Rascasse Audience Intelligence

Deal of the day Audience in United States

A data profile of the people who buy, follow and care about Deal of the day in United States — modelled from more than twelve digital signal sources. Deal of the day has an estimated audience of 27,045,789 people in United States.

#748among Topic in United States#52in Shopping

The average Deal of the day fan in United States is 43.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Macy's, Chewy, Discounting, with strongest over-indexing on Macy's (3.5× the country average).

Demographically, the Deal of the day audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deal of the day fan in United States is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Macy's.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deal of the day profile in United States.

Audience size
27M
in United States
Gender
62.5%♀
37.5% male
Age
43.4
average years
Country rank
#1090
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deal of the day fans

62.5% are female, 37.5% are male, average age 43.4.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Deal of the day audience in United States
MetricValue
Female62.5%
Male37.5%
Average age43.4
Estimated audience size27,045,789
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Deal of the day audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3921%
40-4924%
50+28%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Deal of the day audience comes from United States.

Worldwide audience distribution share by country for Deal of the day
CountryShare
United States14.3%
Brazil6.5%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deal of the day audience in United States is strongest.

Fig. 05

Top regions by affinity

Deal of the day fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~300K3.96×
02New Hampshire~200K2.02×
03Georgia~1.5M1.95×
04Utah~400K1.55×
05Idaho~200K1.43×
06Virginia~900K1.32×
07Missouri~600K1.32×
08Tennessee~700K1.26×
09Alabama~500K1.25×
10Michigan~900K1.24×
11Maine~100K1.24×
12North Carolina~1M1.21×
13New Mexico~200K1.19×
14Texas~2.5M1.13×
15Kansas~200K1.10×
16Wisconsin~400K1.04×
17Illinois~900K1.03×
18Mississippi~200K0.99×
19Louisiana~300K0.98×
20New York~1.5M0.97×
21Ohio~800K0.97×
22West Virginia~100K0.95×
23Indiana~500K0.93×
24Rhode Island~80K0.93×
25Kentucky~300K0.92×
26Connecticut~200K0.92×
27Minnesota~400K0.91×
28Vermont~40K0.90×
29Pennsylvania~800K0.89×
30Alaska~50K0.89×
31South Carolina~400K0.88×
32North Dakota~50K0.88×
33New Jersey~600K0.87×
34South Dakota~50K0.87×
35Florida~1.5M0.86×
36Montana~60K0.85×
37Nebraska~100K0.84×
38Oregon~300K0.83×
39Oklahoma~200K0.83×
40Iowa~200K0.83×
41California~2.5M0.79×
42Arkansas~200K0.79×
43Hawaii~90K0.78×
44Washington, District of Columbia~60K0.76×
45Nevada~200K0.75×
46Maryland~300K0.71×
47Massachusetts~400K0.70×
48Colorado~300K0.70×
49Arizona~400K0.66×
50Washington~400K0.66×
Fig. 06

Affinity by region

Affinity by region — Deal of the day, United States
0.66×1.00×3.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deal of the day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deal of the day audience
#·InterestCategoryAffinity×
01Online shopping mallsShopping9.02×
02Party dressFashion & Accessoires5.82×
03DiscountingShopping5.19×
04ChewyShopping5.15×
05BagFashion & Accessoires4.83×
06BlouseFashion & Accessoires4.25×
07Free PeopleFashion & Accessoires4.12×
08Children's clothingFashion & Accessoires3.82×
09AnthropologieShopping3.80×
10Macy'sShopping3.50×
11SkirtFashion & Accessoires3.41×
12T.J.MaxxShopping3.04×
13Kohl'sShopping2.84×
14MarshallsFashion & Accessoires2.78×
15Dollar TreeShopping2.65×
16HandbagsFashion & Accessoires2.64×
17NordstromShopping2.51×
18Old NavyFashion & Accessoires2.30×
19Target CorporationShopping2.21×
20Women's clothingFashion & Accessoires2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deal of the day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deal of the day audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.26×
CreativityOPEN1.69×
Design AffinityPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deal of the day audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
Need for SecurityCONSERVATISM0.85×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deal of the day have in United States?

Deal of the day has an estimated audience of 27,045,789 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Deal of the day fans?

62.5% of Deal of the day fans are female, 37.5% are male, with an average age of 43.4 years.

03

Which brands do Deal of the day fans like most?

Deal of the day fans show strongest brand affinity for Macy's (3.5×), Chewy (5.15×), and Discounting (5.19×) over the country average.

04

Where do Deal of the day fans live in United States?

Deal of the day fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2.5M), and Georgia (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Deal of the day fans also like?

Beyond Deal of the day itself, the audience over-indexes on Chewy (5.15×), Discounting (5.19×), Kohl's (2.84×), and Dollar Tree (2.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Deal of the day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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