A data profile of the people who buy, follow and care about Party dress in United Kingdom — modelled from more than twelve digital signal sources. Party dress has an estimated audience of 4,361,406 people in United Kingdom.
The average Party dress fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Shalwar kameez, Indian wedding clothes, Sari, with strongest over-indexing on Shalwar kameez (6.93× the country average).
Demographically, the Party dress audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Party dress fan in United Kingdom is more female, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Shalwar kameez.
The key figures that characterise the Party dress profile in United Kingdom.
80.6% are female, 19.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 42.8 |
| Estimated audience size | 4,361,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Party dress audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.0% |
| India | 10.1% |
| Italy | 4.8% |
Where the Party dress audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.43× | |
| 02 | England | ~3.5M | 1.23× | |
| 03 | Yorkshire and the Humber | ~400K | 1.23× | |
| 04 | East of England | ~400K | 1.12× | |
| 05 | Scotland | ~400K | 1.12× | |
| 06 | North East | ~200K | 1.10× | |
| 07 | South East | ~600K | 0.99× | |
| 08 | Wales | ~200K | 0.88× | |
| 09 | East Midlands | ~300K | 0.84× | |
| 10 | Northern Ireland | ~100K | 0.78× | |
| 11 | South West | ~300K | 0.74× | |
| 12 | North West | ~300K | 0.58× |
The strongest cross-interests of the Party dress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sari-sari store | Shopping | 7.41× | ||
| 02 | Indian wedding clothes | Fashion & Accessoires | 7.27× | ||
| 03 | Shalwar kameez | Fashion & Accessoires | 6.93× | ||
| 04 | hotstar | Movies & TV | 6.57× | ||
| 05 | Flipkart | Shopping | 5.96× | ||
| 06 | Sari | Fashion & Accessoires | 5.73× | ||
| 07 | Pakistani clothing | Fashion & Accessoires | 5.49× | ||
| 08 | Tamil language | Politics & Society | 5.28× | ||
| 09 | Linen | Fashion & Accessoires | 2.77× | ||
| 10 | Designer clothing | Fashion & Accessoires | 2.53× | ||
| 11 | Blouse | Fashion & Accessoires | 2.48× | ||
| 12 | Wedding reception | Kids & Family | 2.35× | ||
| 13 | Ring (jewellery) | Fashion & Accessoires | 2.27× | ||
| 14 | Skirt | Fashion & Accessoires | 2.05× | ||
| 15 | Cotton | Fashion & Accessoires | 1.85× | ||
| 16 | KPop Demon Hunters | Movies & TV | 1.83× | ||
| 17 | Costco | Shopping | 1.78× | ||
| 18 | American Student Dental Association | Business & Career | 1.60× | ||
| 19 | TK Maxx | Shopping | 1.60× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.34× | |
| Mindfulness | BALANCE | 1.30× | |
| Pet Ownership | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.70× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.81× |
Party dress has an estimated audience of 4,361,406 people in United Kingdom, concentrated in England and South East.
80.6% of Party dress fans are female, 19.4% are male, with an average age of 42.8 years.
Party dress fans show strongest brand affinity for Shalwar kameez (6.93×), Indian wedding clothes (7.27×), and Sari (5.73×) over the country average.
Party dress fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Party dress itself, the audience over-indexes on Indian wedding clothes (7.27×), Sari (5.73×), Pakistani clothing (5.49×), and Sari-sari store (7.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Party dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.