TUI Cruises Audience in Germany
TUI Cruises has an estimated audience of 1,813,817 people in Germany. 62.1% are female, 37.9% are male, average age 47.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Phoenix Reisen, MSC Cruises, Celebrity Cruises, Royal Caribbean Cruises Ltd., Princess Cruises.
The average TUI Cruises fan in Germany is 47.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Phoenix Reisen, MSC Cruises, Celebrity Cruises, with strongest over-indexing on Phoenix Reisen (15.21× the country average). Demographically, the TUI Cruises audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Cruises
Demographics of TUI Cruises fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 47.8 |
| Estimated audience size | 1,813,817 |
Audience persona
The typical TUI Cruises fan in Germany is more female, around 47.8 years old, with strong Travelling tendencies and a notable affinity for Phoenix Reisen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 436,323 | 1.1× |
| Niedersachsen | 266,411 | 1.51× |
| Bayern | 179,691 | 0.62× |
| Baden-Württemberg | 145,391 | 0.59× |
| Hessen | 104,107 | 0.75× |
| Schleswig-Holstein | 102,401 | 1.57× |
| Rheinland-Pfalz | 96,868 | 1.07× |
| Sachsen | 64,541 | 0.73× |
| Brandenburg | 54,008 | 0.96× |
| Sachsen-Anhalt | 53,146 | 1.13× |
| Berlin | 45,181 | 0.56× |
| Thüringen | 44,340 | 0.96× |
| Hamburg | 43,675 | 1.07× |
| Mecklenburg-Vorpommern | 34,457 | 1× |
| Bremen | 22,126 | 1.43× |
| Saarland | 21,679 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Phoenix Reisen | 15.21× | Travel & Leisure |
| MSC Cruises | 14.02× | Travel & Leisure |
| Celebrity Cruises | 19.42× | Travel & Leisure |
| Royal Caribbean Cruises Ltd. | 18.1× | Travel & Leisure |
| Princess Cruises | 17.45× | Travel & Leisure |
| Palms Casino Resort | 47.47× | Games |
| Sonnenklar.TV | 5.68× | Travel & Leisure |
| TUI | 3.74× | Travel & Leisure |
| AIDA Cruises | 7.24× | Travel & Leisure |
| Roland Kaiser | 3.35× | Music & Radio |
| Norwegian Cruise Line | 12.91× | Travel & Leisure |
| Street One | 3.97× | Fashion & Accessoires |
| Gala | 2.18× | News |
| Holland America Line | 18.98× | Travel & Leisure |
| Leave of absence | 10.04× | Business & Career |
| Hurtigruten | 8.34× | Travel & Leisure |
| Hapag-Lloyd | 10.67× | Travel & Leisure |
| Cruises | 3.24× | Travel & Leisure |
| Country | 3.87× | Travel & Leisure |
| HolidayCheck | 3.25× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.35 |
| Quality Awareness | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.2 |
| Community Orientation | OPEN | 1.17 |
| Pet Ownership | JOY | 1.17 |
| LGBTQ+ Identity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.7% |
| United Kingdom | 32.2% |
| United States | 6.5% |
See TUI Cruises audiences in other countries
More Cruises audiences in Germany
- AIDA Cruises (1,737,200)
- MSC Cruises (1,283,286)
- Royal Caribbean Cruises Ltd. (615,610)
- Disney Cruise Line (545,034)
- Princess Cruises (538,360)
Frequently asked questions
How many fans does TUI Cruises have in Germany?
TUI Cruises has an estimated audience of 1,813,817 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of TUI Cruises fans?
62.1% of TUI Cruises fans are female, 37.9% are male, with an average age of 47.8 years.
Which brands do TUI Cruises fans like most?
TUI Cruises fans show strongest brand affinity for Phoenix Reisen (15.21×), MSC Cruises (14.02×), and Celebrity Cruises (19.42×) over the country average.
Where do TUI Cruises fans live in Germany?
TUI Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach 436,323), Niedersachsen (reach 266,411), and Bayern (reach 179,691). These three regions account for the largest share of the active audience.
What other brands do TUI Cruises fans also like?
Beyond TUI Cruises itself, the audience over-indexes on MSC Cruises (14.02×), Celebrity Cruises (19.42×), Royal Caribbean Cruises Ltd. (18.1×), and Princess Cruises (17.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TUI Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.