Bollywood movies Audience in Germany
Bollywood movies has an estimated audience of 2,312,299 people in Germany. 55.5% are female, 44.5% are male, average age 35.0. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Sari-sari store, Kareena Kapoor Khan, Indian wedding clothes, Anime convention, Institute of Business Management.
The average Bollywood movies fan in Germany is 35.0 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Sari-sari store, Kareena Kapoor Khan, Indian wedding clothes, with strongest over-indexing on Sari-sari store (13.86× the country average). Demographically, the Bollywood movies audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Social Media Usage, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Bollywood movies fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 35.0 |
| Estimated audience size | 2,312,299 |
Audience persona
The typical Bollywood movies fan in Germany is more female, around 35.0 years old, with strong Social Media Usage tendencies and a notable affinity for Sari-sari store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 587,763 | 3.34× |
| Nordrhein-Westfalen | 469,913 | 0.93× |
| Bayern | 326,124 | 0.88× |
| Baden-Württemberg | 272,647 | 0.86× |
| Niedersachsen | 163,453 | 0.73× |
| Berlin | 157,892 | 1.53× |
| Rheinland-Pfalz | 88,910 | 0.77× |
| Sachsen | 73,371 | 0.65× |
| Hamburg | 63,686 | 1.22× |
| Schleswig-Holstein | 52,567 | 0.63× |
| Brandenburg | 47,235 | 0.66× |
| Sachsen-Anhalt | 45,567 | 0.76× |
| Thüringen | 30,250 | 0.51× |
| Saarland | 24,638 | 0.87× |
| Bremen | 23,149 | 1.17× |
| Mecklenburg-Vorpommern | 22,147 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sari-sari store | 13.86× | Shopping |
| Kareena Kapoor Khan | 23.38× | Movies & TV |
| Indian wedding clothes | 9.08× | Fashion & Accessoires |
| Anime convention | 3.56× | Literature |
| Institute of Business Management | 11.22× | Business & Career |
| Bangladesh national cricket team | 15.45× | Sports |
| Millie Bobby Brown | 3.08× | Movies & TV |
| Cinema of Bangladesh | 15.08× | Movies & TV |
| Fitness and figure competition | 2.95× | Sports |
| Modeling agency | 3.19× | Fashion & Accessoires |
| KPop Demon Hunters | 2.45× | Movies & TV |
| Gaming | 2.93× | Games |
| Infant clothing | 2.49× | Kids & Family |
| Hema Malini | 25.66× | Movies & TV |
| Pomeranian (dog) | 2.44× | Pets & Animals |
| Indian Institute of Technology Delhi | 18.21× | Business & Career |
| Dog walking | 1.93× | Pets & Animals |
| vijay tv | 23.03× | Movies & TV |
| Wedding reception | 3.05× | Kids & Family |
| Yahoo!ショッピング | 1.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.32 |
| Sports Activity | POWER | 1.29 |
| Pet Ownership | JOY | 1.27 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Travelling | THRILL | 1.22 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 24.6% |
| United States | 11.3% |
| Indonesia | 3.2% |
See Bollywood movies audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does Bollywood movies have in Germany?
Bollywood movies has an estimated audience of 2,312,299 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Bollywood movies fans?
55.5% of Bollywood movies fans are female, 44.5% are male, with an average age of 35.0 years.
Which brands do Bollywood movies fans like most?
Bollywood movies fans show strongest brand affinity for Sari-sari store (13.86×), Kareena Kapoor Khan (23.38×), and Indian wedding clothes (9.08×) over the country average.
Where do Bollywood movies fans live in Germany?
Bollywood movies fans in Germany are most concentrated in Hessen (reach 587,763), Nordrhein-Westfalen (reach 469,913), and Bayern (reach 326,124). These three regions account for the largest share of the active audience.
What other brands do Bollywood movies fans also like?
Beyond Bollywood movies itself, the audience over-indexes on Kareena Kapoor Khan (23.38×), Indian wedding clothes (9.08×), Anime convention (3.56×), and Institute of Business Management (11.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bollywood movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.