A data profile of the people who buy, follow and care about Party dress in India — modelled from more than twelve digital signal sources. Party dress has an estimated audience of 10,692,273 people in India.
The average Party dress fan in India is 30.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include India national cricket team, Bollywood movies, Virat Kohli, with strongest over-indexing on India national cricket team (1.53× the country average).
Demographically, the Party dress audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Party dress fan in India is more male, around 30.2 years old, with strong Luxury Orientation tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Party dress profile in India.
44.7% are female, 55.3% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 30.2 |
| Estimated audience size | 10,692,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 35% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Party dress audience comes from India.
| Country | Share |
|---|---|
| United States | 11.0% |
| India | 10.1% |
| Italy | 4.8% |
Where the Party dress audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 2.21× | |
| 02 | Meghalaya | ~20K | 1.39× | |
| 03 | Arunachal Pradesh | ~9K | 1.36× | |
| 04 | Uttarakhand | ~60K | 1.16× | |
| 05 | Nagaland | ~8K | 1.12× | |
| 06 | Maharashtra | ~600K | 1.11× | |
| 07 | Sikkim | ~5K | 1.11× | |
| 08 | Haryana | ~200K | 1.09× | |
| 09 | Chhattisgarh | ~70K | 1.04× | |
| 10 | Karnataka | ~300K | 1.02× | |
| 11 | Punjab (region) | ~100K | 1.01× | |
| 12 | Tripura | ~10K | 1.01× | |
| 13 | Mizoram | ~7K | 0.97× | |
| 14 | Assam | ~100K | 0.96× | |
| 15 | Himachal Pradesh | ~40K | 0.96× | |
| 16 | Uttar Pradesh | ~500K | 0.93× | |
| 17 | Madhya Pradesh | ~200K | 0.93× | |
| 18 | Manipur | ~10K | 0.92× | |
| 19 | Jharkhand | ~80K | 0.84× | |
| 20 | West Bengal | ~300K | 0.82× | |
| 21 | Gujarat | ~200K | 0.77× | |
| 22 | Odisha | ~80K | 0.73× | |
| 23 | Rajasthan | ~200K | 0.71× | |
| 24 | Jammu and Kashmir | ~30K | 0.71× | |
| 25 | Bihar | ~100K | 0.67× | |
| 26 | Kerala | ~100K | 0.64× | |
| 27 | Telangana | ~90K | 0.61× | |
| 28 | Tamil Nadu | ~100K | 0.55× | |
| 29 | Andhra Pradesh | ~70K | 0.54× |
The strongest cross-interests of the Party dress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suit (clothing) | Fashion & Accessoires | 2.07× | ||
| 02 | Cotton | Fashion & Accessoires | 2.06× | ||
| 03 | Telugu language | Politics & Society | 2.02× | ||
| 04 | Shalwar kameez | Fashion & Accessoires | 2.02× | ||
| 05 | Wedding reception | Kids & Family | 2.02× | ||
| 06 | Tamil language | Politics & Society | 1.89× | ||
| 07 | Sari | Fashion & Accessoires | 1.88× | ||
| 08 | Option (finance) | Business & Career | 1.80× | ||
| 09 | Chennai | Travel & Leisure | 1.79× | ||
| 10 | hotstar | Movies & TV | 1.79× | ||
| 11 | Expensive Taste | Business & Career | 1.76× | ||
| 12 | Colors (TV channel) | Movies & TV | 1.73× | ||
| 13 | Tamil cinema | Movies & TV | 1.72× | ||
| 14 | Serial (podcast) | Music & Radio | 1.71× | ||
| 15 | Rajasthan Royals | Sports | 1.63× | ||
| 16 | Chennai Super Kings | Sports | 1.57× | ||
| 17 | Bollywood movies | Movies & TV | 1.56× | ||
| 18 | Virat Kohli | Sports | 1.54× | ||
| 19 | India national cricket team | Sports | 1.53× | ||
| 20 | Flipkart | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.29× | |
| Social Media Usage | JOY | 1.28× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Sustainability | BALANCE | 0.89× | |
| Community Orientation | OPEN | 0.92× |
Party dress has an estimated audience of 10,692,273 people in India, concentrated in Maharashtra and Uttar Pradesh.
44.7% of Party dress fans are female, 55.3% are male, with an average age of 30.2 years.
Party dress fans show strongest brand affinity for India national cricket team (1.53×), Bollywood movies (1.56×), and Virat Kohli (1.54×) over the country average.
Party dress fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~500K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Party dress itself, the audience over-indexes on Bollywood movies (1.56×), Virat Kohli (1.54×), Tamil language (1.89×), and Sari (1.88×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Party dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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