A data profile of the people who buy, follow and care about Sneakers (footwear) in Canada — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 4,209,530 people in Canada.
The average Sneakers (footwear) fan in Canada is 39.0 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bad Bunny, Foot Locker, New Balance, with strongest over-indexing on Bad Bunny (4.26× the country average).
Demographically, the Sneakers (footwear) audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Sneakers (footwear) fan in Canada is balanced, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Sneakers (footwear) profile in Canada.
52.3% are female, 47.7% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.0 |
| Estimated audience size | 4,209,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Sneakers (footwear) audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
Where the Sneakers (footwear) audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~800K | 1.32× | |
| 02 | Ontario | ~2.5M | 1.30× | |
| 03 | New Brunswick | ~100K | 1.16× | |
| 04 | Quebec | ~1M | 1.15× | |
| 05 | Nova Scotia | ~100K | 1.04× | |
| 06 | Alberta | ~500K | 0.89× | |
| 07 | Prince Edward Island | ~20K | 0.85× | |
| 08 | Manitoba | ~100K | 0.84× | |
| 09 | Newfoundland and Labrador | ~50K | 0.81× | |
| 10 | Saskatchewan | ~100K | 0.73× |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 4.26× | ||
| 02 | Foot Locker | Shopping | 3.73× | ||
| 03 | Carhartt | Fashion & Accessoires | 3.61× | ||
| 04 | Puma | Fashion & Accessoires | 3.58× | ||
| 05 | New Balance | Fashion & Accessoires | 3.42× | ||
| 06 | Stussy | Fashion & Accessoires | 3.12× | ||
| 07 | Balenciaga | Fashion & Accessoires | 3.00× | ||
| 08 | Converse | Fashion & Accessoires | 2.68× | ||
| 09 | Uniqlo | Shopping | 2.56× | ||
| 10 | Birkenstock | Fashion & Accessoires | 2.06× | ||
| 11 | Ugg boots | Fashion & Accessoires | 2.02× | ||
| 12 | Streetwear | Fashion & Accessoires | 1.97× | ||
| 13 | Under Armour | Fashion & Accessoires | 1.93× | ||
| 14 | Nike | Fashion & Accessoires | 1.88× | ||
| 15 | Gucci | Fashion & Accessoires | 1.88× | ||
| 16 | Adidas | Fashion & Accessoires | 1.84× | ||
| 17 | Michael Kors | Fashion & Accessoires | 1.81× | ||
| 18 | Golf Channel | Sports | 1.62× | ||
| 19 | Louis Vuitton | Fashion & Accessoires | 1.62× | ||
| 20 | Drop shipping | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.97× | |
| Indulgence | JOY | 1.42× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Tradition | CONSERVATISM | 0.81× | |
| DIY Mentality | THRILL | 0.82× |
Sneakers (footwear) has an estimated audience of 4,209,530 people in Canada, concentrated in Ontario and Quebec.
52.3% of Sneakers (footwear) fans are female, 47.7% are male, with an average age of 39.0 years.
Sneakers (footwear) fans show strongest brand affinity for Bad Bunny (4.26×), Foot Locker (3.73×), and New Balance (3.42×) over the country average.
Sneakers (footwear) fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Sneakers (footwear) itself, the audience over-indexes on Foot Locker (3.73×), New Balance (3.42×), Uniqlo (2.56×), and Streetwear (1.97×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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