Celebrity Cruises Audience in Germany
Celebrity Cruises has an estimated audience of 655,103 people in Germany. 57.1% are female, 42.9% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Crystal Cruises, AIDA Cruises, Viking Cruises, Oceania Cruises, Princess Cruises.
The average Celebrity Cruises fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Crystal Cruises, AIDA Cruises, Viking Cruises, with strongest over-indexing on Crystal Cruises (57.72× the country average). Demographically, the Celebrity Cruises audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Celebrity Cruises fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 45.3 |
| Estimated audience size | 655,103 |
Audience persona
The typical Celebrity Cruises fan in Germany is more female, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Crystal Cruises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,464 | 0.88× |
| Bayern | 107,087 | 1.02× |
| Berlin | 80,653 | 2.75× |
| Hessen | 77,222 | 1.55× |
| Baden-Württemberg | 75,719 | 0.85× |
| Rheinland-Pfalz | 52,624 | 1.6× |
| Niedersachsen | 49,071 | 0.77× |
| Hamburg | 19,597 | 1.32× |
| Schleswig-Holstein | 19,397 | 0.82× |
| Sachsen | 16,635 | 0.52× |
| Brandenburg | 12,261 | 0.6× |
| Mecklenburg-Vorpommern | 11,941 | 0.95× |
| Sachsen-Anhalt | 8,564 | 0.5× |
| Thüringen | 7,097 | 0.43× |
| Saarland | 5,114 | 0.64× |
| Bremen | 4,421 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crystal Cruises | 57.72× | Travel & Leisure |
| AIDA Cruises | 23.6× | Travel & Leisure |
| Viking Cruises | 56.72× | Travel & Leisure |
| Oceania Cruises | 60.41× | Travel & Leisure |
| Princess Cruises | 34.4× | Travel & Leisure |
| Neil Diamond | 33.68× | Music & Radio |
| Norwegian Cruise Line | 33.18× | Travel & Leisure |
| MSC Cruises | 19.7× | Travel & Leisure |
| Holland America Line | 49.45× | Travel & Leisure |
| Azamara Club Cruises | 58.3× | Travel & Leisure |
| Hapag-Lloyd | 28.58× | Travel & Leisure |
| Weekend trips | 61.96× | Travel & Leisure |
| TUI Cruises | 14.23× | Travel & Leisure |
| Windstar Cruises | 54.18× | Travel & Leisure |
| Samsonite | 18.14× | Fashion & Accessoires |
| Regent Seven Seas Cruises | 49.98× | Travel & Leisure |
| Disney Cruise Line | 24.43× | Travel & Leisure |
| costa cruises | 66.31× | Travel & Leisure |
| P&O Cruises | 41.36× | Travel & Leisure |
| MSC Preziosa | 45× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.02 |
| Quality Awareness | PREMIUM | 1.89 |
| Convenience Orientation | PREMIUM | 1.45 |
| Luxury Orientation | PREMIUM | 1.44 |
| Indulgence | JOY | 1.37 |
| Risk Appetite | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| United Kingdom | 16.4% |
| Spain | 6.5% |
See Celebrity Cruises audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Celebrity Cruises have in Germany?
Celebrity Cruises has an estimated audience of 655,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Celebrity Cruises fans?
57.1% of Celebrity Cruises fans are female, 42.9% are male, with an average age of 45.3 years.
Which brands do Celebrity Cruises fans like most?
Celebrity Cruises fans show strongest brand affinity for Crystal Cruises (57.72×), AIDA Cruises (23.6×), and Viking Cruises (56.72×) over the country average.
Where do Celebrity Cruises fans live in Germany?
Celebrity Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,464), Bayern (reach 107,087), and Berlin (reach 80,653). These three regions account for the largest share of the active audience.
What other brands do Celebrity Cruises fans also like?
Beyond Celebrity Cruises itself, the audience over-indexes on AIDA Cruises (23.6×), Viking Cruises (56.72×), Oceania Cruises (60.41×), and Princess Cruises (34.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Celebrity Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.