Cruises Audience in Germany

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Cruises has an estimated audience of 5,983,390 people in Germany. 51.7% are female, 48.3% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Airbnb, Booking.com, Travel Adventures, Trivago, Adventure.

The average Cruises fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Airbnb, Booking.com, Travel Adventures, with strongest over-indexing on Airbnb (2.56× the country average). Demographically, the Cruises audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Cruises fans

Demographic split for Cruises audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age42.9
Estimated audience size5,983,390

Audience persona

The typical Cruises fan in Germany is balanced, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Airbnb.

Top regions in Germany

Top regions ranked by reach for Cruises in Germany
RegionReachAffinity
Nordrhein-Westfalen1,385,0971.06×
Bayern1,085,6171.13×
Baden-Württemberg874,0881.07×
Hessen617,6881.35×
Niedersachsen504,7650.87×
Berlin445,1571.66×
Rheinland-Pfalz350,9561.17×
Sachsen257,9260.88×
Schleswig-Holstein182,1090.85×
Hamburg172,8261.28×
Brandenburg164,5860.89×
Sachsen-Anhalt110,8110.71×
Thüringen108,8170.71×
Mecklenburg-Vorpommern83,3230.73×
Saarland56,4490.77×
Bremen45,2120.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruises audience
BrandAffinityCategory
Airbnb2.56×Travel & Leisure
Booking.com2.73×Travel & Leisure
Travel Adventures2.36×Travel & Leisure
Trivago2.8×Travel & Leisure
Adventure1.7×Travel & Leisure
Beaches1.84×Travel & Leisure
TripAdvisor2.51×Travel & Leisure
Vacations1.7×Travel & Leisure
Lodging2.23×Travel & Leisure
Travel website2.63×Travel & Leisure
Air travel2.05×Travel & Leisure
Skyscanner2.54×Travel & Leisure
Outdoor enthusiast1.94×Sports
Lakes1.78×Travel & Leisure
Ecotourism2.41×Business & Career
Backpacking (travel)2.41×Travel & Leisure
Travel photography1.86×Technology & Electronics
Nature photography1.58×Technology & Electronics
Landscape photography1.69×Technology & Electronics
Toddler1.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruises audience
TraitClusterScore
TravellingTHRILL1.56
IndulgenceJOY1.43
SustainabilityBALANCE1.39
Sports ActivityPOWER1.35
PatriotismCONSERVATISM1.28
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Cruises
CountryShare
United States20.6%
United Kingdom5.8%
Japan4.8%

See Cruises audiences in other countries

More Travel type audiences in Germany

Frequently asked questions

How many fans does Cruises have in Germany?

Cruises has an estimated audience of 5,983,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Cruises fans?

51.7% of Cruises fans are female, 48.3% are male, with an average age of 42.9 years.

Which brands do Cruises fans like most?

Cruises fans show strongest brand affinity for Airbnb (2.56×), Booking.com (2.73×), and Travel Adventures (2.36×) over the country average.

Where do Cruises fans live in Germany?

Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,385,097), Bayern (reach 1,085,617), and Baden-Württemberg (reach 874,088). These three regions account for the largest share of the active audience.

What other brands do Cruises fans also like?

Beyond Cruises itself, the audience over-indexes on Booking.com (2.73×), Travel Adventures (2.36×), Trivago (2.8×), and Adventure (1.7×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.