Rascasse Audience Intelligence

Bollywood movies Audience in Germany

A data profile of the people who buy, follow and care about Bollywood movies in Germany — modelled from more than twelve digital signal sources. Bollywood movies has an estimated audience of 2,312,299 people in Germany.

#21among Movie genre in Germany#1705among Topic in Germany#219in Movies & TV

The average Bollywood movies fan in Germany is 35.0 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Sari-sari store, Kareena Kapoor Khan, Indian wedding clothes, with strongest over-indexing on Sari-sari store (13.86× the country average).

Demographically, the Bollywood movies audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bollywood movies fan in Germany is more female, around 35.0 years old, with strong Individualism tendencies and a notable affinity for Sari-sari store.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bollywood movies profile in Germany.

Audience size
2.3M
in Germany
Gender
55.5%♀
44.5% male
Age
35.0
average years
Country rank
#2885
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bollywood movies fans

55.5% are female, 44.5% are male, average age 35.0.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Bollywood movies audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age35.0
Estimated audience size2,312,299
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Bollywood movies audience in Germany
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Bollywood movies audience comes from Germany.

Worldwide audience distribution share by country for Bollywood movies
CountryShare
India24.6%
United States11.3%
Indonesia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bollywood movies audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bollywood movies fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K3.08×
02Berlin~100K1.43×
03Hamburg~60K1.17×
04Bremen~20K1.11×
05Saarland~30K0.94×
06Nordrhein-Westfalen~500K0.92×
07Bayern~300K0.92×
08Sachsen-Anhalt~50K0.89×
09Baden-Württemberg~300K0.87×
10Rheinland-Pfalz~100K0.84×
11Brandenburg~60K0.84×
12Mecklenburg-Vorpommern~40K0.82×
13Thüringen~50K0.81×
14Schleswig-Holstein~70K0.80×
15Niedersachsen~200K0.76×
16Sachsen~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Bollywood movies, Germany
0.75×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bollywood movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bollywood movies audience
#·InterestCategoryAffinity×
01Hema MaliniMovies & TV25.66×
02Kareena Kapoor KhanMovies & TV23.38×
03Indian Institute of Technology DelhiBusiness & Career18.21×
04Bangladesh national cricket teamSports15.45×
05Cinema of BangladeshMovies & TV15.08×
06Sari-sari storeShopping13.86×
07Institute of Business ManagementBusiness & Career11.22×
08Indian wedding clothesFashion & Accessoires9.08×
09Anime & CosplayFashion & Accessoires3.73×
10Anime conventionLiterature3.56×
11Modeling agencyFashion & Accessoires3.19×
12Millie Bobby BrownMovies & TV3.08×
13Wedding receptionKids & Family3.05×
14Fitness and figure competitionSports2.95×
15GamingGames2.93×
16Infant clothingKids & Family2.49×
17KPop Demon HuntersMovies & TV2.45×
18Pomeranian (dog)Pets & Animals2.44×
19Gift shopHome & Garden2.21×
20Dog walkingPets & Animals1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bollywood movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bollywood movies audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.30×
MindfulnessBALANCE1.24×
ExtroversionTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bollywood movies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
DIY MentalityTHRILL0.73×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bollywood movies have in Germany?

Bollywood movies has an estimated audience of 2,312,299 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Bollywood movies fans?

55.5% of Bollywood movies fans are female, 44.5% are male, with an average age of 35.0 years.

03

Which brands do Bollywood movies fans like most?

Bollywood movies fans show strongest brand affinity for Sari-sari store (13.86×), Kareena Kapoor Khan (23.38×), and Indian wedding clothes (9.08×) over the country average.

04

Where do Bollywood movies fans live in Germany?

Bollywood movies fans in Germany are most concentrated in Hessen (reach ~500K), Nordrhein-Westfalen (reach ~500K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bollywood movies fans also like?

Beyond Bollywood movies itself, the audience over-indexes on Kareena Kapoor Khan (23.38×), Indian wedding clothes (9.08×), Anime convention (3.56×), and Institute of Business Management (11.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in Germany

See Bollywood movies audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bollywood movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →