Rascasse Audience Intelligence

Cruises Audience in Germany

A data profile of the people who buy, follow and care about Cruises in Germany — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 5,983,390 people in Germany.

#9among Travel type in Germany#498among Topic in Germany#58in Travel & Leisure

The average Cruises fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Airbnb, Booking.com, Travel Adventures, with strongest over-indexing on Airbnb (2.56× the country average).

Demographically, the Cruises audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cruises fan in Germany is balanced, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Airbnb.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cruises profile in Germany.

Audience size
6M
in Germany
Gender
51.7%♀
48.3% male
Age
42.9
average years
Country rank
#794
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cruises fans

51.7% are female, 48.3% are male, average age 42.9.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Cruises audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age42.9
Estimated audience size5,983,390
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Cruises audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3920%
40-4926%
50+27%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Cruises audience comes from Germany.

Worldwide audience distribution share by country for Cruises
CountryShare
United States20.6%
United Kingdom5.8%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cruises audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cruises fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.58×
02Hessen~600K1.32×
03Hamburg~200K1.23×
04Rheinland-Pfalz~400K1.17×
05Bayern~1M1.10×
06Baden-Württemberg~900K1.05×
07Nordrhein-Westfalen~1.5M1.03×
08Bremen~50K0.95×
09Brandenburg~200K0.91×
10Sachsen~300K0.89×
11Niedersachsen~500K0.87×
12Schleswig-Holstein~200K0.87×
13Saarland~60K0.85×
14Sachsen-Anhalt~100K0.80×
15Thüringen~100K0.80×
16Mecklenburg-Vorpommern~90K0.80×
Fig. 06

Affinity by region

Affinity by region — Cruises, Germany
0.80×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cruises audience
#·InterestCategoryAffinity×
01TUI CruisesTravel & Leisure3.43×
02TrivagoTravel & Leisure2.80×
03Booking.comTravel & Leisure2.73×
04Travel websiteTravel & Leisure2.63×
05AirbnbTravel & Leisure2.56×
06SkyscannerTravel & Leisure2.54×
07TripAdvisorTravel & Leisure2.51×
08EcotourismBusiness & Career2.41×
09Backpacking (travel)Travel & Leisure2.41×
10Travel AdventuresTravel & Leisure2.36×
11LodgingTravel & Leisure2.23×
12Air travelTravel & Leisure2.05×
13Outdoor enthusiastSports1.94×
14Travel photographyTechnology & Electronics1.86×
15BeachesTravel & Leisure1.84×
16LakesTravel & Leisure1.78×
17AdventureTravel & Leisure1.70×
18VacationsTravel & Leisure1.70×
19Landscape photographyTechnology & Electronics1.69×
20Nature photographyTechnology & Electronics1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.88×
Design AffinityPREMIUM1.45×
Luxury OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cruises audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Community OrientationOPEN0.80×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cruises have in Germany?

Cruises has an estimated audience of 5,983,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cruises fans?

51.7% of Cruises fans are female, 48.3% are male, with an average age of 42.9 years.

03

Which brands do Cruises fans like most?

Cruises fans show strongest brand affinity for Airbnb (2.56×), Booking.com (2.73×), and Travel Adventures (2.36×) over the country average.

04

Where do Cruises fans live in Germany?

Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Cruises fans also like?

Beyond Cruises itself, the audience over-indexes on Booking.com (2.73×), Travel Adventures (2.36×), Trivago (2.8×), and Adventure (1.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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