Deal of the day Audience in United States

Deal of the day logo

Deal of the day has an estimated audience of 27,045,789 people in United States. 62.5% are female, 37.5% are male, average age 43.4. Top regions: Texas, California, New York. Top brand affinities: Chewy, Macy's, Discounting, Kohl's, Dollar Tree.

The average Deal of the day fan in United States is 43.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Chewy, Macy's, Discounting, with strongest over-indexing on Chewy (5.15× the country average). Demographically, the Deal of the day audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Deal of the day fans

Demographic split for Deal of the day audience in United States
MetricValue
Female62.5%
Male37.5%
Average age43.4
Estimated audience size27,045,789

Audience persona

The typical Deal of the day fan in United States is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Chewy.

Top regions in United States

Top regions ranked by reach for Deal of the day in United States
RegionReachAffinity
Texas2,788,1021.2×
California2,234,3580.75×
New York1,572,6601.04×
Georgia1,561,3261.87×
Florida1,469,9760.8×
Illinois1,033,1571.15×
Michigan979,9331.39×
Pennsylvania865,3330.95×
North Carolina855,9521.05×
Virginia853,4211.3×
Ohio823,5270.99×
Tennessee603,2741.11×
New Jersey580,2470.84×
Missouri560,6941.29×
Alabama484,9821.28×
Utah440,8021.82×
Indiana437,6860.89×
Wisconsin435,3301.07×
Delaware360,7574.83×
Louisiana357,6911.03×
South Carolina347,0150.85×
Massachusetts344,5860.65×
Arizona327,2080.59×
Kentucky308,9300.91×
Minnesota301,6730.78×
Washington292,3800.54×
Kansas255,8271.2×
Colorado255,0040.6×
New Hampshire250,9312.35×
Maryland246,0840.53×
Oregon243,5010.79×
Connecticut237,2650.87×
Idaho233,7781.72×
Oklahoma230,8120.77×
Nevada185,4890.71×
Mississippi183,6900.82×
Iowa153,8530.69×
New Mexico149,8791.11×
Maine119,5841.23×
West Virginia117,8060.94×
Arkansas113,2870.51×
Nebraska89,9950.66×
Rhode Island56,8370.66×
Montana35,9780.48×
Washington, District of Columbia35,4610.44×
Hawaii35,3780.3×
South Dakota34,4360.55×
Alaska30,0160.52×
North Dakota28,2900.51×
Vermont25,4990.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deal of the day audience
BrandAffinityCategory
Chewy5.15×Shopping
Macy's3.5×Shopping
Discounting5.19×Shopping
Kohl's2.84×Shopping
Dollar Tree2.65×Shopping
Party dress5.82×Fashion & Accessoires
Marshalls2.78×Fashion & Accessoires
Target Corporation2.21×Shopping
Skirt3.41×Fashion & Accessoires
Children's clothing3.82×Fashion & Accessoires
Online shopping malls9.02×Shopping
Anthropologie3.8×Shopping
Blouse4.25×Fashion & Accessoires
T.J.Maxx3.04×Shopping
Bag4.83×Fashion & Accessoires
Nordstrom2.51×Shopping
Women's clothing2.16×Fashion & Accessoires
Old Navy2.3×Fashion & Accessoires
Handbags2.64×Fashion & Accessoires
Free People4.12×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deal of the day audience
TraitClusterScore
Price SensitivityPREMIUM1.84
Family OrientationCONSERVATISM1.33
ExtroversionTHRILL1.29
IndulgenceJOY1.24
TravellingTHRILL1.16
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Deal of the day
CountryShare
United States14.3%
Brazil6.5%
Italy4.7%

See Deal of the day audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Deal of the day have in United States?

Deal of the day has an estimated audience of 27,045,789 people in United States, concentrated in Texas and California.

What is the gender split and age of Deal of the day fans?

62.5% of Deal of the day fans are female, 37.5% are male, with an average age of 43.4 years.

Which brands do Deal of the day fans like most?

Deal of the day fans show strongest brand affinity for Chewy (5.15×), Macy's (3.5×), and Discounting (5.19×) over the country average.

Where do Deal of the day fans live in United States?

Deal of the day fans in United States are most concentrated in Texas (reach 2,788,102), California (reach 2,234,358), and New York (reach 1,572,660). These three regions account for the largest share of the active audience.

What other brands do Deal of the day fans also like?

Beyond Deal of the day itself, the audience over-indexes on Macy's (3.5×), Discounting (5.19×), Kohl's (2.84×), and Dollar Tree (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.