Sneakers (footwear) Audience in United States

Sneakers (footwear) logo

Sneakers (footwear) has an estimated audience of 45,334,686 people in United States. 52.7% are female, 47.3% are male, average age 37.3. Top regions: New York, California, Texas. Top brand affinities: Nebraska Cornhuskers football, Jesse Plemons, Staycation, Queens College, City University of New York, Jaws.

The average Sneakers (footwear) fan in United States is 37.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Nebraska Cornhuskers football, Jesse Plemons, Staycation, with strongest over-indexing on Nebraska Cornhuskers football (3.4× the country average). Demographically, the Sneakers (footwear) audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sneakers (footwear) fans

Demographic split for Sneakers (footwear) audience in United States
MetricValue
Female52.7%
Male47.3%
Average age37.3
Estimated audience size45,334,686

Audience persona

The typical Sneakers (footwear) fan in United States is balanced, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Sneakers (footwear) in United States
RegionReachAffinity
New York6,120,8442.42×
California5,282,5101.06×
Texas4,186,0551.07×
Florida4,013,3411.31×
Pennsylvania2,722,7521.78×
New Jersey2,281,3641.98×
Georgia1,931,7131.38×
Illinois1,627,9951.08×
North Carolina1,592,7741.17×
Massachusetts1,349,9201.51×
Virginia1,249,9271.13×
Maryland1,094,5121.4×
Ohio1,091,5870.78×
Michigan967,4230.82×
Connecticut836,5771.84×
Tennessee835,7960.92×
Arizona797,7290.86×
South Carolina792,5671.16×
Alabama768,6841.21×
Washington743,5100.82×
Louisiana660,3981.13×
Indiana652,5910.79×
Missouri566,6850.78×
Colorado484,9570.68×
Wisconsin474,0040.69×
Kentucky440,8790.78×
Minnesota416,9980.64×
Nevada412,2400.94×
Mississippi405,4801.09×
Oklahoma368,1960.73×
Oregon367,8910.71×
Arkansas316,8990.85×
Utah290,4080.72×
Iowa251,4010.67×
Kansas236,2400.66×
Delaware213,1871.7×
Rhode Island194,8171.35×
Washington, District of Columbia183,6581.35×
New Hampshire158,2520.89×
Maine151,5010.93×
Nebraska144,9600.64×
Vermont140,9481.77×
New Mexico138,4130.61×
Hawaii131,1510.67×
West Virginia119,4490.57×
Idaho118,3040.52×
Montana57,6620.46×
South Dakota55,8520.53×
Alaska51,6470.53×
North Dakota49,4080.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sneakers (footwear) audience
BrandAffinityCategory
Nebraska Cornhuskers football3.4×Sports
Jesse Plemons2.73×Movies & TV
Staycation2.41×Home & Garden
Queens College, City University of New York5.2×Business & Career
Jaws3.68×Movies & TV
JDSU1.94×Business & Career
Charlamagne Tha God5.48×Movies & TV
Nipsey Hussle3.08×Music & Radio
Grammarly2.4×Business & Career
Noodle (Gorillaz)1.75×Music & Radio
Urban horticulture1.69×Home & Garden
Home staging2.4×Home & Garden
Ellen Burstyn3.82×Movies & TV
Vicky Kaushal5.24×Movies & TV
Halsey, Oregon3.07×Travel & Leisure
Personalised Gifts1.58×Home & Garden
Glossier1.91×Beauty & Wellness
Thom Browne3.24×Fashion & Accessoires
Acoustic music1.55×Music & Radio
Go Go's3.91×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sneakers (footwear) audience
TraitClusterScore
Early Adopter MentalityPOWER1.64
Luxury OrientationPREMIUM1.31
SustainabilityBALANCE1.3
Design AffinityPREMIUM1.12
Price SensitivityPREMIUM1.11
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Sneakers (footwear)
CountryShare
United States18.6%
Japan8.5%
China5.2%

See Sneakers (footwear) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sneakers (footwear) have in United States?

Sneakers (footwear) has an estimated audience of 45,334,686 people in United States, concentrated in New York and California.

What is the gender split and age of Sneakers (footwear) fans?

52.7% of Sneakers (footwear) fans are female, 47.3% are male, with an average age of 37.3 years.

Which brands do Sneakers (footwear) fans like most?

Sneakers (footwear) fans show strongest brand affinity for Nebraska Cornhuskers football (3.4×), Jesse Plemons (2.73×), and Staycation (2.41×) over the country average.

Where do Sneakers (footwear) fans live in United States?

Sneakers (footwear) fans in United States are most concentrated in New York (reach 6,120,844), California (reach 5,282,510), and Texas (reach 4,186,055). These three regions account for the largest share of the active audience.

What other brands do Sneakers (footwear) fans also like?

Beyond Sneakers (footwear) itself, the audience over-indexes on Jesse Plemons (2.73×), Staycation (2.41×), Queens College, City University of New York (5.2×), and Jaws (3.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.