Skyscanner Audience in Germany
A data profile of the people who buy, follow and care about Skyscanner in Germany — modelled from more than twelve digital signal sources. Skyscanner has an estimated audience of 4,718,849 people in Germany.
The average Skyscanner fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Woolworths, Travel website, Shopping, with strongest over-indexing on Woolworths (5.73× the country average).
Demographically, the Skyscanner audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Skyscanner fan in Germany is more female, around 39.9 years old, with strong Travelling tendencies and a notable affinity for Woolworths.
At a glance
The key figures that characterise the Skyscanner profile in Germany.
Search interest · 12-month trend
Audience demographics of Skyscanner
59.4% are female, 40.6% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.9 |
| Estimated audience size | 4,718,849 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Skyscanner audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 5.6% |
| Germany | 5.4% |
| United Kingdom | 5.2% |
Geography
Where the Skyscanner audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~400K | 1.70× | |
| 02 | Hamburg | ~200K | 1.57× | |
| 03 | Hessen | ~500K | 1.40× | |
| 04 | Baden-Württemberg | ~800K | 1.26× | |
| 05 | Bayern | ~900K | 1.24× | |
| 06 | Nordrhein-Westfalen | ~1M | 1.16× | |
| 07 | Bremen | ~50K | 1.16× | |
| 08 | Niedersachsen | ~400K | 0.95× | |
| 09 | Rheinland-Pfalz | ~200K | 0.91× | |
| 10 | Schleswig-Holstein | ~200K | 0.90× | |
| 11 | Brandenburg | ~100K | 0.74× | |
| 12 | Saarland | ~40K | 0.74× | |
| 13 | Sachsen | ~200K | 0.66× | |
| 14 | Thüringen | ~70K | 0.61× | |
| 15 | Sachsen-Anhalt | ~70K | 0.56× | |
| 16 | Mecklenburg-Vorpommern | ~50K | 0.53× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Skyscanner audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GetYourGuide | Travel & Leisure | 8.46× | ||
| 02 | Fluege.de | Travel & Leisure | 7.13× | ||
| 03 | Travel website | Travel & Leisure | 6.01× | ||
| 04 | Woolworths | Shopping | 5.73× | ||
| 05 | Backpacking (travel) | Travel & Leisure | 5.31× | ||
| 06 | Backyard | Home & Garden | 5.08× | ||
| 07 | Landscape design | Business & Career | 4.48× | ||
| 08 | Houseplant | Home & Garden | 4.22× | ||
| 09 | Landscaping | Home & Garden | 3.97× | ||
| 10 | Travel Adventures | Travel & Leisure | 3.80× | ||
| 11 | Fitness and figure competition | Sports | 3.80× | ||
| 12 | Flower bouquet | Home & Garden | 3.69× | ||
| 13 | Maltese (dog) | Pets & Animals | 3.61× | ||
| 14 | Dog collar | Pets & Animals | 3.06× | ||
| 15 | Airbnb | Travel & Leisure | 2.28× | ||
| 16 | Outdoor recreation | Sports | 2.11× | ||
| 17 | Design | Home & Garden | 2.11× | ||
| 18 | Shopping | Shopping | 2.07× | ||
| 19 | Sports | Sports | 1.83× | ||
| 20 | Arts and music | Arts & Culture | 1.55× |
Personality of the Skyscanner audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.31× | |
| Mindfulness | BALANCE | 2.60× | |
| Design Affinity | PREMIUM | 2.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Family Orientation | CONSERVATISM | 1.09× |
Frequently asked questions
How many fans does Skyscanner have in Germany?
Skyscanner has an estimated audience of 4,718,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skyscanner fans?
59.4% of Skyscanner fans are female, 40.6% are male, with an average age of 39.9 years.
Which brands do Skyscanner fans like most?
Skyscanner fans show strongest brand affinity for Woolworths (5.73×), Travel website (6.01×), and Shopping (2.07×) over the country average.
Where do Skyscanner fans live in Germany?
Skyscanner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Skyscanner fans also like?
Beyond Skyscanner itself, the audience over-indexes on Travel website (6.01×), Shopping (2.07×), Outdoor recreation (2.11×), and Design (2.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,319,999)
- TUI (6,946,335)
- HolidayCheck (5,754,308)
- Trivago (5,510,669)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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