A data profile of the people who buy, follow and care about Deal of the day in United Kingdom — modelled from more than twelve digital signal sources. Deal of the day has an estimated audience of 8,016,374 people in United Kingdom.
The average Deal of the day fan in United Kingdom is 46.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, North West.
Top brand affinities include Groupon, Matalan, Wowcher, with strongest over-indexing on Groupon (2.32× the country average).
Demographically, the Deal of the day audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Deal of the day fan in United Kingdom is more female, around 46.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Groupon.
The key figures that characterise the Deal of the day profile in United Kingdom.
63.7% are female, 36.3% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 46.5 |
| Estimated audience size | 8,016,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Deal of the day audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
Where the Deal of the day audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.77× | |
| 02 | England | ~6M | 1.71× | |
| 03 | East Midlands | ~700K | 1.18× | |
| 04 | West Midlands | ~400K | 1.13× | |
| 05 | North West | ~900K | 1.01× | |
| 06 | South West | ~600K | 0.97× | |
| 07 | Northern Ireland | ~200K | 0.96× | |
| 08 | Wales | ~400K | 0.91× | |
| 09 | North East | ~300K | 0.91× | |
| 10 | East of England | ~600K | 0.79× | |
| 11 | Scotland | ~600K | 0.79× | |
| 12 | Greater London | ~800K | 0.77× | |
| 13 | South East | ~800K | 0.71× |
The strongest cross-interests of the Deal of the day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wowcher | Shopping | 3.35× | ||
| 02 | Groupon | Internet & Social Media | 2.32× | ||
| 03 | Purchase discount | Shopping | 2.22× | ||
| 04 | J. D. Williams | Shopping | 1.81× | ||
| 05 | Dress shirt | Fashion & Accessoires | 1.77× | ||
| 06 | Jewelry design | Fashion & Accessoires | 1.70× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 1.65× | ||
| 08 | Party dress | Fashion & Accessoires | 1.60× | ||
| 09 | Lace wig | Beauty & Wellness | 1.59× | ||
| 10 | Artificial nails | Beauty & Wellness | 1.58× | ||
| 11 | Wholesale | Fashion & Accessoires | 1.57× | ||
| 12 | River Island | Fashion & Accessoires | 1.56× | ||
| 13 | New Look | Fashion & Accessoires | 1.55× | ||
| 14 | Littlewoods | Business & Career | 1.55× | ||
| 15 | Nail art | Beauty & Wellness | 1.55× | ||
| 16 | Foundation (cosmetics) | Beauty & Wellness | 1.54× | ||
| 17 | Infant clothing | Kids & Family | 1.52× | ||
| 18 | Pandora | Fashion & Accessoires | 1.52× | ||
| 19 | Matalan | Shopping | 1.51× | ||
| 20 | TK Maxx | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.29× | |
| Creativity | OPEN | 1.09× | |
| Luxury Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Career Orientation | POWER | 0.81× | |
| Patriotism | CONSERVATISM | 0.85× |
Deal of the day has an estimated audience of 8,016,374 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
63.7% of Deal of the day fans are female, 36.3% are male, with an average age of 46.5 years.
Deal of the day fans show strongest brand affinity for Groupon (2.32×), Matalan (1.51×), and Wowcher (3.35×) over the country average.
Deal of the day fans in United Kingdom are most concentrated in England (reach ~6M), Yorkshire and the Humber (reach ~1M), and North West (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Deal of the day itself, the audience over-indexes on Matalan (1.51×), Wowcher (3.35×), River Island (1.56×), and TK Maxx (1.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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