Cruises Audience in Germany

Cruises has an estimated audience of 5,983,390 people in Germany. 51.7% are female, 48.3% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Airbnb, Booking.com, Travel Adventures, Trivago, Adventure.
The average Cruises fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Airbnb, Booking.com, Travel Adventures, with strongest over-indexing on Airbnb (2.56× the country average). Demographically, the Cruises audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Cruises fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.9 |
| Estimated audience size | 5,983,390 |
Audience persona
The typical Cruises fan in Germany is balanced, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,385,097 | 1.06× |
| Bayern | 1,085,617 | 1.13× |
| Baden-Württemberg | 874,088 | 1.07× |
| Hessen | 617,688 | 1.35× |
| Niedersachsen | 504,765 | 0.87× |
| Berlin | 445,157 | 1.66× |
| Rheinland-Pfalz | 350,956 | 1.17× |
| Sachsen | 257,926 | 0.88× |
| Schleswig-Holstein | 182,109 | 0.85× |
| Hamburg | 172,826 | 1.28× |
| Brandenburg | 164,586 | 0.89× |
| Sachsen-Anhalt | 110,811 | 0.71× |
| Thüringen | 108,817 | 0.71× |
| Mecklenburg-Vorpommern | 83,323 | 0.73× |
| Saarland | 56,449 | 0.77× |
| Bremen | 45,212 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Airbnb | 2.56× | Travel & Leisure |
| Booking.com | 2.73× | Travel & Leisure |
| Travel Adventures | 2.36× | Travel & Leisure |
| Trivago | 2.8× | Travel & Leisure |
| Adventure | 1.7× | Travel & Leisure |
| Beaches | 1.84× | Travel & Leisure |
| TripAdvisor | 2.51× | Travel & Leisure |
| Vacations | 1.7× | Travel & Leisure |
| Lodging | 2.23× | Travel & Leisure |
| Travel website | 2.63× | Travel & Leisure |
| Air travel | 2.05× | Travel & Leisure |
| Skyscanner | 2.54× | Travel & Leisure |
| Outdoor enthusiast | 1.94× | Sports |
| Lakes | 1.78× | Travel & Leisure |
| Ecotourism | 2.41× | Business & Career |
| Backpacking (travel) | 2.41× | Travel & Leisure |
| Travel photography | 1.86× | Technology & Electronics |
| Nature photography | 1.58× | Technology & Electronics |
| Landscape photography | 1.69× | Technology & Electronics |
| Toddler | 1.51× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.56 |
| Indulgence | JOY | 1.43 |
| Sustainability | BALANCE | 1.39 |
| Sports Activity | POWER | 1.35 |
| Patriotism | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
See Cruises audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Cruises have in Germany?
Cruises has an estimated audience of 5,983,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cruises fans?
51.7% of Cruises fans are female, 48.3% are male, with an average age of 42.9 years.
Which brands do Cruises fans like most?
Cruises fans show strongest brand affinity for Airbnb (2.56×), Booking.com (2.73×), and Travel Adventures (2.36×) over the country average.
Where do Cruises fans live in Germany?
Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,385,097), Bayern (reach 1,085,617), and Baden-Württemberg (reach 874,088). These three regions account for the largest share of the active audience.
What other brands do Cruises fans also like?
Beyond Cruises itself, the audience over-indexes on Booking.com (2.73×), Travel Adventures (2.36×), Trivago (2.8×), and Adventure (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.