Rascasse Audience Intelligence

Sneakers (footwear) Audience in United States

A data profile of the people who buy, follow and care about Sneakers (footwear) in United States — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 45,334,686 people in United States.

#347among Topic in United States#21in Fashion & Accessoires

The average Sneakers (footwear) fan in United States is 37.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Planet Fitness, Bass guitar, Diaper bag, with strongest over-indexing on Planet Fitness (2.54× the country average).

Demographically, the Sneakers (footwear) audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sneakers (footwear) fan in United States is balanced, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Planet Fitness.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sneakers (footwear) profile in United States.

Audience size
45.3M
in United States
Gender
52.7%♀
47.3% male
Age
37.3
average years
Country rank
#480
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sneakers (footwear) fans

52.7% are female, 47.3% are male, average age 37.3.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Sneakers (footwear) audience in United States
MetricValue
Female52.7%
Male47.3%
Average age37.3
Estimated audience size45,334,686
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Sneakers (footwear) audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Sneakers (footwear) audience comes from United States.

Worldwide audience distribution share by country for Sneakers (footwear)
CountryShare
United States18.6%
Japan8.5%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sneakers (footwear) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sneakers (footwear) fans by region: top regions in United States
#RegionReachAffinity×
01New York~6M2.30×
02New Jersey~2.5M1.97×
03Vermont~100K1.86×
04Connecticut~800K1.82×
05Delaware~200K1.79×
06Pennsylvania~2.5M1.77×
07Massachusetts~1.5M1.49×
08Rhode Island~200K1.39×
09Maryland~1M1.35×
10Washington, District of Columbia~200K1.34×
11Georgia~2M1.32×
12Florida~4M1.27×
13Alabama~800K1.22×
14South Carolina~800K1.15×
15Louisiana~700K1.13×
16North Carolina~1.5M1.12×
17Mississippi~400K1.12×
18Virginia~1M1.08×
19Texas~4M1.01×
20Illinois~1.5M1.01×
21California~5M1.00×
22Maine~200K0.97×
23New Hampshire~200K0.95×
24Nevada~400K0.91×
25Tennessee~800K0.89×
26Arkansas~300K0.87×
27Arizona~800K0.86×
28Michigan~900K0.80×
29Washington~700K0.79×
30Missouri~600K0.79×
31Kentucky~400K0.78×
32Ohio~1M0.77×
33Indiana~600K0.77×
34Oklahoma~400K0.73×
35Utah~300K0.71×
36Wisconsin~500K0.70×
37Oregon~400K0.70×
38Iowa~300K0.69×
39Kansas~200K0.69×
40Hawaii~100K0.69×
41Colorado~500K0.67×
42Nebraska~200K0.67×
43Minnesota~400K0.65×
44New Mexico~100K0.63×
45West Virginia~100K0.62×
46South Dakota~60K0.62×
47Alaska~60K0.62×
48North Dakota~60K0.60×
49Idaho~100K0.58×
50Montana~70K0.54×
Fig. 06

Affinity by region

Affinity by region — Sneakers (footwear), United States
0.54×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sneakers (footwear) audience
#·InterestCategoryAffinity×
01PonytailFashion & Accessoires4.09×
02Largemouth bassFood & Beverages3.23×
03ClarinetMusic & Radio3.07×
04Diaper bagKids & Family2.63×
05Planet FitnessSports2.54×
06Foot LockerShopping2.52×
07Sneaker collectingFashion & Accessoires2.48×
08New BalanceFashion & Accessoires2.33×
09Bass guitarMusic & Radio2.07×
10Golf ChannelSports2.05×
11Deal of the dayShopping2.02×
12CarpentryHome & Garden1.93×
13Cyber MondayShopping1.91×
14College basketballSports1.89×
15SunglassesFashion & Accessoires1.78×
16NikeFashion & Accessoires1.77×
17NBA FinalsSports1.74×
18StreetwearFashion & Accessoires1.71×
19LeatherFashion & Accessoires1.69×
20Black Friday (shopping)Shopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sneakers (footwear) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sneakers (footwear) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.51×
Price SensitivityPREMIUM1.32×
IndulgenceJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sneakers (footwear) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
PatriotismCONSERVATISM0.79×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sneakers (footwear) have in United States?

Sneakers (footwear) has an estimated audience of 45,334,686 people in United States, concentrated in New York and California.

02

What is the gender split and age of Sneakers (footwear) fans?

52.7% of Sneakers (footwear) fans are female, 47.3% are male, with an average age of 37.3 years.

03

Which brands do Sneakers (footwear) fans like most?

Sneakers (footwear) fans show strongest brand affinity for Planet Fitness (2.54×), Bass guitar (2.07×), and Diaper bag (2.63×) over the country average.

04

Where do Sneakers (footwear) fans live in United States?

Sneakers (footwear) fans in United States are most concentrated in New York (reach ~6M), California (reach ~5M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Sneakers (footwear) fans also like?

Beyond Sneakers (footwear) itself, the audience over-indexes on Bass guitar (2.07×), Diaper bag (2.63×), Sneaker collecting (2.48×), and New Balance (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sneakers (footwear) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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