Sneakers (footwear) Audience in Canada
Sneakers (footwear) has an estimated audience of 4,209,530 people in Canada. 52.3% are female, 47.7% are male, average age 39.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Bad Bunny, Foot Locker, New Balance, Uniqlo, Supreme.
The average Sneakers (footwear) fan in Canada is 39.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Bad Bunny, Foot Locker, New Balance, with strongest over-indexing on Bad Bunny (4.26× the country average). Demographically, the Sneakers (footwear) audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sneakers (footwear) fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.0 |
| Estimated audience size | 4,209,530 |
Audience persona
The typical Sneakers (footwear) fan in Canada is balanced, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,284,640 | 1.3× |
| Quebec | 1,154,475 | 1.15× |
| British Columbia | 830,940 | 1.32× |
| Alberta | 460,098 | 0.89× |
| Manitoba | 131,571 | 0.84× |
| Nova Scotia | 130,448 | 1.04× |
| New Brunswick | 112,815 | 1.16× |
| Saskatchewan | 97,018 | 0.73× |
| Newfoundland and Labrador | 51,722 | 0.81× |
| Prince Edward Island | 17,656 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 4.26× | Music & Radio |
| Foot Locker | 3.73× | Shopping |
| New Balance | 3.42× | Fashion & Accessoires |
| Uniqlo | 2.56× | Shopping |
| Supreme | 3.83× | Fashion & Accessoires |
| Streetwear | 1.97× | Fashion & Accessoires |
| Puma | 3.58× | Fashion & Accessoires |
| Nike | 1.88× | Fashion & Accessoires |
| Balenciaga | 3.0× | Fashion & Accessoires |
| Carhartt | 3.61× | Fashion & Accessoires |
| Adidas | 1.84× | Fashion & Accessoires |
| Nike+ | 3.21× | Sports |
| Stussy | 3.12× | Fashion & Accessoires |
| Ugg boots | 2.02× | Fashion & Accessoires |
| Gucci | 1.88× | Fashion & Accessoires |
| Drop shipping | 1.58× | Shopping |
| Golf Channel | 1.62× | Sports |
| Louis Vuitton | 1.62× | Fashion & Accessoires |
| Under Armour | 1.93× | Fashion & Accessoires |
| Converse | 2.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.97 |
| Indulgence | JOY | 1.42 |
| Family Orientation | CONSERVATISM | 1.26 |
| Price Sensitivity | PREMIUM | 1.26 |
| Risk Appetite | THRILL | 1.22 |
| Pet Ownership | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
See Sneakers (footwear) audiences in other countries
- Sneakers (footwear) — Germany
- Sneakers (footwear) — United States
- Sneakers (footwear) — United Kingdom
- Sneakers (footwear) — France
- Sneakers (footwear) — Italy
- Sneakers (footwear) — Spain
- Sneakers (footwear) — Brazil
- Sneakers (footwear) — Japan
- Sneakers (footwear) — South Korea
- Sneakers (footwear) — India
- Sneakers (footwear) — Mexico
More Fashion & Accessoires audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Sneakers (footwear) have in Canada?
Sneakers (footwear) has an estimated audience of 4,209,530 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Sneakers (footwear) fans?
52.3% of Sneakers (footwear) fans are female, 47.7% are male, with an average age of 39.0 years.
Which brands do Sneakers (footwear) fans like most?
Sneakers (footwear) fans show strongest brand affinity for Bad Bunny (4.26×), Foot Locker (3.73×), and New Balance (3.42×) over the country average.
Where do Sneakers (footwear) fans live in Canada?
Sneakers (footwear) fans in Canada are most concentrated in Ontario (reach 2,284,640), Quebec (reach 1,154,475), and British Columbia (reach 830,940). These three regions account for the largest share of the active audience.
What other brands do Sneakers (footwear) fans also like?
Beyond Sneakers (footwear) itself, the audience over-indexes on Foot Locker (3.73×), New Balance (3.42×), Uniqlo (2.56×), and Supreme (3.83×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.