Rascasse Audience Intelligence

TUI Cruises Target Market in Germany

A data profile of the people who buy, follow and care about TUI Cruises in Germany — modelled from more than twelve digital signal sources. TUI Cruises has an estimated audience of 1,891,070 people in Germany.

#1among Cruises in Germany#432among Brand in Germany#282in Travel & Leisure

The average TUI Cruises fan in Germany is 47.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Phoenix Reisen, MSC Cruises, Celebrity Cruises, with strongest over-indexing on Phoenix Reisen (15.21× the country average).

Demographically, the TUI Cruises audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TUI Cruises fan in Germany is more female, around 47.8 years old, with strong Travelling tendencies and a notable affinity for Phoenix Reisen.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TUI Cruises profile in Germany.

Audience size
1.9M
in Germany
Gender
62.1%♀
37.9% male
Age
47.8
average years
Country rank
#3555
Brand in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TUI Cruises

62.1% are female, 37.9% are male, average age 47.8.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for TUI Cruises audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age47.8
Estimated audience size1,891,070
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the TUI Cruises audience in Germany
Age bracketShare%
16-194%
20-2910%
30-3918%
40-4931%
50+37%
Fig. 04

Worldwide distribution

42.2%

of the worldwide TUI Cruises audience comes from Germany.

Worldwide audience distribution share by country for TUI Cruises
CountryShare
Germany42.2%
United Kingdom30.4%
United States6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TUI Cruises audience in Germany is strongest.

Fig. 05

Top regions by affinity

TUI Cruises customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K1.58×
02Niedersachsen~300K1.46×
03Bremen~20K1.39×
04Sachsen-Anhalt~50K1.17×
05Nordrhein-Westfalen~400K1.06×
06Rheinland-Pfalz~100K1.06×
07Hamburg~40K1.06×
08Mecklenburg-Vorpommern~40K1.05×
09Brandenburg~60K0.99×
10Thüringen~50K0.99×
11Saarland~20K0.97×
12Sachsen~70K0.76×
13Hessen~100K0.74×
14Bayern~200K0.60×
15Baden-Württemberg~100K0.58×
16Berlin~50K0.56×
Fig. 06

Affinity by region

Affinity by region — TUI Cruises, Germany
0.56×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TUI Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TUI Cruises audience
#·InterestCategoryAffinity×
01Palms Casino ResortGames47.47×
02Celebrity CruisesTravel & Leisure19.42×
03Holland America LineTravel & Leisure18.98×
04Royal Caribbean Cruises Ltd.Travel & Leisure18.10×
05Princess CruisesTravel & Leisure17.45×
06Phoenix ReisenTravel & Leisure15.21×
07MSC CruisesTravel & Leisure14.02×
08Carnival Cruise LinesTravel & Leisure13.33×
09Norwegian Cruise LineTravel & Leisure12.91×
10Hapag-LloydTravel & Leisure10.67×
11Leave of absenceBusiness & Career10.04×
12HurtigrutenTravel & Leisure8.34×
13AIDA CruisesTravel & Leisure7.24×
14Sonnenklar.TVTravel & Leisure5.68×
15Street OneFashion & Accessoires3.97×
16CountryTravel & Leisure3.87×
17TUITravel & Leisure3.74×
18Roland KaiserMusic & Radio3.35×
19HolidayCheckTravel & Leisure3.25×
20CruisesTravel & Leisure3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TUI Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TUI Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.36×
Quality AwarenessPREMIUM1.15×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TUI Cruises audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.42×
Social Media UsageJOY0.62×
ExtroversionTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TUI Cruises's target market in Germany?

TUI Cruises's target market in Germany covers an estimated 1,891,070 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of TUI Cruises customers?

62.1% of the TUI Cruises audience are female, 37.9% are male, with an average age of 47.8 years.

03

Which brands do TUI Cruises fans like most?

TUI Cruises fans show strongest brand affinity for Phoenix Reisen (15.21×), MSC Cruises (14.02×), and Celebrity Cruises (19.42×) over the country average.

04

Where do TUI Cruises fans live in Germany?

TUI Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do TUI Cruises fans also like?

Beyond TUI Cruises itself, the audience over-indexes on MSC Cruises (14.02×), Celebrity Cruises (19.42×), Royal Caribbean Cruises Ltd. (18.1×), and Princess Cruises (17.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in Germany

See TUI Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TUI Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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