GetYourGuide Audience in Germany
GetYourGuide has an estimated audience of 1,598,150 people in Germany. 56.4% are female, 43.6% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Gil Ofarim, Nurse education, Pantsuit, Home Delivery.
The average GetYourGuide fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Gil Ofarim, Nurse education, with strongest over-indexing on Goes (1.71× the country average). Demographically, the GetYourGuide audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of GetYourGuide fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.7 |
| Estimated audience size | 1,598,150 |
Audience persona
The typical GetYourGuide fan in Germany is more female, around 40.7 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 386,260 | 1.1× |
| Bayern | 303,086 | 1.18× |
| Baden-Württemberg | 225,456 | 1.03× |
| Hessen | 147,031 | 1.21× |
| Niedersachsen | 133,286 | 0.86× |
| Berlin | 123,567 | 1.73× |
| Sachsen | 79,234 | 1.01× |
| Rheinland-Pfalz | 76,661 | 0.96× |
| Brandenburg | 53,255 | 1.07× |
| Schleswig-Holstein | 49,003 | 0.85× |
| Hamburg | 38,779 | 1.07× |
| Sachsen-Anhalt | 35,491 | 0.86× |
| Thüringen | 33,123 | 0.81× |
| Mecklenburg-Vorpommern | 24,717 | 0.81× |
| Saarland | 13,533 | 0.69× |
| Bremen | 10,195 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.71× | Travel & Leisure |
| Gil Ofarim | 1.64× | Music & Radio |
| Nurse education | 3.19× | Kids & Family |
| Pantsuit | 6.05× | Fashion & Accessoires |
| Home Delivery | 2.06× | Food & Beverages |
| Esra Erol | 4.01× | Movies & TV |
| Cachorro | 2.22× | Pets & Animals |
| Bank account | 1.72× | Business & Career |
| IPv4 | 6.92× | Technology & Electronics |
| Isha Yoga | 5.21× | Sports |
| Gudrun Sjödén | 1.56× | Fashion & Accessoires |
| Jaguar F-Pace | 3.17× | Cars & Mobility |
| Mülheim | 1.5× | Travel & Leisure |
| Hockenheim | 3.4× | Travel & Leisure |
| Glashütte | 1.75× | Travel & Leisure |
| Elina Svitolina | 2.12× | Sports |
| Gender-neutral language | 1.88× | Politics & Society |
| Jacob Tremblay | 1.61× | Movies & TV |
| Humans (TV series) | 1.7× | Movies & TV |
| Krasnodar | 2.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.04 |
| Sports Activity | POWER | 1.52 |
| Luxury Orientation | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.37 |
| Design Affinity | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.5% |
| Italy | 13.5% |
| France | 10.0% |
See GetYourGuide audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does GetYourGuide have in Germany?
GetYourGuide has an estimated audience of 1,598,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GetYourGuide fans?
56.4% of GetYourGuide fans are female, 43.6% are male, with an average age of 40.7 years.
Which brands do GetYourGuide fans like most?
GetYourGuide fans show strongest brand affinity for Goes (1.71×), Gil Ofarim (1.64×), and Nurse education (3.19×) over the country average.
Where do GetYourGuide fans live in Germany?
GetYourGuide fans in Germany are most concentrated in Nordrhein-Westfalen (reach 386,260), Bayern (reach 303,086), and Baden-Württemberg (reach 225,456). These three regions account for the largest share of the active audience.
What other brands do GetYourGuide fans also like?
Beyond GetYourGuide itself, the audience over-indexes on Gil Ofarim (1.64×), Nurse education (3.19×), Pantsuit (6.05×), and Home Delivery (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GetYourGuide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.