Rascasse Audience Intelligence

Celebrity Cruises Audience in Germany

A data profile of the people who buy, follow and care about Celebrity Cruises in Germany — modelled from more than twelve digital signal sources. Celebrity Cruises has an estimated audience of 655,103 people in Germany.

#12among POI in Germany#764among POI in Germany#736in Travel & Leisure

The average Celebrity Cruises fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Crystal Cruises, AIDA Cruises, Viking Cruises, with strongest over-indexing on Crystal Cruises (57.72× the country average).

Demographically, the Celebrity Cruises audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Celebrity Cruises fan in Germany is more female, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Crystal Cruises.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Celebrity Cruises profile in Germany.

Audience size
655K
in Germany
Gender
57.1%♀
42.9% male
Age
45.3
average years
Country rank
#9364
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celebrity Cruises fans

57.1% are female, 42.9% are male, average age 45.3.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Celebrity Cruises audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age45.3
Estimated audience size655,103
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Celebrity Cruises audience in Germany
Age bracketShare%
16-1910%
20-2911%
30-3918%
40-4929%
50+32%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Celebrity Cruises audience comes from Germany.

Worldwide audience distribution share by country for Celebrity Cruises
CountryShare
United States32.1%
United Kingdom16.3%
Spain6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celebrity Cruises audience in Germany is strongest.

Fig. 05

Top regions by affinity

Celebrity Cruises fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K2.34×
02Rheinland-Pfalz~50K1.53×
03Hessen~70K1.48×
04Hamburg~20K1.32×
05Bayern~100K1.03×
06Mecklenburg-Vorpommern~10K1.03×
07Bremen~5K0.90×
08Nordrhein-Westfalen~100K0.89×
09Schleswig-Holstein~20K0.89×
10Baden-Württemberg~80K0.86×
11Saarland~7K0.85×
12Niedersachsen~50K0.81×
13Brandenburg~20K0.77×
14Sachsen-Anhalt~10K0.71×
15Thüringen~10K0.68×
16Sachsen~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Celebrity Cruises, Germany
0.64×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Celebrity Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Celebrity Cruises audience
#·InterestCategoryAffinity×
01costa cruisesTravel & Leisure66.31×
02Weekend tripsTravel & Leisure61.96×
03Oceania CruisesTravel & Leisure60.41×
04Azamara Club CruisesTravel & Leisure58.30×
05Crystal CruisesTravel & Leisure57.72×
06Viking CruisesTravel & Leisure56.72×
07Windstar CruisesTravel & Leisure54.18×
08Regent Seven Seas CruisesTravel & Leisure49.98×
09Holland America LineTravel & Leisure49.45×
10P&O CruisesTravel & Leisure41.36×
11Princess CruisesTravel & Leisure34.40×
12Neil DiamondMusic & Radio33.68×
13Norwegian Cruise LineTravel & Leisure33.18×
14Hapag-LloydTravel & Leisure28.58×
15Carnival Cruise LinesTravel & Leisure28.13×
16Disney Cruise LineTravel & Leisure24.43×
17AIDA CruisesTravel & Leisure23.60×
18MSC CruisesTravel & Leisure19.70×
19SamsoniteFashion & Accessoires18.14×
20TUI CruisesTravel & Leisure14.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Celebrity Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Celebrity Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.73×
Luxury OrientationPREMIUM1.51×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Celebrity Cruises audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
ExtroversionTHRILL0.80×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Celebrity Cruises have in Germany?

Celebrity Cruises has an estimated audience of 655,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Celebrity Cruises fans?

57.1% of Celebrity Cruises fans are female, 42.9% are male, with an average age of 45.3 years.

03

Which brands do Celebrity Cruises fans like most?

Celebrity Cruises fans show strongest brand affinity for Crystal Cruises (57.72×), AIDA Cruises (23.6×), and Viking Cruises (56.72×) over the country average.

04

Where do Celebrity Cruises fans live in Germany?

Celebrity Cruises fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Celebrity Cruises fans also like?

Beyond Celebrity Cruises itself, the audience over-indexes on AIDA Cruises (23.6×), Viking Cruises (56.72×), Oceania Cruises (60.41×), and Princess Cruises (34.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Celebrity Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Celebrity Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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