Hapag-Lloyd Audience in Germany
Hapag-Lloyd has an estimated audience of 552,819 people in Germany. 49.6% are female, 50.4% are male, average age 48.9. Top regions: Nordrhein-Westfalen, Hamburg, Bayern. Top brand affinities: AIDA Cruises, Celebrity Cruises, HolidayCheck, TUI Cruises, MSC Cruises.
The average Hapag-Lloyd fan in Germany is 48.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hamburg, Bayern. Top brand affinities include AIDA Cruises, Celebrity Cruises, HolidayCheck, with strongest over-indexing on AIDA Cruises (20.13× the country average). Demographically, the Hapag-Lloyd audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Hapag-Lloyd fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 48.9 |
| Estimated audience size | 552,819 |
Audience persona
The typical Hapag-Lloyd fan in Germany is balanced, around 48.9 years old, with strong Quality Awareness tendencies and a notable affinity for AIDA Cruises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,200 | 0.6× |
| Hamburg | 58,338 | 4.67× |
| Bayern | 51,836 | 0.58× |
| Niedersachsen | 51,601 | 0.96× |
| Baden-Württemberg | 37,142 | 0.49× |
| Hessen | 31,959 | 0.76× |
| Schleswig-Holstein | 31,476 | 1.59× |
| Bremen | 13,516 | 2.86× |
| Berlin | 13,372 | 0.54× |
| Rheinland-Pfalz | 13,273 | 0.48× |
| Sachsen | 10,974 | 0.4× |
| Brandenburg | 7,249 | 0.42× |
| Mecklenburg-Vorpommern | 7,207 | 0.68× |
| Thüringen | 4,980 | 0.35× |
| Sachsen-Anhalt | 4,698 | 0.33× |
| Saarland | 1,909 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AIDA Cruises | 20.13× | Travel & Leisure |
| Celebrity Cruises | 32.74× | Travel & Leisure |
| HolidayCheck | 9.46× | Travel & Leisure |
| TUI Cruises | 16.52× | Travel & Leisure |
| MSC Cruises | 15.93× | Travel & Leisure |
| Royal Caribbean Cruises Ltd. | 21.48× | Travel & Leisure |
| Norwegian Cruise Line | 23.84× | Travel & Leisure |
| MSC Preziosa | 46.07× | Travel & Leisure |
| Crystal Cruises | 26.73× | Travel & Leisure |
| Princess Cruises | 21.24× | Travel & Leisure |
| Holland America Line | 32.36× | Travel & Leisure |
| Oceania Cruises | 33.91× | Travel & Leisure |
| Azamara Club Cruises | 36.24× | Travel & Leisure |
| Cunard Line | 36.7× | Travel & Leisure |
| MSC Magnifica | 51.5× | Travel & Leisure |
| Viking Cruises | 24.66× | Travel & Leisure |
| Regent Seven Seas Cruises | 30.79× | Travel & Leisure |
| Tromsø | 51.32× | Travel & Leisure |
| MSC Divina | 56.41× | Travel & Leisure |
| Louis Cruises | 63.46× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.57 |
| Travelling | THRILL | 1.93 |
| Design Affinity | PREMIUM | 1.69 |
| Risk Appetite | THRILL | 1.67 |
| Community Orientation | OPEN | 1.58 |
| Tradition | CONSERVATISM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.0% |
| India | 10.7% |
| United States | 6.3% |
See Hapag-Lloyd audiences in other countries
More Travel & Leisure audiences in Germany
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Frequently asked questions
How many fans does Hapag-Lloyd have in Germany?
Hapag-Lloyd has an estimated audience of 552,819 people in Germany, concentrated in Nordrhein-Westfalen and Hamburg.
What is the gender split and age of Hapag-Lloyd fans?
49.6% of Hapag-Lloyd fans are female, 50.4% are male, with an average age of 48.9 years.
Which brands do Hapag-Lloyd fans like most?
Hapag-Lloyd fans show strongest brand affinity for AIDA Cruises (20.13×), Celebrity Cruises (32.74×), and HolidayCheck (9.46×) over the country average.
Where do Hapag-Lloyd fans live in Germany?
Hapag-Lloyd fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,200), Hamburg (reach 58,338), and Bayern (reach 51,836). These three regions account for the largest share of the active audience.
What other brands do Hapag-Lloyd fans also like?
Beyond Hapag-Lloyd itself, the audience over-indexes on Celebrity Cruises (32.74×), HolidayCheck (9.46×), TUI Cruises (16.52×), and MSC Cruises (15.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hapag-Lloyd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.