Rascasse Audience Intelligence

Party dress Audience in Italy

A data profile of the people who buy, follow and care about Party dress in Italy — modelled from more than twelve digital signal sources. Party dress has an estimated audience of 5,091,815 people in Italy.

#910among Topic in Italy#85in Fashion & Accessoires

The average Party dress fan in Italy is 42.9 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Party dress profile in Italy.

Audience size
5.1M
in Italy
Gender
83.1%♀
16.9% male
Age
42.9
average years
Country rank
#1300
Topic in Italy
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Party dress fans

83.1% are female, 16.9% are male, average age 42.9.

Fig. 02

Gender split

83.1%
Female
16.9%
Male
Demographic split for Party dress audience in Italy
MetricValue
Female83.1%
Male16.9%
Average age42.9
Estimated audience size5,091,815
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Party dress audience in Italy
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Party dress audience comes from Italy.

Worldwide audience distribution share by country for Party dress
CountryShare
United States11.0%
India10.1%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Party dress audience in Italy is strongest.

Fig. 05

Top regions by affinity

Party dress fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~1M1.31×
02Molise~30K1.15×
03Lazio~700K1.12×
04Campania~600K1.08×
05Veneto~400K1.08×
06Trentino-Alto Adige/Südtirol~100K1.05×
07Basilicata~50K1.05×
08Tuscany~300K1.02×
09Umbria~80K1.00×
10Marche~100K0.96×
11Friuli-Venezia Giulia~90K0.96×
12Calabria~100K0.95×
13Liguria~100K0.95×
14Abruzzo~100K0.95×
15Emilia-Romagna~400K0.94×
16Piedmont~400K0.94×
17Sardinia~100K0.94×
18Puglia~300K0.93×
19Sicilia~400K0.91×
Appendix

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See Party dress audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Party dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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