A data profile of the people who buy, follow and care about Bollywood movies in India — modelled from more than twelve digital signal sources. Bollywood movies has an estimated audience of 40,064,861 people in India.
The average Bollywood movies fan in India is 31.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Corruption awareness, Bihari languages, Videophone, with strongest over-indexing on Corruption awareness (1.5× the country average).
Demographically, the Bollywood movies audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Bollywood movies fan in India is more male, around 31.7 years old, with strong Social Media Usage tendencies and a notable affinity for Corruption awareness.
The key figures that characterise the Bollywood movies profile in India.
28.0% are female, 72.0% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 31.7 |
| Estimated audience size | 40,064,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Bollywood movies audience comes from India.
| Country | Share |
|---|---|
| India | 24.6% |
| United States | 11.3% |
| Indonesia | 3.2% |
Where the Bollywood movies audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~2M | 1.81× | |
| 02 | Rajasthan | ~1.5M | 1.58× | |
| 03 | Madhya Pradesh | ~1M | 1.54× | |
| 04 | Uttarakhand | ~300K | 1.46× | |
| 05 | Uttar Pradesh | ~3M | 1.45× | |
| 06 | Maharashtra | ~3M | 1.39× | |
| 07 | Chhattisgarh | ~300K | 1.29× | |
| 08 | Haryana | ~600K | 1.17× | |
| 09 | Jharkhand | ~400K | 1.16× | |
| 10 | Bihar | ~900K | 1.15× | |
| 11 | Punjab (region) | ~600K | 1.13× | |
| 12 | Assam | ~500K | 1.13× | |
| 13 | Himachal Pradesh | ~200K | 1.07× | |
| 14 | Jammu and Kashmir | ~200K | 1.05× | |
| 15 | Odisha | ~400K | 1.04× | |
| 16 | Goa | ~40K | 1.03× | |
| 17 | Manipur | ~50K | 0.95× | |
| 18 | West Bengal | ~1M | 0.91× | |
| 19 | Arunachal Pradesh | ~20K | 0.83× | |
| 20 | Sikkim | ~10K | 0.83× | |
| 21 | Tripura | ~40K | 0.79× | |
| 22 | Telangana | ~400K | 0.71× | |
| 23 | Nagaland | ~20K | 0.71× | |
| 24 | Karnataka | ~700K | 0.69× | |
| 25 | Meghalaya | ~30K | 0.68× | |
| 26 | Mizoram | ~20K | 0.65× | |
| 27 | Kerala | ~300K | 0.57× | |
| 28 | Andhra Pradesh | ~200K | 0.47× | |
| 29 | Tamil Nadu | ~300K | 0.36× |
The strongest cross-interests of the Bollywood movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anjali Sharma | Sports | 1.91× | ||
| 02 | Sun Ra | Music & Radio | 1.85× | ||
| 03 | Mary Halvorson | Music & Radio | 1.85× | ||
| 04 | The Sun Ra Arkestra | Music & Radio | 1.85× | ||
| 05 | ReNu | Health | 1.84× | ||
| 06 | Hapag-Lloyd | Travel & Leisure | 1.71× | ||
| 07 | Bihari languages | Politics & Society | 1.65× | ||
| 08 | Thumb | Health | 1.65× | ||
| 09 | Such a Surge | Music & Radio | 1.65× | ||
| 10 | Cycling shorts | Fashion & Accessoires | 1.64× | ||
| 11 | Jollywood | Movies & TV | 1.64× | ||
| 12 | Singkawang | Travel & Leisure | 1.62× | ||
| 13 | 103FM The First The Finest | Music & Radio | 1.62× | ||
| 14 | The Inspiration Networks | Movies & TV | 1.60× | ||
| 15 | P.M. News | News | 1.57× | ||
| 16 | Opera News | News | 1.56× | ||
| 17 | King cobra | Pets & Animals | 1.54× | ||
| 18 | RCTV | Movies & TV | 1.54× | ||
| 19 | Videophone | Technology & Electronics | 1.51× | ||
| 20 | Corruption awareness | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.61× | |
| Family Orientation | CONSERVATISM | 0.58× | |
| Price Sensitivity | PREMIUM | 0.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.25× | |
| Convenience Orientation | PREMIUM | 0.29× | |
| Sustainability | BALANCE | 0.30× |
Bollywood movies has an estimated audience of 40,064,861 people in India, concentrated in Uttar Pradesh and Maharashtra.
28.0% of Bollywood movies fans are female, 72.0% are male, with an average age of 31.7 years.
Bollywood movies fans show strongest brand affinity for Corruption awareness (1.5×), Bihari languages (1.65×), and Videophone (1.51×) over the country average.
Bollywood movies fans in India are most concentrated in Uttar Pradesh (reach ~3M), Maharashtra (reach ~3M), and Gujarat (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Bollywood movies itself, the audience over-indexes on Bihari languages (1.65×), Videophone (1.51×), Hapag-Lloyd (1.71×), and Cycling shorts (1.64×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bollywood movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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