||
| 09 | Mother's Day | Kids & Family | 1.88× | ||
| 10 | Streetwear | Fashion & Accessoires | 1.84× | ||
| 11 | Uniqlo | Shopping | 1.76× | ||
| 12 | Nike | Fashion & Accessoires | 1.74× | ||
| 13 | Betfair | Games | 1.73× | ||
| 14 | Esso | Cars & Mobility | 1.68× | ||
| 15 | Internet & Social Media | 1.67× | |||
| 16 | Adidas | Fashion & Accessoires | 1.65× | ||
| 17 | Wikipedia | Internet & Social Media | 1.64× | ||
| 18 | Drop shipping | Shopping | 1.61× | ||
| 19 | Refrigerator | Home & Garden | 1.60× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.60× | |
| Indulgence | JOY | 1.40× | |
| Luxury Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.62× | |
| Tradition | CONSERVATISM | 0.69× | |
| Pet Ownership | JOY | 0.76× |
Sneakers (footwear) has an estimated audience of 10,290,579 people in United Kingdom, concentrated in England and South East.
57.1% of Sneakers (footwear) fans are female, 42.9% are male, with an average age of 42.3 years.
Sneakers (footwear) fans show strongest brand affinity for WhatsApp (1.67×), New Balance (2.55×), and Wikipedia (1.64×) over the country average.
Sneakers (footwear) fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Sneakers (footwear) itself, the audience over-indexes on New Balance (2.55×), Wikipedia (1.64×), Stone Island (3.74×), and Skechers (2.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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