Rascasse Audience Intelligence

Wedding reception Audience in Germany

A data profile of the people who buy, follow and care about Wedding reception in Germany — modelled from more than twelve digital signal sources. Wedding reception has an estimated audience of 3,393,822 people in Germany.

#1122among Topic in Germany#42in Kids & Family

The average Wedding reception fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wedding videography, Wedding Planners, Airbnb, with strongest over-indexing on Wedding videography (12.36× the country average).

Demographically, the Wedding reception audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wedding reception fan in Germany is more female, around 36.4 years old, with strong Travelling tendencies and a notable affinity for Wedding videography.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedding reception profile in Germany.

Audience size
3.4M
in Germany
Gender
70.5%♀
29.5% male
Age
36.4
average years
Country rank
#1821
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wedding reception fans

70.5% are female, 29.5% are male, average age 36.4.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Wedding reception audience in Germany
MetricValue
Female70.5%
Male29.5%
Average age36.4
Estimated audience size3,393,822
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Wedding reception audience in Germany
Age bracketShare%
16-1925%
20-2923%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Wedding reception audience comes from Germany.

Worldwide audience distribution share by country for Wedding reception
CountryShare
Japan17.9%
United States17.2%
India11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedding reception audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wedding reception fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.35×
02Rheinland-Pfalz~200K1.21×
03Saarland~50K1.21×
04Mecklenburg-Vorpommern~70K1.05×
05Thüringen~90K1.00×
06Sachsen-Anhalt~90K0.99×
07Nordrhein-Westfalen~700K0.95×
08Hamburg~70K0.93×
09Brandenburg~100K0.92×
10Hessen~200K0.91×
11Berlin~100K0.90×
12Schleswig-Holstein~100K0.90×
13Baden-Württemberg~400K0.89×
14Sachsen~100K0.88×
15Bayern~500K0.85×
16Niedersachsen~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Wedding reception, Germany
0.83×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wedding reception audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wedding reception audience
#·InterestCategoryAffinity×
01Wedding videographyKids & Family12.36×
02Wedding PlannersKids & Family11.86×
03Wedding plannerKids & Family4.73×
04PandoraFashion & Accessoires4.17×
05Wedding ringFashion & Accessoires4.04×
06Engagement ringFashion & Accessoires3.94×
07Tour de FranceSports3.70×
08Party dressFashion & Accessoires3.69×
09Succulent plantHome & Garden3.44×
10Bedroom furnitureHome & Garden3.35×
11SkyscannerTravel & Leisure3.29×
12Handmade jewelryFashion & Accessoires3.22×
13Flower bouquetHome & Garden2.97×
14Employment agencyBusiness & Career2.94×
15ZaraShopping2.68×
16Baby foodKids & Family2.53×
17AirbnbTravel & Leisure2.43×
18House musicMusic & Radio2.38×
19TikTokInternet & Social Media1.76×
20FIFA World CupSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wedding reception audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wedding reception audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.00×
Design AffinityPREMIUM2.00×
IndividualismJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wedding reception audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.70×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wedding reception have in Germany?

Wedding reception has an estimated audience of 3,393,822 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wedding reception fans?

70.5% of Wedding reception fans are female, 29.5% are male, with an average age of 36.4 years.

03

Which brands do Wedding reception fans like most?

Wedding reception fans show strongest brand affinity for Wedding videography (12.36×), Wedding Planners (11.86×), and Airbnb (2.43×) over the country average.

04

Where do Wedding reception fans live in Germany?

Wedding reception fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Wedding reception fans also like?

Beyond Wedding reception itself, the audience over-indexes on Wedding Planners (11.86×), Airbnb (2.43×), TikTok (1.76×), and Tour de France (3.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Wedding reception audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wedding reception. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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