Rascasse Audience Intelligence

GetYourGuide Target Market in Germany

A data profile of the people who buy, follow and care about GetYourGuide in Germany — modelled from more than twelve digital signal sources. GetYourGuide has an estimated audience of 1,600,720 people in Germany.

#532among Brand in Germany#335in Travel & Leisure

The average GetYourGuide fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Skyscanner, TripAdvisor, Airbnb, with strongest over-indexing on Skyscanner (8.46× the country average).

Demographically, the GetYourGuide audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GetYourGuide fan in Germany is more female, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Skyscanner.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GetYourGuide profile in Germany.

Audience size
1.6M
in Germany
Gender
56.6%♀
43.4% male
Age
40.5
average years
Country rank
#4195
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GetYourGuide

56.6% are female, 43.4% are male, average age 40.5.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for GetYourGuide audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age40.5
Estimated audience size1,600,720
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the GetYourGuide audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4924%
50+21%
Fig. 04

Worldwide distribution

16.8%

of the worldwide GetYourGuide audience comes from Germany.

Worldwide audience distribution share by country for GetYourGuide
CountryShare
Germany16.8%
Italy13.7%
France10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GetYourGuide audience in Germany is strongest.

Fig. 05

Top regions by affinity

GetYourGuide customers by region in Germany
#RegionReachAffinity×
01Berlin~100K1.59×
02Hessen~100K1.18×
03Bayern~300K1.11×
04Hamburg~40K1.08×
05Brandenburg~50K1.07×
06Sachsen~80K1.05×
07Nordrhein-Westfalen~400K1.03×
08Baden-Württemberg~200K1.00×
09Rheinland-Pfalz~80K0.96×
10Thüringen~40K0.93×
11Sachsen-Anhalt~40K0.89×
12Niedersachsen~100K0.86×
13Saarland~20K0.84×
14Schleswig-Holstein~50K0.83×
15Mecklenburg-Vorpommern~30K0.83×
16Bremen~10K0.81×
Fig. 06

Affinity by region

Affinity by region — GetYourGuide, Germany
0.81×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GetYourGuide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GetYourGuide audience
#·InterestCategoryAffinity×
01SkyscannerTravel & Leisure8.46×
02TripAdvisorTravel & Leisure5.66×
03Travel agencyTravel & Leisure4.44×
04Travel BloggerTravel & Leisure4.37×
05ExpediaTravel & Leisure4.10×
06SunExpressTravel & Leisure3.93×
07Google FlightsTravel & Leisure3.70×
08Road tripTravel & Leisure3.65×
09Summer vacationTravel & Leisure3.26×
10Travel websiteTravel & Leisure3.22×
11Backpacking (travel)Travel & Leisure2.93×
12Robert RedfordMovies & TV2.77×
13AirbnbTravel & Leisure2.76×
14CruisesTravel & Leisure2.59×
15LivemusicMusic & Radio2.16×
16Booking.comTravel & Leisure2.16×
17KitchenHome & Garden2.08×
18Google MapsInternet & Social Media1.57×
19TagesschauMovies & TV1.56×
20Netto Marken-DiscountShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GetYourGuide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GetYourGuide audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.41×
Quality AwarenessPREMIUM1.74×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GetYourGuide audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
Convenience OrientationPREMIUM0.99×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GetYourGuide's target market in Germany?

GetYourGuide's target market in Germany covers an estimated 1,600,720 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of GetYourGuide customers?

56.6% of the GetYourGuide audience are female, 43.4% are male, with an average age of 40.5 years.

03

Which brands do GetYourGuide fans like most?

GetYourGuide fans show strongest brand affinity for Skyscanner (8.46×), TripAdvisor (5.66×), and Airbnb (2.76×) over the country average.

04

Where do GetYourGuide fans live in Germany?

GetYourGuide fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do GetYourGuide fans also like?

Beyond GetYourGuide itself, the audience over-indexes on TripAdvisor (5.66×), Airbnb (2.76×), SunExpress (3.93×), and Google Flights (3.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See GetYourGuide audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for GetYourGuide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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