Sneakers (footwear) Audience in United Kingdom
Sneakers (footwear) has an estimated audience of 10,290,579 people in United Kingdom. 57.1% are female, 42.9% are male, average age 42.3. Top regions: England, South East, East of England. Top brand affinities: Manchester United F.C., Expensive Taste, Purchase discount, Manchester City F.C., DeviantArt.
The average Sneakers (footwear) fan in United Kingdom is 42.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Manchester United F.C., Expensive Taste, Purchase discount, with strongest over-indexing on Manchester United F.C. (1.81× the country average). Demographically, the Sneakers (footwear) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sneakers (footwear) fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.3 |
| Estimated audience size | 10,290,579 |
Audience persona
The typical Sneakers (footwear) fan in United Kingdom is more female, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,717,935 | 1.8× |
| South East | 1,531,829 | 1.11× |
| East of England | 1,081,914 | 1.15× |
| Yorkshire and the Humber | 1,052,798 | 1.27× |
| Scotland | 747,308 | 0.81× |
| West Midlands | 639,312 | 1.45× |
| South West | 630,759 | 0.75× |
| East Midlands | 551,516 | 0.76× |
| North West | 472,855 | 0.43× |
| North East | 432,780 | 1.08× |
| Wales | 377,141 | 0.64× |
| Northern Ireland | 236,608 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 1.81× | Sports |
| Expensive Taste | 3.48× | Business & Career |
| Purchase discount | 4.68× | Shopping |
| Manchester City F.C. | 2.17× | Sports |
| DeviantArt | 4.17× | Internet & Social Media |
| 2.02× | Internet & Social Media | |
| Weddings | 1.79× | Kids & Family |
| Home business | 4.12× | Business & Career |
| Hobby | 1.65× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| Luxury yacht | 2.94× | Travel & Leisure |
| Betfair | 2.27× | Games |
| Streetwear | 2.32× | Fashion & Accessoires |
| TUI | 1.66× | Travel & Leisure |
| TripAdvisor | 1.75× | Travel & Leisure |
| Chelsea F.C. | 1.96× | Sports |
| William Hill (bookmaker) | 1.52× | Games |
| New Balance | 2.28× | Fashion & Accessoires |
| TK Maxx | 1.57× | Shopping |
| ASICS | 2.95× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.66 |
| Early Adopter Mentality | POWER | 1.53 |
| Indulgence | JOY | 1.48 |
| Sustainability | BALANCE | 1.21 |
| Convenience Orientation | PREMIUM | 1.15 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
See Sneakers (footwear) audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Sneakers (footwear) have in United Kingdom?
Sneakers (footwear) has an estimated audience of 10,290,579 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Sneakers (footwear) fans?
57.1% of Sneakers (footwear) fans are female, 42.9% are male, with an average age of 42.3 years.
Which brands do Sneakers (footwear) fans like most?
Sneakers (footwear) fans show strongest brand affinity for Manchester United F.C. (1.81×), Expensive Taste (3.48×), and Purchase discount (4.68×) over the country average.
Where do Sneakers (footwear) fans live in United Kingdom?
Sneakers (footwear) fans in United Kingdom are most concentrated in England (reach 7,717,935), South East (reach 1,531,829), and East of England (reach 1,081,914). These three regions account for the largest share of the active audience.
What other brands do Sneakers (footwear) fans also like?
Beyond Sneakers (footwear) itself, the audience over-indexes on Expensive Taste (3.48×), Purchase discount (4.68×), Manchester City F.C. (2.17×), and DeviantArt (4.17×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.