Skyscanner Audience in Germany
Skyscanner has an estimated audience of 4,718,849 people in Germany. 59.4% are female, 40.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Woolworths, Travel website, Shopping, Outdoor recreation, Design.
The average Skyscanner fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Woolworths, Travel website, Shopping, with strongest over-indexing on Woolworths (5.73× the country average). Demographically, the Skyscanner audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website
Demographics of Skyscanner fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.9 |
| Estimated audience size | 4,718,849 |
Audience persona
The typical Skyscanner fan in Germany is more female, around 39.9 years old, with strong Travelling tendencies and a notable affinity for Woolworths.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,256,062 | 1.22× |
| Bayern | 981,824 | 1.29× |
| Baden-Württemberg | 844,846 | 1.31× |
| Hessen | 523,908 | 1.46× |
| Niedersachsen | 439,515 | 0.96× |
| Berlin | 383,891 | 1.82× |
| Rheinland-Pfalz | 215,133 | 0.91× |
| Hamburg | 170,946 | 1.6× |
| Schleswig-Holstein | 149,607 | 0.88× |
| Brandenburg | 104,556 | 0.71× |
| Sachsen | 103,293 | 0.45× |
| Thüringen | 65,494 | 0.54× |
| Sachsen-Anhalt | 63,608 | 0.52× |
| Bremen | 45,460 | 1.13× |
| Mecklenburg-Vorpommern | 45,261 | 0.5× |
| Saarland | 40,046 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Woolworths | 5.73× | Shopping |
| Travel website | 6.01× | Travel & Leisure |
| Shopping | 2.07× | Shopping |
| Outdoor recreation | 2.11× | Sports |
| Design | 2.11× | Home & Garden |
| Backpacking (travel) | 5.31× | Travel & Leisure |
| Travel Adventures | 3.8× | Travel & Leisure |
| Sports | 1.83× | Sports |
| Landscape design | 4.48× | Business & Career |
| GetYourGuide | 8.46× | Travel & Leisure |
| Houseplant | 4.22× | Home & Garden |
| Backyard | 5.08× | Home & Garden |
| Arts and music | 1.55× | Arts & Culture |
| Fluege.de | 7.13× | Travel & Leisure |
| Flower bouquet | 3.69× | Home & Garden |
| Airbnb | 2.28× | Travel & Leisure |
| Maltese (dog) | 3.61× | Pets & Animals |
| Landscaping | 3.97× | Home & Garden |
| Dog collar | 3.06× | Pets & Animals |
| Fitness and figure competition | 3.8× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.38 |
| Sports Activity | POWER | 1.79 |
| Sustainability | BALANCE | 1.77 |
| Luxury Orientation | PREMIUM | 1.74 |
| DIY Mentality | THRILL | 1.58 |
| Design Affinity | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 5.8% |
| Germany | 5.6% |
| United Kingdom | 5.4% |
See Skyscanner audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Skyscanner have in Germany?
Skyscanner has an estimated audience of 4,718,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skyscanner fans?
59.4% of Skyscanner fans are female, 40.6% are male, with an average age of 39.9 years.
Which brands do Skyscanner fans like most?
Skyscanner fans show strongest brand affinity for Woolworths (5.73×), Travel website (6.01×), and Shopping (2.07×) over the country average.
Where do Skyscanner fans live in Germany?
Skyscanner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,256,062), Bayern (reach 981,824), and Baden-Württemberg (reach 844,846). These three regions account for the largest share of the active audience.
What other brands do Skyscanner fans also like?
Beyond Skyscanner itself, the audience over-indexes on Travel website (6.01×), Shopping (2.07×), Outdoor recreation (2.11×), and Design (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.